Marketing: Page 7


  • A closeup of an eye with light reflecting off of it.
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    Zorica Nastasic via Getty Images
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    Roche eye drug sales grow as Regeneron plays catch-up

    The Swiss pharma reported expanding U.S. market share for its new AMD drug Vabysmo as Regeneron tries to rebound from a now-resolved delay for its high-dose Eylea.

    By Oct. 19, 2023
  • A vial of Merck & Co.'s cancer drug Keytruda next to its box.
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    Courtesy of Merck & Co.
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    Keytruda gains first approval for pre- and post-surgery use in lung cancer

    The Merck drug leads competitors Opdivo and Imfinzi into a new immunotherapy setting, which aims to improve outcomes following the surgical removal of tumors.

    By Oct. 17, 2023
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Exterior of FDA headquarters
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    Courtesy of U.S. Food and Drug Administration
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    Pfizer wins FDA approval for its $7B colitis drug

    Acquired with the buyout of Arena Pharmaceuticals, Velsipity enters a competitive market for ulcerative colitis pills.

    By Oct. 13, 2023
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    Permission granted by Amylyx Pharmaceuticals
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    ALS drug development

    Amylyx’s ALS drug knocked back again in Europe

    Following a re-examination, the EMA again concluded that Albrioza — known as Relyvrio in the U.S. — should not be cleared for the European market.

    By Oct. 13, 2023
  • The HLTH logo on a massive screen at the entrance hall to the convention.
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    Rebecca Pifer/BioPharma Dive
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    GLP-1 drug demand leaves employers in a bind over coverage

    Employers face a difficult decision over whether to cover the popular weight loss therapies, which cost between $900 and $1,400 for a typical month’s supply at list price.

    By Rebecca Pifer • Oct. 13, 2023
  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis sales numbers show steady demand for new eye drug, despite safety worries

    The company says Syfovre prescriptions accelerated again in August after a rocky summer of side effect probes.

    By Kristin Jensen • Oct. 5, 2023
  • A small HUD with a human body image and a scientist or a doctor, working with it.
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    Ignatiev via Getty Images
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    Sponsored by Cognizant

    Using AI to create an end-to-end customer experience in pharma

    Silos abound in the pharma world, especially when it comes to customer care and call center support. Using AI can change everything, though. Here’s how.

    Oct. 2, 2023
  • Vials of Eisai and Biogen's new Alzheimer's drug Leqembi
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    Courtesy of Eisai
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    Eisai’s Alzheimer’s drug Leqembi approved in Japan

    Eisai and Biogen’s anti-amyloid drug is still undergoing regulatory reviews in the EU, U.K. and elsewhere.

    By Sept. 25, 2023
  • Human respiratory syncytial virus virions are shedding from the surface of human lung cells.
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    National Institute of Allergy and Infectious Diseases. (2017). "Human Respiratory Syncytial Virus" [Micrograph]. Retrieved from Flickr.
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    New RSV vaccines can be powerful tools, but rollout poses test

    Public health officials, as well as drugmakers, are trying to raise awareness of RSV among older adults at risk, and convince them to get an additional respiratory shot alongside those for COVID-19 and flu.

    By Sept. 18, 2023
  • FDA approves GSK’s new bone cancer drug, helping validate a billion-dollar bet

    The drug, known scientifically as momelotinib, is now cleared to treat myelofibrosis and will compete against rival medicines sold by Incyte and Bristol Myers Squibb.

    By Sept. 18, 2023
  • Johnson & Johnson's new logo is seen on an office lobby wall.
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    Courtesy of Johnson & Johnson
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    J&J to phase out Janssen name in corporate rebrand

    Janssen will be recast as Johnson & Johnson Innovative Medicine, melding the drugs division’s identity more closely with its parent.

    By Sept. 15, 2023
  • A person holds a rectangular device connected to tubing.
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    dzika_mrowka via Getty Images
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    Insulin pump-makers grapple with questions about GLP-1s

    New weight loss drugs have sparked a stock selloff for some device makers, but medtech analysts don’t see them a likely to undermine the companies’ business — yet. 

