Marketing: Page 39


  • EU turns down Puma breast cancer drug

    The CHMP gave a negative opinion on Puma's Nerlynx, indicating efficacy might be an issue.

    By Lisa LaMotta • Feb. 26, 2018
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    KemPharm nabs opioid approval, but no abuse-deterrent label

    After several setbacks, the specialty pharma got a green light from the FDA, but not the broad label it wanted.

    By Lisa LaMotta • Feb. 26, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • HIV patients claim CVS steered beneficiaries to its pharmacies

    A class-action lawsuit raises questions about how CVS would act if the pharmacy chain successfully merges with Aetna.

    By David Lim • Feb. 22, 2018
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    Spark Therapeutics
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    Spark lays groundwork for US Luxturna launch

    The biotech is preparing to commercialize the first stateside gene therapy.

    By Lisa LaMotta • Feb. 21, 2018
  • Gilead wins reprieve in Merck's $2.5B patent lawsuit

    A federal judge ruled against Merck's patent for hepatitis C treatment. While the big pharma plans to appeal, it's a noteworthy win for Gilead in the meantime.

    By Feb. 21, 2018
  • Mylan touts affordability for developing world HIV combo

    Under the shadow of the EpiPen pricing saga, Mylan highlighted its credentials as an affordable provider of anti-retrovirals.

    By Suzanne Elvidge • Feb. 21, 2018
  • Express Scripts joins Walgreens Boots to cut biosimilar costs

    The pharmacy benefit manager is expanding its agreement with the drug store giant to simplify the supply chain for specialty pharmaceuticals.

    By Lisa LaMotta • Feb. 21, 2018
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    Amazon selling private-label medications

    The e-commerce company is offering an exclusive line of over-the-counter medications, thanks to healthcare supplier Perrigo.

    By Daphne Howland • Feb. 21, 2018
  • Apricus plummets after ED drug rejection

    Already approved in Europe, Vitaros didn't gain favor with U.S. regulators, who found CMC and safety issues with the erectile dysfunction drug.

    By Feb. 16, 2018
  • J&J gets first-of-its-kind prostate cancer approval

    The FDA greenlighted apalutamide for non-metastatic CRPC based on a new endpoint: metastasis-free survival. 

    By Lisa LaMotta • Feb. 14, 2018
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    Courtesy of Eli Lilly
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    Fresh data sets up showdown for Lilly's Taltz vs Cosentyx

    In the highly competitive IL-inhibitor space, securing new indications has been a key strategy for drugmakers looking to gain an edge.

    By Feb. 14, 2018
  • Industry touts savings potential of generics and biosimilars

    The trade body for generics and biosimilar manufacturers warns of barriers to entry for its products.

    By Suzanne Elvidge • Feb. 14, 2018
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    BIO: Pain pipeline lacking as opioid crisis continues

    The analysis comes as a new Senate report calls into question drugmaker ties to advocacy groups in fighting the epidemic.

    By Suzanne Elvidge • Feb. 14, 2018
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    New approval helps Vertex's 'cleanest growth story in biotech'

    Symdeko, a combination treatment for cystic fibrosis, holds a price tag of $292,000 and could provide Vertex up to $200 million in revenue by year's end.

    By Feb. 13, 2018
  • Teva's Copaxone sales hit hastened with OK of Novartis copy

    U.S. approval of Novartis' version of Copaxone 40 mg came earlier than Teva had assumed, putting further pressure on the Israeli drugmaker's top seller. 

    By Feb. 13, 2018
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    Gilead Sciences Inc.
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    Deep Dive

    What Gilead taught pharma about pricing a cure

    With Sovaldi in the rearview mirror and gene therapies progressing quickly, the industry is debating what lessons can be learned about pricing a cure.

    By Lisa LaMotta • Feb. 12, 2018
  • Maker of Oxycontin to halt opioid promotion to doctors

    Purdue Pharma faces sharp criticism, as well as lawsuits, for the role its marketing of prescription painkillers may have played in shaping the opioid epidemic.

    By Feb. 12, 2018
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    Gilead HIV triplet wins approval, prompts GSK-backed patent lawsuit

    Biktarvy's broad label sets it up to steal market share in the HIV space and become another blockbuster drug in Gilead's arsenal.

    By Feb. 8, 2018
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    Elizabeth Regan/BioPharma Dive
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    Deep Dive

    Pharma wades into the world of virtual reality marketing

    The technology offers drugmakers and sales reps an original way to tell stories. But whether it will hold up to the test of time remains to be seen.

    By Feb. 7, 2018
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    Express Scripts: Plan drug spending rose at slowest rate in 24 years

    The PBM says its efforts to rein in rising drug costs have helped the plans it administers secure hundreds of millions in savings last year.

    By Feb. 7, 2018
  • New York latest to sue opioid manufacturer Insys

    The New York lawsuit is the latest in a spate against the drug company: North Carolina, New Jersey and Illinois have all engaged in legal action against Insys.

    By David Lim • Feb. 5, 2018
  • Allergan picks up pneumonia indication for Avycaz

    It's the first time in more than 15 years the FDA approved a gram-negative antibiotic for hospital and ventilator pneumonia.

    By Suzanne Elvidge • Feb. 2, 2018
  • Pfizer's manufacturing fix clears path for Momenta's Copaxone generic

    The big pharma remedied issues at its McPherson plant, meaning the launch of 40 mg Glatopa could come "at any time."

    By Feb. 1, 2018
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    FDA adds black box warning to Intercept's Ocaliva

    Shares in the New York biotech rose on relief the FDA's caution did not broadly limit use of the drug in patients with mild or moderate liver disease. 

    By Feb. 1, 2018
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    Vertex looks to own CF market before shifting focus

    The biotech revealed the two triple combo regimens it's taking into Phase 3 as it closes in on serving 90% of the cystic fibrosis market.

    By Jan. 31, 2018