Marketing: Page 39


  • Ultragenyx gets thumbs up for first inherited rickets therapy

    Crysvita's FDA approval for X-linked hypophosphatemia also hands Ultragenyx a Priority Review Voucher — a valuable asset in the pharma world.

    By Suzanne Elvidge • April 18, 2018
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    Amazon reportedly drops plan to distribute drugs to hospitals

    The report is not entirely unexpected. Amazon previously canceled a wholesaler application in Maine and has told other state regulators it does not intend to sell drugs.

    By David Lim • April 17, 2018
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Hanmi scraps lung cancer drug due to AstraZeneca rival, reports say

    Olita showed promise but fizzled amid partnership and safety setbacks, and ultimately failed to compete with AstraZeneca's Tagrisso.

    By April 13, 2018
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    ICER releases draft report on CGRP migraine drugs

    The watchdog group's review says that Aimovig could only treat 16% of the population without affecting the healthcare budget.

    By Suzanne Elvidge • April 13, 2018
  • PCSK9s appear to be meeting less payer resistance

    A new report finds the nation's largest health plans ultimately denied 26% of claims for the cholesterol-lowering drugs in 2017 — a lower rate than before.

    By April 12, 2018
  • Lawmaker questions HHS drug pricing appointee for industry ties

    In an April 9 letter, Rep. Keith Ellison asked HHS Secretary Alex Azar to explain the rationale behind appointing a CVS and Pfizer veteran to senior advisor on drug pricing reform.

    By April 11, 2018
  • Payments influence oncologist prescribing, JAMA study claims

    An analysis of payments to more than 2,500 doctors suggests non-research related money paid by drugmakers can shape prescribing patterns.

    By Randi Hernandez • April 11, 2018
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    CVS hands pharmacists tool to compare drug prices

    Aiming to tamp down on out-of-pocket costs, CVS will roll out a new program designed to help retail pharmacists find the cheapest drug option for patients.

    By Ned Pagliarulo • April 11, 2018
  • Clovis closes in on rival PARP drugs with latest approval

    Rubraca is behind AstraZeneca's Lynparza and Tesaro's Zejula in terms of sales, but a new label expansion could strengthen the drug's competitive standing.

    By April 6, 2018
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    Novartis AG
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    Medicare to pay hundreds of thousands for CAR-T therapies

    CMS will give hospitals outpatient reimbursements of about $400,000 for Gilead's Yescarta and $500,000 for Novartis' Kymriah.

    By April 6, 2018
  • Lawmakers demand details on 1,400% price hike for cancer drug

    While NextSource's lomustine is no longer under patent protection, the company is currently the only manufacturer of the drug.

    By Randi Hernandez • April 4, 2018
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    Sanofi, Regeneron
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    NICE's first impression of Dupixent: It's not cost-effective

    Sanofi and Regeneron's potential blockbuster doesn't meet the requirements to be "an acceptable use of NHS resources," the U.K. body found.

    By April 4, 2018
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    Amgen's money-back offer on Repatha isn't all that meaningful, researchers find

    A new study suggests Amgen's outcomes-based payment scheme would only marginally improve the cost-effectiveness of the PCSK9 drug.

    By Ned Pagliarulo • April 4, 2018
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    Pharma turns to new pain options amid opioid crisis

    In its latest spotlight, BioPharma Dive explores the drug industry's efforts to develop novel approaches to treat pain and deter abuse.

    By Lisa LaMotta • April 4, 2018
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    Elizabeth Regan/BioPharma Dive
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    PhRMA argues early notice of price hikes won't benefit patients

    Letting insurers, distributors and PBMs know when a drug's price is about to increase, as some state laws aim to do, could encourage drug stockpiling and shortages, the trade group said.

    By April 2, 2018
  • Walmart reportedly in early talks to acquire Humana

    The companies already partner on Medicare Part D drug plans. But a deal could boost Humana's group market offerings to compete with other insurers, suggests one analyst.

    By David Lim • April 2, 2018
  • Teva's 'skinny label' generic didn't cause infringement of GSK's patent, judge finds

    The decision means Teva doesn't have to fork over $235 million in lost profits and royalties to its pharma rival, as a jury previously ruled.

    By March 29, 2018
  • Teva launches generic version of Shire's top-selling internal medicine

    Lialda sales are already waning due to competition from other copycats, and will likely fall further as this latest rollout takes its toll.

    By March 28, 2018
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    PhRMA
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    PhRMA goes after drug 'middlemen' in new ad attack

    The trade group accused insurers and PBMs of preventing patients from reaching their deductibles by changing how copay coupons are processed. 

    By Ned Pagliarulo • March 28, 2018
  • Sanofi aims to lower copay costs with higher-capacity Toujeo pen

    The French drugmaker said the new delivery device for the long-acting insulin could potentially help reduce refills and patient copays.

    By Randi Hernandez • March 28, 2018
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    Montgomery County Planning Commission
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    Aetna to offer point of sale pharmacy rebates to 3M customers

    The insurer has opposed an idea from CMS to mandate Part D sponsors pass on a percentage of rebates to customers at the point of sale.

    By David Lim • March 27, 2018
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    Alkermes
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    Opioid antagonists vs. agonists: A battle to fight addiction

    With no end in sight to the opioid crisis, treatments to help people suffering from addiction are taking center stage but still face stigma.

    By Lisa LaMotta • March 26, 2018
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    Kendall Davis/BioPharma Dive
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    Deep Dive

    Abuse deterrents still finding their niche in the pain space

    Hard-to-abuse opioids haven't been on the market for very long, and whether they have staying power amid a public health crisis remains an open question.

    By March 26, 2018
  • EMA clears biosimilars for Herceptin, Remicade

    Friday's recommendations also included approval of GSK's Juluca, moving the once-daily, single-tablet maintenance therapy for HIV nearer to the market.

    By Suzanne Elvidge • March 26, 2018
  • What's more prescribed than opioids? Weirdly, a thyroid drug

    A new GoodRx report finds the most popular drug in 26 states is levothyroxine, which breached 100 million prescriptions annually from 2012 to 2016. 

    By March 23, 2018