    By Elise Reuter • Sept. 14, 2023
  • Akili's digital therapeutic, EndeavorRx, involves navigating obstacles in different courses. It's intended to improve attention.
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    Courtesy of Akili Interactive
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    Akili cuts 40% of workforce, plans shift to non-prescription model

    The digital therapeutics company expects to extend its cash runway into 2025 with the changes.

    By Elise Reuter • Sept. 13, 2023
  • A podium showing the logo for the Centers for Disease Control and Prevention is seen.
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    Kevin C. Cox via Getty Images
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    CDC endorses new COVID boosters as focus turns to rollout

    This fall will now feature vaccination campaigns for COVID-19, influenza and respiratory syncytial virus.

    By Sept. 13, 2023
  • Ocean waves
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    Permission granted by LukaszDesign
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    Sponsored by Alexander Group

    Do not miss the return to growth

    The signals of a return to growth are emerging. As commercial leaders gear up for 2024 planning, they must prepare to fight for resources in a budget constrained environment.

    By Alexander Group • Sept. 5, 2023
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    Amgen Inc.
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    FTC allows Amgen’s $28B deal for Horizon to go through, with conditions

    The settlement between Amgen and the FTC may reassure those in the industry who feared a more activist regulator would gum up dealmaking.

    By Sept. 1, 2023
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    Brian Tucker/BioPharma Dive
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    FTC pulls back on legal challenge to Amgen’s $28B bid for Horizon

    Urged by a judge, the antitrust regulator said it wants to start discussions “regarding the proper resolution of this matter” — a potential prelude to a settlement.

    By Aug. 28, 2023
  • Corporate logos are seen outside  on May 15, 2006, in Macclesfield, England.
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    Christopher Furlong via Getty Images
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    AstraZeneca the latest pharma to challenge drug pricing law

    The drugmaker's lawsuit follows similar legal challenges from Merck & Co., Bristol Myers Squibb and Johnson & Johnson, among others. 

    By Aug. 25, 2023
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    Novartis
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    FDA approves Novartis’ copycat of blockbuster Biogen drug

    According to one analyst, the approval was the last hurdle keeping Sandoz’s Tyruko from directly competing in the U.S. market against Biogen’s inflammation-regulating medicine Tysabri.

    By Updated Aug. 25, 2023
  • Boehringer sues to block US drug price program

    The pharma’s suit, which claims Medicare’s new power to negotiate certain drug prices is unconstitutional, comes days before the agency will reveal the first 10 medicines to be included under the plan.

    By Aug. 22, 2023
  • Amazon Pharmacy
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    Courtesy of Amazon
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    Amazon Pharmacy expands insulin manufacturer coupons

    The new coupons include some of the most commonly prescribed diabetes drugs from Eli Lilly, Novo Nordisk and Sanofi.

    By Rebecca Pifer • Aug. 17, 2023
  • Nick Jonas poses in front of a glowing background, wearing a small, round device on his upper arm
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    Courtesy of Dexcom
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    Dexcom, Abbott ramp up DTC marketing in fight for growing diabetes market

    As insurers cover continuous glucose monitors for more people, device makers are taking a page from the pharma marketing playbook.

    By Elise Reuter • Aug. 17, 2023
  • The logo of Amylyx Pharmaceuticals is seen through an office window.
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx ALS drug sales tick higher after fast US launch

    In Europe, however, the biotech is appealing a negative decision from regulators that has for now blocked its path to market there.

    By Aug. 11, 2023
  • The European Union flag.
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    artJazz via Getty Images
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    Novartis sickle cell drug’s approval formally revoked by EU regulators

    The company said it would withdraw the drug, Adakveo, from the EU market after the European Commission endorsed an earlier EMA recommendation.

    By Aug. 4, 2023
  • Packaging for Perrigo's over-the-counter birth control Opill
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    Courtesy of Perrigo
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    Q&A

    With OTC birth control approved, access battles have just begun

    Perrigo received the first FDA approval for an over-the-counter birth control pill. Now, its global VP of women’s health says the company is working on the next challenge — affordability.  

    By Karissa Waddick • July 31, 2023