Marketing: Page 6


  • Walgreens pharmacy
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    Justin Sullivan via Getty Images
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    Will Walgreens’ store closures disrupt its clinical trial aims?

    Despite plans to shutter 1,200 stores, the company’s chief clinical trials officer said the pharmacy giant remains committed to aiding drug research.

    By Meagan Parrish • Nov. 22, 2024
  • A wall showing a Merck & Co. logo in Kenilworth, New Jersey
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    Courtesy of Merck & Co.
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    Under-the-skin Keytruda comparable to infused version in Phase 3 study, Merck says

    Merck plans to discuss the data with regulators as it lags rivals Roche and Bristol Myers in bringing forward a subcutaneous form of its cancer drug.

    By Nov. 19, 2024
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Eli Lilly follows J&J in suing Biden administration over 340B rebates

    Major drugmakers are filing lawsuits against the HHS and HRSA to resuscitate plans to issue hospitals rebates instead of giving them upfront discounts on 340B drugs.

    By Rebecca Pifer Parduhn • Nov. 18, 2024
  • A vial of Eisai and Biogen's Alzheimer's disease drug Leqembi
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    Courtesy of Eisai
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    New Alzheimer's drugs

    Eisai wins over European regulators on Alzheimer’s drug Leqembi

    The EMA sided against the drug this summer. But an appeal from Eisai appears to have worked, teeing Leqembi up for authorization in a major market.

    By Nov. 14, 2024
  • Texas two-step bankrupticy, LTL Management
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    Mario Tama via Getty Images
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    J&J sues US government for halting 340B rebate plan

    The pharma is trying to win court backing to pay hospitals rebates for two drugs in the 340B drug discount program, instead of offering upfront discounts.

    By Rebecca Pifer Parduhn • Nov. 13, 2024
  • Cigna's logo is seen on a door.
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    Julia Rendleman via Getty Images
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    Cigna confirms it is not pursuing Humana acquisition

    The formal denial comes after Cigna CEO David Cordani tried to push back on persistent speculation of a Humana merger earlier this fall.

    By Rebecca Pifer Parduhn • Nov. 11, 2024
  • Scientists working in a lab.
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    Permission granted by SmartLabs
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    Sponsored by SmartLabs

    Thinking inside the box: How SmartLabs is driving new collaborations to support the life science industry in global innovation hubs

    Seamlessly scale and adapt to match the rapid pace and complexity of modern science.

    Nov. 11, 2024
  • Pfizer's logo cast in metal.
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    Jeenah Moon via Getty Images
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    Pfizer’s RSV vaccine cleared by FDA for use in some younger adults

    Approval of Pfizer's Abrysvo in certain adults aged 18 to 59 years old will expand the number of people eligible for vaccination with the shot.

    By Oct. 23, 2024
  • An Amgen logo is displayed on a building in Cambridge, Massachusetts, on Sept. 5, 2024.
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    Jacob Bell/BioPharma Dive
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    Amgen plans launch of Eylea biosimilar after court ruling

    With “nerves of steel,” Amgen is getting ready to sell a copycat of Regeneron’s top-selling eye drug Eylea, even as litigation continues.

    By Kristin Jensen • Oct. 23, 2024
  • A pill of Rybelsus, a Novo Nordisk medicine containing semaglutide, is held by a gloved hand.
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    Courtesy of Novo Nordisk
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    Oral version of Novo diabetes drug protects heart health in large study

    The medicine, which Novo sells as Rybelsus, cut the risk of cardiovascular complications by 14% when added to standard therapies in people with diabetes and heart disease.

    By Oct. 21, 2024
  • Drug injection pens and vials are arranged on a wooden table.
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    Getty Images
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    FDA’s GLP-1 decision kicks off ‘unprecedented’ tussle over shortage

    After initially declaring the shortage of Eli Lilly’s diabetes and weight loss drugs over, the FDA has re-opened the door for GLP-1 compounders.

    By Amy Baxter • Oct. 21, 2024
  • A sign showing Gilead's logo
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    Getty Images
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    Gilead withdraws Trodelvy in bladder cancer

    The antibody drug conjugate didn’t help patients live longer in a confirmatory trial, prompting a review of its conditional approval in that indication.

