Marketing: Page 66
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Bayer's Essure permanent birth control gets black-box warning
Numerous problems associated with the device have prompted calls for the FDA to take it off the market.
By Nicole Gray • March 2, 2016 -
Animated drug ads prompt FDA study into effect on consumer behavior
A number of high profile drugs, such as Novartis' Lamisil and Pfizer's Zoloft, rely on animated characters to represent the disease and the patient, respectively.
By Ned Pagliarulo • March 2, 2016 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Teva planning global rebrand as it works to close Allergan generics deal
The rebranding will be adopted internally over the next 12 months before being introduced externally.
By Nicole Gray • March 2, 2016 -
Clinton ad lambastes Valeant for 'predatory' pricing
Valeant's fortunes had already taken a hit earlier in the week when a new SEC investigation into the company surfaced.
By Nicole Gray • March 2, 2016 -
AARP report: Average prescription drug cost rose by 10% in 2013
Although the price of generic drugs fell by 4%, sharper increases in brand-name and specialty drug categories drove overall costs up.
By Nicole Gray • March 1, 2016 -
Doctors Without Borders blasts $1700 price tag of Otsuka TB drug
The humanitarian medical organization recommended a price of $500 per treatment, 70% less than the price set by the Japanese drugmaker.
By Nicole Gray • Feb. 26, 2016 -
Merck's Zepatier holds its own in safety comparison to Gilead meds
A recent report from Advera Health Analytics found Zepatier as safe as market-leading Harvoni, a potential boost in its fight for market share.
By Nicole Gray • Feb. 25, 2016 -
Novo Nordisk notches another phase 3 success for GLP-1 drug
The weekly diabetes candidate semaglutide successfully completed four prior phase 3 trials which compared Novo's next-gen hopeful to existing treatments.
By Nicole Gray • Feb. 25, 2016 -
Merck CEO Frazier acknowledges pricing 'challenges,' need for new models
In an interview with the Wall Street Journal, CEO Ken Frazier said the pharma industry as a whole needs to find new and more effective ways to link drug prices to value.
By Nicole Gray • Feb. 24, 2016 -
Amgen's bone-building osteo drug dazzles in phase 3, but could face hefty competition
The candidate's significantly more convenient dosing option could still give it a leg up over a potentially more effective competitor from Radius Health.
By Nicole Gray • Feb. 24, 2016 -
Alibaba under siege as Chinese regulators & pharmacies fight its e-drug tracking system
On Wednesday, a group of 19 Chinese pharmacies demanded the Chinese health authorities shut down the system, citing unfair competition.
By Nicole Gray • Feb. 24, 2016 -
Why uptake of new PCSK9 cholesterol meds has been so slow
More accelerated uptake of Sanofi/Regeneron's Praluent and Amgen's Repatha by both payers and doctors is not expected until there is convincing outcomes data available.
By Nicole Gray • Feb. 24, 2016 -
Sanofi cashes in $245M review voucher to leapfrog Novo in crucial diabetes combo race
The French drugmaker's woes in its diabetes franchise have been real. And now it's using a pricey priority review coupon purchased from Retrophin to get a leg up in a heated battle with formidable rivals like Novo Nordisk.
By Sy Mukherjee • Feb. 24, 2016 -
CVS reports dramatic drop in Rx spending growth after 2014's double-digit spike
The company reported prescription drug spending among its members increased by only 5% last year, even as drug spending nationwide grew by 12%.
By Ned Pagliarulo • Feb. 23, 2016 -
Double whammy: Valeant stock hammered on Philidor accounting issues, CVS Jublia restrictions
All told, the pharma giant shed $6 billion in value between last Thursday and Monday's market close after a stream of bad news.
By Sy Mukherjee • Feb. 23, 2016 -
Allergan's Q4 earnings best expectations on back of US sales
Botox and the chronic dry eye drug Restasis led the way among branded products, respectively earning $655.7 million and $364.6 million globally in the fourth quarter.
By Nicole Gray • Feb. 23, 2016 -
Sandoz to Supreme Court: Don't let branded drugmakers have extra leg up on biosims
The generics unit of Novartis wants the high court to reverse an earlier ruling which would effectively give brand name drug manufacturers more time to react to a biosimilar launch.
By Ned Pagliarulo • Feb. 19, 2016 -
The next overdose crisis? Benzo-related deaths on the rise in US
More than 7,000 people died from overdosing on benzodiazepines in 2013, according to data from the Centers for Disease Control and Prevention.
By Nicole Gray • Feb. 19, 2016 -
Armed with strong new data, Regulus aims to defy skeptics of its hep C injectable
But given that currently available oral therapies from Gilead, AbbVie, and Merck cure almost all forms of chronic hepatitis C (HCV), the biotech still has a hard case to make.
By Nicole Gray • Feb. 18, 2016 -
UPDATE: AstraZeneca & Daiichi rebuff Vermont governor's call to pull OIC Super Bowl ad
"[O]ur message encourages a clinically important conversation about OIC between patients and their doctors, which may also facilitate a broader discussion about safe and appropriate opioid use," wrote AZ in a letter to Gov. Peter Shumlin (D). "While these discussions are separate and distinct, both are important for patients and their families."
By Sy Mukherjee • Feb. 17, 2016 -
New, emotional BIO ad highlights innovation in effort push back on pricing critics
Titled "Time is Precious," the new ad is the beginning of a broader campaign by the industry trade association.
By Ned Pagliarulo • Feb. 17, 2016 -
AMD Awareness Month: For drugmakers, value is the name of the game
At the BIO CEO 2016 conference last week, top executives from Regeneron and Inotek discussed what needs to happen to fill the many unmet medical needs in ophthalmology—and how it all ultimately relates to value.
By Nicole Gray • Feb. 17, 2016 -
Express Scripts putting all Valeant scripts under the microscope amid pricing furor
The benefits manager recently dropped Valeant's diabetes drug Glumetza in favor of a generic alternative.
By Nicole Gray • Feb. 17, 2016 -
Looking ahead at orphan drugs' future: More breakthroughs, exploding sales
Worldwide orphan drug sales are predicted to grow to $178 billion by 2020, with growth exceeding that of the broader prescription drug market.
By Ned Pagliarulo • Feb. 16, 2016 -
HHS chief mulling controversial 'march-in' to smack down patents & tackle drug prices
Sylvia Burwell, who heads up the Department of Health and Human Services, has responded positively to a group of lawmakers who want to invoke "march-in" rights to lift patent protection on expensive drugs.
By Nicole Gray • Feb. 16, 2016