Marketing: Page 8


  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis faces safety doubts for fast-selling eye drug

    At a medical meeting, the company confirmed seven cases of a rare, but severe, side effect have been reported following treatment with its geographic atrophy drug Syfovre.

    By Updated July 31, 2023
  • An image of Apellis Pharmaceuticals' vision loss drug Syfovre
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    Courtesy of Apellis Pharmaceuticals
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    Apellis shares sink on reports of rare side effects with new vision loss drug

    An organization of retinal specialists flagged six cases of severe eye inflammation from commercial use of Syfovre. Apellis says the drug’s safety profile is consistent with testing.

    By July 17, 2023
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Courtesy of Roche
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    More convenient form of Roche MS drug succeeds in study

    The under-the-skin formulation of Ocrevus can be administered in 10 minutes, versus a longer period for the current intravenous version.

    By Kristin Jensen • July 13, 2023
  • Boxes of the diabetes drug Ozempic rest on a pharmacy counter.
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    Mario Tama via Getty Images
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    EMA expands probe of possible suicide risk to popular weight loss, diabetes drugs

    The European drug regulator says it now has 150 reports of possible cases involving self-injury and suicidal thoughts among people taking GLP-1 medicines like Ozempic.

    By Kristin Jensen • July 12, 2023
  • The European Union flag.
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    artJazz via Getty Images
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    Illumina hit by EU with maximum fine for Grail acquisition

    The European Commission called Illumina’s closing of the deal without its approval an “unprecedented” move that undermines its system for regulating the competitive landscape.

    By Susan Kelly • July 12, 2023
  • Contact solution sold by Bausch + Lomb sits on a store shelf.
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    Justin Sullivan via Getty Images
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    Bausch + Lomb bulks up OTC business with J&J deal

    The eye care company has become an active acquirer under new CEO Brent Saunders, buying an eye drop product line one week after purchasing several medicines from Novartis.

    By July 6, 2023
  • Workers gather inside BioMarin’s gene therapy manufacturing plant in Novato, California.
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    Courtesy of BioMarin Pharmaceutical
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    With FDA approval in hand, BioMarin lays out plan to sell $2.9M gene therapy

    The agency granted a long-awaited clearance last Thursday, but unexpected aspects of the hemophilia treatment’s label had some investors worried about its commercial prospects.

    By June 30, 2023
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx’s ALS drug gets pushback from European regulators

    An EMA committee expressed concern with the main study meant to show Amylyx’s drug is safe and effective. The company now plans to ask for a re-examination of its approval application.

    By June 23, 2023
  • former Illumina CEO Francis deSOuza
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    Kevin Dietsch via Getty Images
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    As Illumina’s deSouza departs, will Grail go next?

    The CEO’s resignation signals a change of direction, as anti-trust regulators order Illumina to divest the liquid biopsy unit.

    By Susan Kelly • June 12, 2023
  • The logo of German pharmaceuticals and chemicals giant Bayer stands over Bayer corporate offices on September 14, 2016 in Berlin, Germany.
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    Sean Gallup via Getty Images
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    Bayer launches precision health unit in latest digital health venture

    The pharma company said it will work with startups and other digital health companies as it builds out the consumer-focused business unit.

    By Emily Olsen • June 1, 2023
  • Two mature smiling doctors having discussion about patient diagnosis, holding digital tablet.
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    Ground Picture/Shutterstock.com

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    Sponsored by Veeva

    2023 Veeva trends in HCP omnichannel engagement report

    Boost campaign effectiveness by 23% by synchronizing sales and marketing.

    May 30, 2023
  • Rep. Comer sits in front of a poster outlining the cost differences between a drug dispensed at Cost Plus Drugs versus CVS.
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    Rebecca Pifer/BioPharma Dive
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    House lawmakers, PBM lobby spar over committee hearing

    At the latest congressional inquiry into pharmacy benefit managers, lawmakers argued the middlemen profit at the expense of patients and taxpayers.

