Marketing: Page 65


  • CDC issues new guidelines for prescribing opioids

    The guidelines aim to reduce over-prescribing of opioid painkillers as rates of abuse and overdose deaths have steadily increased in the U.S. 

    By March 16, 2016
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    BioPharma Dive
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    Survey: Pharma advertising works—especially with millennials

    Millennials proved more likely than other generations to visit a pharmaceutical company’s website after seeing pharma-related advertising. 

    By March 16, 2016
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Express Scripts: Growth in overall U.S. drug spending slowed in 2015

    But prices for branded prescription drugs have doubled since 2011, increasing 16.2% in 2015 alone. 

    By March 15, 2016
  • Sanders proposes cash prize for development of lower-priced AIDS drugs

    Rather than give companies patent exclusivity, Sander's plan would open the door to generic competition immediately. The original developer would be rewarded annually through a $3 billion cash prize program. 

    By March 15, 2016
  • Indian Health Ministry bans nearly 350 combo drugs

    Fixed dose combinations have proliferated in India, making up nearly half of all drugs on the market in 2014 despite many being unapproved nationwide. 

    By March 14, 2016
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    BI red fish---from BI
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    Boehringer turns to 'red fish' for Pradaxa boost

    The FDA recently approved an "antidote" drug specifically for use with Pradaxa to counteract bleeding episodes—an aspect Boehringer is highlighting in its new marketing campaign. 

    By March 14, 2016
  • Doctors Without Borders moves to block Pfizer patent in India

    Pfizer filed in India to patent its Prevnar vaccine for pneumonia, which pulled in over $6 billion in global sales last year. 

    By March 11, 2016
  • Sanofi's sarilumab bests blockbuster Humira in Phase 3 study

    The IL-6 antibody is slated for a regulatory decision from the FDA by Q4 2016. 

    By March 11, 2016
  • First generic version of Viagra in the U.S. approved by FDA

    The generic pill is made by the US division of Teva, which just won approval from the European Commission for its acquisition of Allergan's generics portfolio.

    By March 10, 2016
  • VA broadens Hep C coverage to all veterans, not just the sickest

    The Department of Veterans Affairs cited lower costs for hep C drugs as well as increased funding from Congress as factors in its decision. 

    By March 10, 2016
  • Deep Dive

    Black box warning order clouds future for Bayer's Essure

    The permanent birth control device has had a troubled history, including lawsuits and patient complaints to the FDA.

    By March 9, 2016
  • Colombia health ministry recommends compulsory license for Novartis' Gleevec

    Compulsory licensing has been a point of controversy between pharmaceutical companies and governments, most recently in India. 

    By March 9, 2016
  • US prescription drug spending increases to an estimated $457 billion in 2015

    After a slowdown between 2008 and 2012, growth in drug spending accelerated sharply in 2014 and is projected to have remained high in 2015. 

    By March 9, 2016
  • Kentucky Senate overwhelmingly passes biosimilar prescription bill

    The legislation would allow pharmacists to dispense an interchangeable biosimilar in place of a branded biologic. However, somewhat controversially, the bill also requires pharmacists to notify doctors of the switch. 

    By March 9, 2016
  • India will reportedly refrain from issuing compulsory drug licenses

    The licenses enable local companies to override the patents of large pharmaceutical companies and manufacture cheap copies to boost patient access.

    By March 8, 2016
  • Senate HELP Committee to mark up 21st Century Cures legislation

    The committee will consider seven bills in a morning session Wednesday as members seek to bridge a growing divide between Democrats and Republicans on a way forward. 

    By March 8, 2016
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    Alex Wong via Getty Images
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    Industry groups, doctors ask CMS to withdraw proposed Part B experiment

    Accidentally posted online earlier this year, the proposal would test changes to Part B drug reimbursement rates to doctors. 

    By March 8, 2016
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    EMA logo, permission granted
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    EMA debuts new program to speed up review of innovative drugs

    Called "PRIME," the program reinforces the existing accelerated assessment pathway and will increase regulatory support early in the development process of priority drugs. 

    By March 7, 2016
  • Moody's downgrades pharma industry outlook, cites lower pricing

    The credit-rating agency highlighted the slow uptake for some new products as another factor reducing growth expectations. 

    By March 4, 2016
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    Wikimedia
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    Alaska Permanent Fund betting big on biotech startups

    The Fund has invested over $280 million into Juno Therapeutics, Codiak BioSciences, and Denali Therapeutics. 

    By March 4, 2016
  • Much-anticipated trial shows Novo's Victoza reduces CV risk

    The results could help keep Victoza competitive with Eli Lilly/Boehringer Ingelheim's Jardiance, which became the first diabetes drug to demonstrate a cardiovascular benefit. 

    By March 4, 2016
  • Endo to pay $200K penalty, overhaul marketing of opioid painkiller

    An investigation by the New York Attorney General found Endo had improperly marketed Opana ER, creating a "false sense of security" for health care providers. 

    By March 4, 2016
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    Dollar Photo Club
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    BMJ study: Single dose vials cost nearly $2B a year in wasted cancer drugs

    Although packaged in single-dose vials, the drugs are typically administered based on patient body weight, leading to leftover medicine which is often discarded. 

    By March 3, 2016
  • Express Scripts unimpressed by insulin data on Novo's Tresiba

    Results from a switching study comparing Novo Nordisk's Tresiba to Sanofi's Lantus showed patients treated with Tresiba had a lower rate of hypoglycemic events. 

    By March 3, 2016
  • Amgen going after Novartis for Enbrel patent infringement

    Amgen seeks an injunction against Novartis' Sandoz unit to block sales of its biosimilar version of Enbrel if it gains approval from the FDA. 

    By March 3, 2016