Marketing: Page 51


  • Weak Xtandi sales spur questions on Pfizer's $14B Medivation takeover

    Company executives, however, attributed the weak Q1 performance of the prostate cancer drug to a transient jump in use of its patient assistance programs.

    By May 3, 2017
  • Insulin makers targeted in pricing inquiries

    Eli Lilly disclosed it is under investigation by the attorneys general of Washington and New Mexico. Rival Novo Nordisk is under similar scrutiny. 

    By Suzanne Elvidge • May 3, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Amgen inks first money-back guarantee for Repatha

    The outcomes-based contract with Harvard Pilgrim is part of Amgen's "aggressive engagement" with payers to help ease coverage restrictions on the PCSK9 drug. 

    By May 2, 2017
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    Getty Images
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    Merck sees Keytruda gains, offsetting generic hits to sales

    But is Keytruda's edge in first-line lung cancer enough to hold off future rivals? Looming data readouts from Roche and AstraZeneca could signal new competition.

    By May 2, 2017
  • FDA gives thumbs up to Takeda's lung cancer drug

    Alunbrig will enter the market as a second-line treatment for non-small cell lung cancer, competing with drugs from Roche and Novartis.

    By May 1, 2017
  • Q1 Earnings Preview: Gilead, Merck, Pfizer, Allergan

    Tuesday is expected to be another busy days for earnings reports, with Pfizer and big biotechs like Gilead announcing financial performance for the first quarter. 

    By , Lisa LaMotta , May 1, 2017
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    Courtesy of Sanofi
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    Diabetes decline hangs over Sanofi's growth in specialty care, immunology

    Strong growth from Sanofi's Genzyme unit and launch of Dupixent has the French drugmaker touting its new potential, but worsening diabetes performance could dampen some of that enthusiasm. 

    By April 28, 2017
  • BioMarin's Batten disease drug gets a yes at a cost of $702K

    Brineura, BioMarin's drug for the ultra-rare CLN2 pediatric brain disorder, could have a price tag of almost half a million dollars a year, even after discounts. 

    By Suzanne Elvidge • April 28, 2017
  • AbbVie: We have more cash than we need

    The specialty pharma reported strong earnings for Humira and discussed the options those strong sales open up from a business development standpoint. 

    By Lisa LaMotta • April 27, 2017
  • Amgen optimistic despite sales saying otherwise

    Disappointing sales for its flagship Enbrel and blockbuster-hopeful Repatha underscored the lack of promising new therapies coming out of the big biotech. 

    By Lisa LaMotta • April 27, 2017
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    Roche
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    Amid sales growth, Roche plans defense from biosimilar threats

    Positive results from APHINITY give Roche confidence it can manage incoming competition to its HER2 franchise while newer drugs like Ocrevus come on line. 

    By April 27, 2017
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    Kaleo
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    Sanofi missed out on EpiPen and it's not happy

    The French pharma has filed suit against Mylan for anti-competitive practices in the epinephrine space, despite it dropping the product. 

    By Lisa LaMotta • April 26, 2017
  • Q1 Earnings Preview: AbbVie, AstraZeneca, BMS, Celgene, Roche, Sanofi

    Immuno-oncology will be in the spotlight over the next few days as AstraZeneca, Bristol-Myers and Roche are set to present new details on their competing drugs.

    By , Lisa LaMotta , April 26, 2017
  • FDA busts 14 companies for selling bogus cancer cures

    The regulator sent warning letters to all 14 firms demanding removal of the mostly digital ads and videos that fraudulently touted miraculous new treatments. 

    By April 25, 2017
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    Roche
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    Biogen underscores Ocrevus' threat to MS revenues

    The company pointed to warehousing of multiple sclerosis patients for lukewarm sales in the first quarter, and Roche's treatment may be one reason why.

    By April 25, 2017
  • Valeant prices psoriasis drug at $42K per year

    The drugmaker, which has a controversial history with the pricing of its products, claimed Siliq is the "lowest injectable biologic psoriasis treatment currently on the market."

    By April 21, 2017
  • Market forces push uniQure to abandon Glybera

    The biotech has finally given up on its pricey gene therapy after the drug failed to gain traction in the EU. 

    By Lisa LaMotta • April 20, 2017
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    MicroMass Inc
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    Sponsored by MicroMass

    Improving outcomes start before drug launch

    Patient-centered pre-launch communications and evidence-based approaches to marketing are key to successfully preparing healthcare providers to obtain better outcomes. 

    By By Rob Peters, EVP, Strategy, MicroMass Communications, Inc. • April 18, 2017
  • Biotech calls on 'Poop Troop' to drive constipation awareness

    Synergy Pharmaceuticals launched a set of 14 downloadable poop emojis aimed at encouraging conversation around the sensitive topic. 

    By April 12, 2017
  • Gilead works on lifecycle management for Sovaldi as Hep C franchise wanes

    The FDA's approval of Harvoni and Sovaldi in patients 12 and older is the latest example.

    By April 12, 2017
  • Neurocrine's Ingrezza secures FDA approval

    The company's stock jumped more than 20% after the FDA approved the tardive dyskinesia drug — Neurocrine's first product cleared for market.

    By April 12, 2017
  • Sponsored by ZS Associates

    What pharma needs to know about local healthcare markets

    Aligning customer engagement teams to local healthcare markets could enable pharmaceutical reps and account managers to deliver better value to patients.

    By Paul Darling • April 11, 2017
  • In familiar routine, ICER finds rheumatoid arthritis drugs overpriced

    The research group has come under fire from the industry for its cost-effectiveness calculations, which have found many top brands to be too expensive. 

    By April 10, 2017
  • Deep Dive

    The orphan drug dilemma: How to price for a tiny market

    Despite small patient populations and historically high prices, the pricing model for rare disease drugs has reached a turning point, prompting companies and insurers to push for new innovative models. 

    By Lisa LaMotta • April 10, 2017
  • Novartis licenses bite-sized biotech's dry eye drug

    The deal with Lubris Biotech adds another candidate to Novartis ophthalmology pipeline, which may help the company's struggling eye care business down the line. 

    By April 7, 2017