Marketing: Page 7
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Sponsored by StoryfulScript for success: The value of digital insights in pharma
Pharma companies can thrive in 2024 by leveraging digital intelligence to anticipate trends, analyze sentiment, and engage audiences. Discover how data-driven insights drive success.
Sept. 3, 2024 -
Drew Angerer via Getty Images
PBM executives threatened with fines for alleged perjury in House hearing
Testimony from the heads of Express Scripts, Optum Rx and Caremark in July defending pharmacy benefit managers’ business practices could be coming back to bite them.
By Rebecca Pifer Parduhn • Aug. 29, 2024 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Jeenah Moon via Getty Images
Pfizer launches DTC service for migraine, COVID drugs
The platform is similar in concept to a service launched this year by Eli Lilly, and aims to give consumers easier access to Pfizer’s migraine, COVID-19 and flu treatments.
By Delilah Alvarado • Aug. 27, 2024 -
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Lilly rolls out Zepbound vials at a discount price
The launch of a single-use vial form of the popular weight loss medicine could help Lilly improve supply and compete with telehealth companies offering compounded versions.
By Ned Pagliarulo • Aug. 27, 2024 -
Courtesy of Regeneron Pharmaceuticals
Regeneron gains European approval for bispecific lymphoma drug
Regulators in Europe granted approval based on remission rates, while the FDA sought more progress in confirmatory trials when it rejected Ordspono.
By Jonathan Gardner • Aug. 26, 2024 -
Alex Wong via Getty Images
Medicare drug price cuts could have limited early impact, but grow with time
Some in the industry described the level of price discounts announced by Medicare as a "relief," though they warned of larger implications for drug research in the future.
By Jonathan Gardner • Aug. 16, 2024 -
Permission granted by Incyte
Incyte builds out its arsenal of post-transplant drugs
The approval of Niktimvo in graft-versus-host disease hands Incyte another immune system-regulating medicine that analysts see as valuable, especially if use is broadened through additional clearances.
By Jacob Bell • Aug. 15, 2024 -
Courtesy of Madrigal Pharmaceuticals
Madrigal’s MASH drug launch gets off to a fast start
U.S. sales of the medicine, Rezdiffra, were more than triple analysts’ expectations, encouraging Madrigal to market it in Europe without a partner.
By Ben Fidler • Aug. 7, 2024 -
Permission granted by Moderna
RSV vaccine makers remain optimistic about market despite CDC guidance
An advisory committee’s age group recommendations could curtail wider use for now, but executives at GSK, Pfizer and Moderna still see plenty of upside.
By Michael Gibney • Aug. 6, 2024 -
Permission granted by Biogen
As sales climb, Biogen ‘convinced’ the worst is over for Leqembi
On a call with reporters, CEO Chris Viehbacher pointed to trends showing the Alzheimer’s drug is “on the right path” to becoming the lucrative product the company envisioned.
By Jacob Bell • Aug. 1, 2024 -
Courtesy of Merck & Co.
Merck shares slide as Gardasil sales drop in China
The unexpected disclosure in Merck’s second quarter earnings prompted an investor sell-off that some analysts said might be overblown.
By Kristin Jensen • July 31, 2024 -
Drew Angerer via Getty Images
Bristol Myers’ beat completes strong week of pharma earnings
All five large pharmaceutical companies that reported earnings last week raised either their profit or revenue guidance for the year.
By Ned Pagliarulo • July 26, 2024 -
Courtesy of Eisai
Leqembi voted down by European regulators
Eisai plans to appeal the EMA’s negative recommendation for the Alzheimer’s drug, hoping to break into a market analysts expect could eventually bring billions of dollars in sales.
By Jacob Bell • July 26, 2024 -
Permission granted by Boehringer Ingelheim
Boehringer cuts price of Humira biosimilar in bid to build use
The German drugmaker will offer a 92% discount on a copycat version of Humira for people who pay cash for the drug through GoodRx.
By Jonathan Gardner • July 18, 2024 -
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As GLP-1 drugs boom, other healthcare companies are cashing in
With more Americans taking obesity medications, adjacent businesses are offering supportive services to offset side effects, collect data and document new health benefits.
By Amy Baxter • July 10, 2024 -
Courtesy of Amazon
Amazon expands drug subscription program to Medicare members
RxPass, which fills prescriptions for generic drugs, is now available to more than 50 million Medicare members after Amazon brought it into compliance with the insurance program’s regulatory standards.
By Rebecca Pifer Parduhn • June 20, 2024 -
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Sponsored by PhreesiaEarly patient engagement can improve medication adherence. Here’s how.
Research shows that 20% of patients have failed to fill a script in the past, and one-third aren’t confident managing their illness. Engaging patients as soon as a medicine is prescribed can help.
June 17, 2024 -
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New Alzheimer's drugsDonanemab approval would fuel growth of amyloid-blocking Alzheimer’s drugs, analysts say
After an FDA panel backed Lilly’s drug three weeks ago, Wall Street analysts noted how its clearance — now granted — could benefit Eisai and Biogen’s rival Leqembi.
By Jonathan Gardner • June 11, 2024 -
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Sponsored by VMS BioMarketingOral cancer medications: The adherence paradox
The number of oral cancer medications is increasing, opening new possibilities for improved convenience, but some studies show much lower adherence rates with oral oncolytics.
By Abigail Mallon, Chief Patient Experience Officer, VMS BioMarketing • June 3, 2024 -
Permission granted by Akili Interactive
Digital therapeutics firm Akili to sell for $34M
Akili, which makes a video game treatment for ADHD, will merge with Virtual Therapeutics to create a larger digital health company.
By Elise Reuter • May 30, 2024 -
Mario Tama via Getty Images
Pfizer and Lilly are elbowing into the direct-to-consumer market. Will it work?
Direct-to-consumer platforms can offer consumers an online path to sourcing popular medications, but some therapeutic areas may be better suited for the business model.
By Amy Baxter • May 22, 2024 -
Courtesy of Eisai
New Alzheimer's drugsEisai sets new revenue target for Alzheimer’s drug Leqembi
The annual forecast, which comes as Eisai and Biogen have begun submitting a more convenient form of Leqembi for approval, looks “more realistic” than previous guidance, according to Jefferies analysts.
By Jacob Bell • May 15, 2024 -
Courtesy of AbbVie
Biosimilars are gaining ground. The IRA could push them further next year.
As commercial momentum builds, coverage incentives for the Medicare market are expected to favor biosimilars in 2025.
By Amy Baxter • May 13, 2024 -
Scott Olson via Getty Images
Novo sees Wegovy sales dip on lower price, tight supply
First quarter sales of the in-demand obesity drug were down slightly compared to the fourth quarter last year, as the company tries to meet demand.
By Jonathan Gardner • May 2, 2024 -
Mario Tama via Getty Images
Pfizer’s strong Vyndaqel sales draw attention to rare disease drug’s patent life
Sales of the transthyretin amyloidosis treatment widely beat Wall Street forecasts in the first quarter. The company aims to extend its patent exclusivity.
By Ned Pagliarulo • May 1, 2024
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