Marketing: Page 39
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Administrative, drug costs drive US health spending far above other nations
A study published in JAMA found the U.S. pays roughly twice as much for healthcare than other high-income countries, despite similar utilization rates.
By Les Masterson • March 13, 2018 - 
                    
                    
                        
                    
                    
                    
Drug spending growth to come solely from specialty meds, report says
Developed markets will shell out more than $300 billion for the often complex, expensive treatments this year, according to new estimates from IQVIA.
By Jacob Bell • March 13, 2018 - 
    
    
                
                
                    Explore the Trendline➔
                
            
            
            
                
                    Brian Tucker / BioPharma Dive/BioPharma Dive
            TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff - 
                    
                    
                        
                    
                    
                    
GSK dodges another Advair copy as FDA reaffirms Hikma rejection
Hikma challenged a CRL and lost. Now, the company needs to conduct a new clinical study if it wants a shot at approval for its copycat.
By Jacob Bell • March 12, 2018 - 
                    
                    
                        
                    
                    
                    
Gottlieb takes aim at payers, pharmas for blocking biosimilars
The FDA chief lambasted PBMs, insurers and branded drugmakers for allegedly blocking market entry of the copycat biologics.
By Lisa LaMotta , David Lim • March 8, 2018 - 
                    
                    
                        
                    
                    
                    Deep Dive
For Cosentyx, Taltz, Siliq: A marketing race to differentiate
The IL-17 arena is getting pretty crowded, pushing drugmakers to explore various routes to market dominance.
By Jacob Bell • March 7, 2018 - 
                    
                    
                        
                    
                    
                    
Teva tries rebranding in North America
The Israeli company is looking to change its image amid multiple challenges.
By Lisa LaMotta • March 7, 2018 - 
                    
                    
                        
                    
                    
                    Deep Dive
Pharma taking liberties with DTC ads, says study
A new study analyzes current DTC ad campaigns and dissects whether disclosure of beneficial side effects could be misleading or interpreted as off-label promotion.
By Randi Hernandez • March 7, 2018 - 
                    
                    
                        
                    
                    
                    
23andMe's DTC cancer test tentatively OK'd by FDA
Take-home genetic tests have gained traction with consumers, but regulators are warning they're no substitute for screenings at the doctor's office.
By Jacob Bell • March 7, 2018 - 
                    
                    
                        
                    
                    
                    
UnitedHealthcare to use rebates to lower drug costs for patients
The major insurer plans to begin routing savings from drugmaker rebates directly to some consumers in a bid to lower out-of-pocket costs for prescription medicines.
By Ned Pagliarulo • March 6, 2018 - 
                    
                    
                        
                    
                    
                    
Benzo overprescribing risk may be overlooked amid opioid crisis
A new commentary in the New England Journal of Medicine argues for greater monitoring and physician education around benzodiazepine use.
By Ned Pagliarulo • Feb. 28, 2018 - 
                    
                    
                        
                    
                    
                    
Collegium warned for opioid drug marketing
The company was hit with a warning letter from the FDA after failing to prominently disclose the risks of the drug at a recent conference.
By Jacob Bell • Feb. 28, 2018 - 
                    
                    
                        
                    
                    
                    
PhRMA pitches value-based care, skeptics raise flags
Drugmakers have touted value-based contracting as a solution to rising prescription drug costs. But the connection isn't always straightforward.
By Randi Hernandez • Feb. 27, 2018 - 
                    
                    
                        
                    
                    
                    
Hemlibra headed for Europe, eyes wider market
Some peg $5 billion in peak sales for Roche's new hemophilia drug, but that's only if it wins new indications in the U.S. and Europe.
By Jacob Bell • Feb. 27, 2018 - 
                    
                    
                        
                    
                    
                    
Rubraca struggling from behind in PARP market
Clovis has battled to stay relevant in a competitive market that includes rival drugs from AstraZeneca and Tesaro.
By Lisa LaMotta • Feb. 27, 2018 - 
                    
                    
                        
                    
                    
                    
Avonex's freefall still likely amid patent case loss
Newer treatments have lowered sales of the Biogen multiple sclerosis drug, and analysts expect that to continue regardless of the '755 patent.
By Jacob Bell • Feb. 26, 2018 - 
                    
                    
                        
                    
                    
                    
EU turns down Puma breast cancer drug
The CHMP gave a negative opinion on Puma's Nerlynx, indicating efficacy might be an issue.
By Lisa LaMotta • Feb. 26, 2018 - 
                    
                    
                        
                    
                    
                    
KemPharm nabs opioid approval, but no abuse-deterrent label
After several setbacks, the specialty pharma got a green light from the FDA, but not the broad label it wanted.
By Lisa LaMotta • Feb. 26, 2018 - 
                    
                    
                        
                    
                    
                    
HIV patients claim CVS steered beneficiaries to its pharmacies
A class-action lawsuit raises questions about how CVS would act if the pharmacy chain successfully merges with Aetna.
By David Lim • Feb. 22, 2018 - 
                    
                    
                        
                    
                    
                    
Spark lays groundwork for US Luxturna launch
The biotech is preparing to commercialize the first stateside gene therapy.
By Lisa LaMotta • Feb. 21, 2018 - 
                    
                    
                        
                    
                    
                    
Gilead wins reprieve in Merck's $2.5B patent lawsuit
A federal judge ruled against Merck's patent for hepatitis C treatment. While the big pharma plans to appeal, it's a noteworthy win for Gilead in the meantime.
By Jacob Bell • Feb. 21, 2018 - 
                    
                    
                        
                    
                    
                    
Mylan touts affordability for developing world HIV combo
Under the shadow of the EpiPen pricing saga, Mylan highlighted its credentials as an affordable provider of anti-retrovirals.
By Suzanne Elvidge • Feb. 21, 2018 - 
                    
                    
                        
                    
                    
                    
Express Scripts joins Walgreens Boots to cut biosimilar costs
The pharmacy benefit manager is expanding its agreement with the drug store giant to simplify the supply chain for specialty pharmaceuticals.
By Lisa LaMotta • Feb. 21, 2018 - 
                    
                    
                        
                    
                    
                    
Amazon selling private-label medications
The e-commerce company is offering an exclusive line of over-the-counter medications, thanks to healthcare supplier Perrigo.
By Daphne Howland • Feb. 21, 2018 - 
                    
                    
                        
                    
                    
                    
Apricus plummets after ED drug rejection
Already approved in Europe, Vitaros didn't gain favor with U.S. regulators, who found CMC and safety issues with the erectile dysfunction drug.
By Jacob Bell • Feb. 16, 2018 - 
                    
                    
                        
                    
                    
                    
J&J gets first-of-its-kind prostate cancer approval
The FDA greenlighted apalutamide for non-metastatic CRPC based on a new endpoint: metastasis-free survival.
By Lisa LaMotta • Feb. 14, 2018