    By Oct. 18, 2024
  • A view from below of the CVS sign on the center of a building, with a vertical blue HealthHub sign to its right.
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    Mario Tama via Getty Images
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    CVS replaces CEO Karen Lynch with Caremark head

    The financially struggling healthcare giant also pulled its earnings guidance, citing increased medical cost pressures in its health benefits unit.

    By Emily Olsen • Oct. 18, 2024
  • Texas two-step bankrupticy, LTL Management
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    Mario Tama via Getty Images
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    Tremfya, Carvykti sales grow as J&J prepares for Stelara patent loss

    Biosimilar competition is expected in early January for the company’s second highest-selling drug, putting greater focus on newer products' market trajectory.

    By Oct. 15, 2024
  • Food And Drug Administration Headquarters In Maryland
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    Sarah Silbiger via Getty Images
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    FDA, facing pressure, to review position on Zepbound, Mounjaro shortage

    The agency agreed in court to allow compounding companies to continue producing copycat versions of Lilly’s fast-selling medicines while it reevaluates its recent decision to declare the drugs back in supply.

    By Oct. 14, 2024
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    ViiV Healthcare
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    GSK’s ViiV to expand supply of HIV drug in Africa

    The company is committing to make at least 2 million doses of its long-acting PrEP therapy available in low- and middle-income countries next year and in 2026.

    By Oct. 7, 2024
  • A logo of Gilead Sciences
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    Permission granted by Gilead Sciences
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    Gilead agrees to license new HIV drug in low-income countries

    The company will permit six generic drugmakers to make and sell lenacapavir in 120 countries that have high incidence of the disease but limited resources.

    By Oct. 2, 2024
  • Colorful medical pills cover Benjamin Franklin's face on one hundred american dollar bill.
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    Getty Images
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    Blue Shield of California sidesteps PBMs with new Humira biosimilar deal

    It’s the first time, according to the insurer, that this type of model has been used to bring a Humira biosimilar to market, and it yields a much lower cost than both the brand-name version of the drug and biologic copycats.

    By Rebecca Pifer Parduhn • Oct. 2, 2024
  • Roche Pharmaceutical Group's office building in Shanghai, China
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    iStock via Getty Images
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    How Roche plans to fill a projected $8B sales gap

    Biosimilar competition to aging blockbusters will erode a large chunk of the pharma giant’s top line over the next few years.

    By Amy Baxter • Oct. 2, 2024
  • Shot of CVS Pharmacy logo
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    Mario Tama via Getty Images
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    CVS to lay off 2,900 employees amid reports of strategic review

    As CVS pursues a massive cost-cutting plan — and reportedly considers a potential breakup of its businesses — the healthcare behemoth has decided to cut 1% of its workforce.

    By Rebecca Pifer Parduhn • Oct. 1, 2024
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    Mario Tama via Getty Images
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    J&J drops 340B rebate plan after government pressure

    Threatened with sanctions and loss of its agreement with Medicare and Medicaid, J&J is rolling back a plan to give hospitals after-the-fact rebates for 340B drugs.

    By Rebecca Pifer Parduhn • Oct. 1, 2024
  • Collage of three people
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    Permission granted by Almac Clinical Services
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    Sponsored by Almac Clinical Services

    Key factors shaping the future of clinical services organizations in the APAC market

    Clinical services organizations can help pharma with global drug development and clinical trial challenges.

    Sept. 30, 2024
  • Ferguson and Holyoak join FTC
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    Getty Images
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    Express Scripts sues FTC over report critical of PBM business practices

    The pharmacy benefit manager said its lawsuit is necessary to protect against misinformation, while the FTC promised to defend its research.

    By Rebecca Pifer Parduhn • Sept. 17, 2024
  • Two prescription drug cartons stand side by side on a counter, each bearing the word Wegovy.
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    Scott Olson via Getty Images
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    New research could ease concerns over suicide risk of obesity drugs

    While results from two after-the-fact analyses were “reassuring,” outside experts urged “continued vigilance” to ensure GLP-1 drugs don’t worsen problems in people with preexisting mental health conditions.

    By Sept. 3, 2024
  • A person wearing safety goggles holds a pipette of fluid.
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    Courtesy of Grail
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    Illumina avoids fine for Grail purchase in European court victory

    The sequencing firm will avoid a penalty of 432 million euros after a court ruled the European Commission did not have jurisdiction to challenge the company’s Grail acquisition.

    By Susan Kelly • Sept. 3, 2024