Marketing: Page 75
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Lilly settles Sanofi dispute, plans 2016 launch for biosim Lantus
Eli Lilly will launch Basaglar, a biosimilar version of Sanofi's Lantus SoloSTAR, in December 2016.
By Nicole Gray • Sept. 29, 2015 -
House Dems demand Valeant CEO testify on price hikes with Shkreli, stock plunges
Democrats on the House Oversight Committee want Chairman Rep. Jason Chaffetz (R-UT) to issue a subpoena to Valeant demanding documents related to February price increases for Isuprel and Nitropress. And they want CEO Michael Pearson to testify alongside biopharma's current PR nightmare: Martin Shkreli.
By Nicole Gray • Sept. 29, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Top US cardiologists push to limit PCSK9 drug patient pool
During a panel at the Harvard T.H. Chan School of Public Health, physicans' views synced with those of some health insurers.
By Nicole Gray • Sept. 24, 2015 -
Are the EU's steep biosim discounts the ghost of US biosimilars' future?
The first approved U.S. biosimilar only comes with a 15% discount. The rate cuts are far more dramatic in Europe.
By Nicole Gray • Sept. 24, 2015 -
Deep Dive
Has the era of the super successful pharma sales rep really come to an end?
We spoke with James Crowley, author of the Accenture report “The Rebirth of the Pharmaceutical Sales Force,” to gain insights into why some pharma sales reps are actually doing better than ever.
By Nicole Gray • Sept. 23, 2015 -
Deep Dive
Is Martin Shkreli biopharma's unwitting whistleblower?
The outspoken Turing Pharma CEO's tactics haven't won him much love. But exorbitant price hikes aren't exactly rare in the contemporary life sciences sector—and now, those practices are in the public limelight.
By Sy Mukherjee • Sept. 23, 2015 -
A 'reverse Turing?' Nonprofit reacquires TB drug, rolls back massive price hike
The cost of a 30-day supply of the drug initially increased from $500 to $10,800.
By Nicole Gray • Sept. 23, 2015 -
Study: Cancer drugs in US cost up to 6,000% of production cost
Patients in the U.S. pay more than twice as much for tyrosine kinase inhibitors (TKIs), used to treat cancer, than their European counterparts.
By Nicole Gray • Sept. 23, 2015 -
UPDATE: Shkreli backtracks on 5,000% price hike after outrage, doesn't specify new cost
Hedge fund manager-turned-pharma chief Martin Shkreli said the move was justified and necessary to fund R&D. Now, after outrage on social media and from politicians, he says Turing will bring the price down.
By Nicole Gray • Sept. 22, 2015 -
Clinton calls out Turing & Shkreli on wild price hike, releases pharma cost cap plan
When the Democratic presidential front-runner tweeted her plans to release a drug price-control plan on Monday, the Nasdaq Biotech Index dropped nearly 5%.
By Nicole Gray • Sept. 22, 2015 -
Report: Glaxo withheld critical data on antidepressant Seroxat
The British Medical Journal has criticized the pharma giant for withholding clinical trial data showing that Seroxat (paroxetine) is neither safe nor effective in adolescents.
By Nicole Gray • Sept. 17, 2015 -
Deep Dive
An update on first-ever US biosim Zarxio 2 weeks after its debut
We spoke with the senior director of biosimilars research at Decision Resources Group to get her assessment of the historic (by U.S. standards) Neupogen biosim—and to ask why it's not as discounted as some had expected.
By Nicole Gray • Sept. 17, 2015 -
Deep Dive
Reputation matters: Why the rift between pharma and patients is ballooning
"The level of antagonism toward pharma in the U.S. is a surprise, especially considering how deep it goes." - Dr. Alex Wyke, CEO and founder of PatientView
By Nicole Gray • Sept. 15, 2015 -
ICER: Novartis' expected heart failure mega-blockbuster overpriced just 17%
That's a far cry from the massive slashes the group recently recommended for pricey new PCSK9 meds. And a 17% reduction could easily be achieved via discounts to payers.
By Sy Mukherjee • Sept. 15, 2015 -
Federal task force narrows aspirin use guidelines, suggests cancer benefit
According to new guidelines, low-dose aspirin use in the target group can help prevent heart attacks and stroke, while also reducing colon cancer risk.
By Nicole Gray • Sept. 15, 2015 -
A tale of two painkillers: Collegium gets FDA panel rec that eludes Purdue
Concerns over dosing compliance led the panel to overwhelmingly reject Purdue's pain pill despite abuse-deterring properties.
By Nicole Gray • Sept. 14, 2015 -
2 new studies show Gilead's Truvada extremely effective for HIV prevention
According to data used by Gilead to obtain the drug's indication, PrEP prevents HIV infection in 92% of at-risk individuals who take it. Now there is new data confirming those findings.
By Nicole Gray • Sept. 14, 2015 -
Express Scripts CEO Paz to retire next May, leaving legacy of price pushbacks
Drug prices only rose 0.7% in Q2 2015, compared with 4.4% in Q2 2014—in large part due to a push for lower drug prices by Express Scripts, CVS, and other payers.
By Nicole Gray • Sept. 11, 2015 -
Pfizer loses major Lyrica patent case in UK, leaving door for generics wide open
Allergan's and Mylan's Lyrica generics will continue to be sold unabated in the U.K. market.
By Nicole Gray • Sept. 11, 2015 -
Africa's largest generic drug maker is on the hunt for acquisitions
Aspen Pharmacare's sales have ballooned 22% in the first half of 2015.
By Nicole Gray • Sept. 10, 2015 -
ICER report says $14,000 PCSK9 meds should actually cost 70% less
That's according to a cost-benefit analysis from the organization. Could the report influence payers' negotiating tactics?
By Nicole Gray • Sept. 10, 2015 -
PayPal co-founder Peter Thiel pours $200M into cancer stem cell biotech
Stemcentrx, a biotech company focused on combatting cancer by vanquishing "bad" stem cells, has drawn major Silicon Valley investor interest. But can it follow up the hype with results?
By Nicole Gray • Sept. 9, 2015 -
Roche CEO slams 'stupid,' 'arbitrary' UK decision to cut 17 cancer meds' funding
"It's stupid from a cost point of view," said Roche CEO Severin Schwan of the decision. "How the hell can you ignore all these [drugs'] benefits?"
By Nicole Gray • Sept. 9, 2015 -
More than half of doctors have 'no access' policies for reps
According to an AccessMonitor report from ZS Associates, 53% of physicians' practices implemented tight restrictions on pharmaceutical sales reps.
By Nicole Gray • Sept. 4, 2015 -
Moody's upgrades financial outlook for biopharma industry
The ratings firm shifted the sector from "stable" to "positive" based on success of new products.
By Nicole Gray • Sept. 4, 2015