Marketing: Page 74
-
Lilly's unconventional launch for Trulicity's consumer campaign
After Trulicity was approved for treatment of type 2 diabetes, Lilly took the uncommon step of going to payers first.
By Nicole Gray • Oct. 20, 2015 -
Bristol-Myers, Novartis score big in major blood cancer drug cost-benefit analysis
The National Comprehensive Cancer Network (NCCN) has completed an "Evidence Block" for multiple myeloma and chronic myelogenous leukemia (CML)—the first in a series of such analyses for cancer medications.
By Nicole Gray • Oct. 19, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Pfizer chief Read: Lackluster insurance driving pharma's pricing woes
As Ian Read sees it, either insurers pay for a drug, the cost is passed on to companies and consumers, or patients don't get the drug at all.
By Nicole Gray • Oct. 16, 2015 -
Deep Dive
Breast Cancer Awareness Month: A look at recent innovations in breast cancer
This month marks the 30th year of Breast Cancer Awareness Month (BCAM). In recognition of the milestone, here is a brief look at recent innovations in diagnosis, surgery, and medical treatment for the disease.
By Nicole Gray • Oct. 16, 2015 -
J&J bullish that its own SGLT2 diabetes med will show Jardiance-like CV benefit
Now that Jardiance (empagliflozin) from Lilly/Boehringer Ingelheim has been clinically proven to reduce cardiovascular (CV) events and related deaths, Johnson & Johnson expects the same for Invokana (canagliflozin).
By Nicole Gray • Oct. 15, 2015 -
September DTC TV ad spending for pharma hits $231 million
AbbVie, Merck, and Johnson & Johnson led DTC TV spending last month, promoting Humira (adalimumab), Belsomra (suvorexant) ,and Invokana (cangliflozin), respectively.
By Nicole Gray • Oct. 15, 2015 -
Deep Dive
Diabetes therapeutics: A hotbed of innovation and reservoir of pharma progress
The recent CV data on Jardiance is the latest breakthrough in diabetes therapeutics. We spoke with Boehringer Ingelheim's Dr. Thomas Seck; a treating physician; and a marketing specialist about what comes next.
By Nicole Gray • Oct. 14, 2015 -
Big pharmas to meet police chief who published CEOs' numbers over opioid crisis
As co-founder of the Police Assisted Addiction Recovery Initiative (PAARI), Leonard Campanello, the police chief in Gloucester, MA, has pushed pharma companies to help address the opioid epidemic.
By Nicole Gray • Oct. 13, 2015 -
Reuters: Prices for top drugs in US 3 times higher than in UK
The main difference between the U.S. and the rest of the world is a relative lack of government intervention in pricing in the U.S.
By Nicole Gray • Oct. 13, 2015 -
Controversy erupts over pediatric OxyContin guidance
Critics say the FDA's decision to expand the painkiller's use to children as young as 11 could fuel an addiction crisis.
By Nicole Gray • Oct. 13, 2015 -
Could 'pay-for-performance' be coming to a prescription drug near you?
Payers are starting to look for guarantees that high-cost medications work in real-world settings.
By Nicole Gray • Oct. 9, 2015 -
Allergan, Valeant rethink 'acquire-and-hike' pricing strategy amid Shkreli-driven anger
Since Hillary Clinton took to Twitter with her outrage over Turing's Daraprim price hike, the Nasdaq Biotech Index has lost $130 billion in value.
By Nicole Gray • Oct. 9, 2015 -
Deep Dive
An innovation challenge: Using pharma R&D as a tool for social change
We spoke with Dr. Seth Lederman, CEO of Tonix Pharmaceuticals, about how a new way of understanding certain diseases could not only treat symptoms, but quell stigma and help many patients sleep better.
By Nicole Gray • Oct. 8, 2015 -
Express Scripts to cover both Sanofi/Regeneron's & Amgen's PCSK9 meds
The pharmacy benefits giant won't be pulling a Viekira Pak-over-Sovaldi move on the pricey new cholesterol therapies. But its cost and savings projections for the drugs are raising some eyebrows.
By Sy Mukherjee • Oct. 7, 2015 -
The bubble burst cometh? Biotech stocks down 21% since July
Both Greatbatch and Illumina lowered their sales forecasts for the year, sending shares into freefall. And that's adding to a toxic onslaught of negative media attention on biopharma's pricing practices.
By Nicole Gray • Oct. 6, 2015 -
Almost half of UK doctors have negative view of pharma industry
According to a survey conducted by Binley's, a healthcare analysis firm, U.K.-based physicians feel that pharma is too focused on sales and marketing.
By Nicole Gray • Oct. 5, 2015 -
TPP trade talks stuck in the mud over US drug exclusivity demands
Members of the 12 Trans-Pacific Partnership (TPP) countries are currently meeting in Atlanta.
By Nicole Gray • Oct. 2, 2015 -
Teva exec: Pharma needs to face its pricing demons head-on
But does the company follow that very advice?
By Nicole Gray • Oct. 1, 2015 -
Deep Dive
10 top trends driving the biopharma industry today
From pricing controversies to the continued deluge of M&As, to put-up-or-shut-up moments for hotly anticipated drug candidates, here are 10 of the most important industry trends that biopharma professionals need to understand.
By Sy Mukherjee • Oct. 1, 2015 -
Allergan riding high with 10% increase in branded product revenues
The firm is projecting more than $8 billion in revenues for the second half of the year.
By Nicole Gray • Sept. 29, 2015 -
Novartis backs graphic novel featuring a teen with a rare disease—and his dog
Scott, who has tuberous sclerosis complex (TSC), is an awareness-raising hero in this DC Comics publication.
By Nicole Gray • Sept. 29, 2015 -
Lilly settles Sanofi dispute, plans 2016 launch for biosim Lantus
Eli Lilly will launch Basaglar, a biosimilar version of Sanofi's Lantus SoloSTAR, in December 2016.
By Nicole Gray • Sept. 29, 2015 -
House Dems demand Valeant CEO testify on price hikes with Shkreli, stock plunges
Democrats on the House Oversight Committee want Chairman Rep. Jason Chaffetz (R-UT) to issue a subpoena to Valeant demanding documents related to February price increases for Isuprel and Nitropress. And they want CEO Michael Pearson to testify alongside biopharma's current PR nightmare: Martin Shkreli.
By Nicole Gray • Sept. 29, 2015 -
Top US cardiologists push to limit PCSK9 drug patient pool
During a panel at the Harvard T.H. Chan School of Public Health, physicans' views synced with those of some health insurers.
By Nicole Gray • Sept. 24, 2015 -
Are the EU's steep biosim discounts the ghost of US biosimilars' future?
The first approved U.S. biosimilar only comes with a 15% discount. The rate cuts are far more dramatic in Europe.
By Nicole Gray • Sept. 24, 2015