    By Rebecca Pifer • May 25, 2023
  • The logo of Amylyx Pharmaceuticals is seen through an office window.
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    Permission granted by Amylyx Pharmaceuticals
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    Amylyx’s ALS drug again surpasses Wall Street expectations

    Revenue from the biotech’s ALS therapy Relyvrio totaled $71.4 million in the first quarter, well above analyst estimates and helping the company turn a profit only months into the drug’s launch.

    By May 11, 2023
  • Close up of a testing card that says 'control' and 'sample', with a thin red line next to each.
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    Scott Olson via Getty Images
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    Here’s what will change when the COVID public health emergency ends

    Vaccines, which have been crucial to curbing the virus’ spread, will remain free for the vast majority of people in the U.S., but over-the-counter tests will no longer be covered for most.

    By Shannon Muchmore • May 10, 2023
  • a photo illustration showing packages of Mifepristone tablets
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    Anna Moneymaker/Getty Images via Getty Images
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    Abortion providers in 3 states sue over mifepristone restrictions

    The lawsuit seeks to remove safety restrictions on mifepristone or, alternatively, prevent further altering of access to the drug.

    By Sydney Halleman • May 9, 2023
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    Jeenah Moon via Getty Images
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    Pfizer turns focus to new drugs as COVID vaccine revenue falls

    The drugmaker beat Wall Street’s first quarter forecasts despite a sales drop that puts pressure on it to succeed with upcoming market launches.

    By May 2, 2023
  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly plans dash to market for weight loss drug after trial win

    The drugmaker will use a priority review voucher in a bid to secure FDA approval of Mounjaro in obesity by late this year or early next.

    By April 27, 2023
  • Roche Pharmaceutical Group's office building in Shanghai, China
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    iStock via Getty Images
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    Roche’s new eye drug pressures Eylea with strong launch

    One year after its market debut, the company’s AMD drug Vabysmo is on track for blockbuster sales as Regeneron’s rival treatment faces new threats.

    By April 26, 2023
  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly sells emergency diabetes drug for $500M

    The divestment of Baqsimi to Amphastar could net Lilly more than $1 billion if sales goals are met.

    By April 24, 2023
  • People gather outside the U.S. Supreme Court in Washington, D.C. on Friday, April 21.
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    Michaela Wong/BioPharma Dive
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    Supreme Court maintains access to abortion pill, blocking restrictions on its use

    The stay suspends a Texas judge’s order that invalidated the FDA’s approval of mifepristone, keeping it available while a circuit court hears the case.

    By Updated April 22, 2023
  • A side-view of the Supreme Court building with a view of a raised flag pole
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    Anna Moneymaker/Getty Images via Getty Images
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    Supreme Court delays decision in battle over abortion pill

    An administrative stay of a Texas district court ruling will remain in place through Friday, pushing out a Supreme Court decision in the closely watched case over the drug mifepristone.

    By April 19, 2023
  • Close-up of a sign with office building and trees in background
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    Sarah Silbiger via Getty Images
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    FDA again knocks back Alvotech’s Humira biosimilar

    The agency rejected the partners’ copycat version of AbbVie’s blockbuster drug for a second time, citing problems spotted during the inspection of a manufacturing facility.

    By April 14, 2023
  • Novo boosts sales outlook on strong demand for obesity drug

    The Danish drugmaker nearly doubled the 2023 forecasts for Wegovy and Ozempic in the latest indicator of the sales potential of an emerging and competitive class of weight loss drugs. 

    By Kristin Jensen • April 13, 2023
  • Boxes of mifepristone, the first pill given in a medical abortion
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    Evelyn Hockstein / Reuters

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    Federal judge invalidates FDA approval of abortion pill

    The April 8 decision by a district court judge in Texas set off a high-profile chain of litigation that has now reached the Supreme Court, whose decision could carry ripple effects for drug regulation more broadly.

    By April 8, 2023
  • A man speaks in front of a microphone at a hearing.
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    Kevin Dietsch via Getty Images
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    FDA withdraws preterm birth drug’s approval, denying maker’s request for delay

    Commissioner Robert Califf and Chief Scientist Namandjé Bumpus determined there was “no justification” for keeping Covis Pharma’s controversial treatment Makena on the market.

    By April 6, 2023