Marketing: Page 75
-
How Japan is trying to beef up its pharmaceutical industry
One proposed tactic is raising government-set drug prices to spur more innovation in R&D.
By Nicole Gray • Aug. 26, 2015 -
Why Gilead's hep C scripts are slowing down in Q3
The trend may foretell lower Q3 hep C sales, according to some analysts.
By Nicole Gray • Aug. 25, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Excitement over Jardiance may come at Merck's expense
A recent study suggested that Lilly/BI's Jardiance could be the first diabetes med to cut CVD risk.
By Nicole Gray • Aug. 24, 2015 -
New tool aims to simplify cancer treatment cost/benefit analysis
The National Comprehensive Cancer Network (NCCN), an alliance of 26 cancer centers, will launch the "NCCN Scale" in mid-October.
By Nicole Gray • Aug. 24, 2015 -
Deep Dive
How Addyi will change the way we talk about sex—and what it means for marketers
We tapped into a team of experts—including a physician, a clinical sexologist, and a pharmaceutical marketing exec—to get their insights on the controversial female libido med.
By Nicole Gray • Aug. 21, 2015 -
UPDATE: Sprout plots hiring binge after controversial female libido drug approval
Addyi has finally won a controversial FDA approval, and the drug's maker is already plotting big hiring plans. The drug's label comes with some strong warnings, and Sprout's marketing tactics are sure to be scrutinized.
By Nicole Gray , Sy Mukherjee • Aug. 18, 2015 -
FDA chastizes Duchesnay, Kim Kardashian over drug promo posts
The reality star and model has been promoting a morning sickness drug during her pregnancy. But regulators say her social media posts don't disclose all the relevant details.
By Sy Mukherjee • Aug. 12, 2015 -
The challenges of China for Western drug makers
Western pharmas are seeing growth taper off in the region.
By Nicole Gray • Aug. 10, 2015 -
CVS to adopt 'wait and see' approach on PCSK9 cholesterol meds
"It's smart to wait and see what the competitor medication looks like in terms of what the FDA label is," said CVS' chief medical officer in an interview with Reuters.
By Sy Mukherjee • Aug. 10, 2015 -
Deep Dive
Novo's chief medical officer dishes on innovation in diabetes drug development
We spoke with Dr. Todd Hobbs about the challenges and promises of facing down an epidemic like diabetes.
By Nicole Gray • Aug. 7, 2015 -
Bevy of factors to lift pharma sales to $1.3 trillion by 2018: Thomson Reuters
The growth drivers? New product launches, more successful clinical trials, more efficient R&D, and burgeoning international sales.
By Nicole Gray • Aug. 5, 2015 -
Merck's hep C positioning strategy: Target toughest-to-treat patients
The company thinks there's enough money to go around in the hep C market that it can rake in cash alongside big-name competitors like Gilead.
By Nicole Gray • Aug. 4, 2015 -
Amgen raises full-year outlook on strong Q2 earnings
Amgen's second quarter earnings were up 6.9% versus last year because of stronger-than-anticipated growth and lower operating expenses.
By Nicole Gray • July 31, 2015 -
Kaiser CEO pens powerful op-ed on drug costs, calls for new pricing model
Bernard J. Tyson, chairman and chief executive of Kaiser, pointed out that most parts of the healthcare industry are doing "better for less"—and that it's time for biopharma to follow suit.
By Nicole Gray • July 31, 2015 -
Largest US benefits manager warns PCSK9 meds will 'wreak havoc' on payers
Express Scripts isn't mincing words about the price of new cholesterol meds like Sanofi/Regeneron's Praluent.
By Nicole Gray • July 30, 2015 -
Deep Dive
World Hepatitis Day: The transformation and enduring struggles of HCV treatment
After many years at the forefront of hepatitis C advocacy, Alan Franciscus, founder and executive director of the Hepatitis C Support Project, discusses the ups and downs of the evolving HCV treatment landscape.
By Nicole Gray • July 27, 2015 -
AbbVie reports disappointing Q2 sales, better-than-expected profits
It appears that biosimilars have yet to take a big chunk out of Humira sales.
By Nicole Gray • July 27, 2015 -
BMS and Exelixis make headway against Novartis in kidney cancer
But the Swiss pharma giant is still defending its cancer med Afinitor.
By Nicole Gray • July 23, 2015 -
The FDA wants to figure out DTC ad claims' effect on consumers
The FDA wants to know whether or not DTC drug ads actually change viewers' perceptions about medications.
By Nicole Gray • July 23, 2015 -
Tekmira to become Arbutus, shift focus to hep B
After Tekmira's merger with OnCore in March, the combined entity now boasts that largest hepatitis B (HBV) pipeline in the industry.
By Nicole Gray • July 21, 2015 -
WHO prequalifies Novartis' Coartem for malaria
The newest formulation of Coartem is the first and only high strength ACT antimalarial treatment available for large-scale public use.
By Nicole Gray • July 20, 2015 -
Deep Dive
Innovation vs. access: The big drug battle in Trans-Pacific Partnership negotiations
The generics industry worries over the intellectual property provisions of the complex trade agreement.
By Nicole Gray • July 17, 2015 -
ASCO scorecard upgrades rating for Lilly's Alimta
Alimta (pemetrexed) fell short on an initial scorecard, but its score improved when ratings were focused on a more specific form of lung cancer.
By Nicole Gray • July 16, 2015 -
Allergan faces lost sales as Namenda generics hit market
The drug giant is anticipating a $200 million loss in forecasted sales.
By Nicole Gray • July 16, 2015 -
NHS Scotland approves funding for five new drugs
Patients in Scotland now have access to newly covered drugs for thyroid cancer, pulmonary arterial hypertension, Crohn's disaease and other conditions -- but Lyparza, used to treat ovarian cancer, was rejected for funding.
By Nicole Gray • July 15, 2015