Marketing: Page 50
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EMA recommends 11 drugs for approval in May meeting
The list of CHMP-backed new treatments included Sanofi's biosimilar Humalog, LEO Pharma's brodalumab and Gedeon Richter's cariprazine.
By Jacob Bell • May 22, 2017 -
Sponsored by ZS Associates
Patient centricity is important, but customer centricity is imperative
It's time for pharma companies to reinvent the way they go to market and find new ways to connect with physicians, provider organizations, payers and patients.
May 18, 2017 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Vertex bumps sales guidance on new Kalydeco approval
Approval will expand the market for Kalydeco by approximately 900 people who have one of 23 specific mutations to a key gene involved in cystic fibrosis.
By Suzanne Elvidge • May 18, 2017 -
Akebia partners with Vifor to expand distribution of anemia drug
The Cambridge biotech announced a licensing deal that will give it exclusive access to sell vadadustat to one of the largest U.S. dialysis providers, pending approval.
By Barbara Boughton • May 17, 2017 -
FDA warns of higher amputation risk for J&J's Invokana
Results from two clinical studies showed the risk of amputation was roughly double for the SGLT-2 inhibitor compared to placebo.
By Ned Pagliarulo • May 17, 2017 -
Sponsored by Aptus Health
Finding the right formula for engaging busy doctors
Providing physicians with short, multi-channel marketing materials targeted at critical decision-making phases could help increase awareness and build loyalty.
By Roni Robbins • May 16, 2017 -
Drug adherence: What you need to know
One of the biggest problems in the medical field is patients not taking their drugs or using them improperly. When patients are non-adherent, drugs don't work.
By Lisa LaMotta • May 15, 2017 -
Novartis set to ride Entresto wave, says report
At least one analyst thinks Novartis is being underestimated and expects the launch of Entresto to continue to accelerate, boosting full-year earnings.
By Lisa LaMotta • May 15, 2017 -
5 trends changing drug adherence for the better
Many things can affect whether a patient takes a drug as prescribed, but stakeholders are intervening in order to make patients more compliant with their meds.
By Lisa LaMotta • May 15, 2017 -
EU investigating generic drugmaker over cancer drug price hikes
The EC's scrutiny of Aspen Pharma is the regulator's first formal investigation of excessive pricing in the pharma industry.
By Ned Pagliarulo • May 15, 2017 -
Deep Dive
Can value-based deals work if patients don't take the drug?
Drugmakers and payers are experimenting with how to align a drug's price with its value. Ensuring patient adherence is the first step to making sure the innovative deals get off the ground.
By Ned Pagliarulo • May 15, 2017 -
Medication adherence: The secret sauce for better outcomes?
Rates of non-adherence vary widely and depend on condition, price and other issues. But unfilled prescriptions and missed doses cost the healthcare system billions annually.
By Malorye Allison Branca • May 15, 2017 -
Second Advair copy rejected, giving GSK short-term respite
Hikma Pharmaceuticals said it had received a complete response letter from the FDA, likely meaning GSK will dodge generic competition to its bestseller this year.
By Ned Pagliarulo • May 11, 2017 -
Merck bolsters I/O edge with Keytruda combo approval
Approval is expected to help Merck cement market share in the lucrative lung cancer market and stay a step ahead of fast-moving rivals.
By Ned Pagliarulo • May 11, 2017 -
J&J discloses DOJ investigations into marketing, advisory practices
U.S. officials are looking into the healthcare heavyweight's sales protocols for four drugs: Remicade, Stelara, Olysio and Simponi.
By Jacob Bell • May 10, 2017 -
PhRMA ousts 22 drugmakers from ranks in membership change
The trade group will now require its members average at least $200 million a year in R&D spending, stricter standards aimed at defusing criticism over price hikes.
By Ned Pagliarulo • May 10, 2017 -
Bavencio snags bladder cancer approval ahead of goal date
The FDA's accelerated approval of Merck KGaA and Pfizer's checkpoint inhibitor means more competition in second-line bladder cancer.
By Suzanne Elvidge • May 10, 2017 -
Sanofi joins pharma pricing pledge ranks
The French pharma is the latest company to vow to keep price increases at a minimum and be transparent about pricing practices.
By Lisa LaMotta • May 9, 2017 -
PTC to launch DMD drug with still-high price tag
The biotech wasn't completely transparent with investors when announcing a net price of $35,000 for the old steroid; a wholesale acquisition cost is still unknown.
By Suzanne Elvidge • May 9, 2017 -
Teva crashes out of laquinimod MS program
The Israeli pharma's Copaxone follow-on laquinimod fails in the CONCERTO trial, forcing the company to abandon the drug in multiple sclerosis.
By Suzanne Elvidge • May 8, 2017 -
Express Scripts, GoodRx roll out cost savings program
The companies partnered with eight drugmakers and 40,000 U.S. pharmacies to provide patients with lower cost treatments for a range of illnesses, including diabetes, heart disease and depression.
By Jacob Bell • May 8, 2017 -
Q1 Biotech earnings highlights: Clovis, Bluebird, Rigel, Vanda
Unlike their big pharma counterparts, small biotechs don't have much revenue to report, but earnings updates can still be valuable.
By Lisa LaMotta • May 4, 2017 -
Payer, consumer pushback expected to dampen drug spending growth
A new report from QuintilesIMS explains that pricing pressures are prompting lower-than-expected growth for drug spending.
By Jacob Bell • May 4, 2017 -
BIO accuses insurer report of shifting blame on drug prices
New data from Blue Cross Blue Shield found drug spending had increased an average of 10% a year, spurred by fast-growing prices for specialty branded drugs.
By Ned Pagliarulo • May 4, 2017 -
Healthcare costs take center stage at LLS roundtable
Representatives from trade, federal and advocacy groups agreed that while greater pricing transparency is needed, the burden for lowering healthcare costs rests on a variety of stakeholders.
By Jacob Bell • May 3, 2017