Marketing: Page 75
-
Deep Dive
Innovation vs. access: The big drug battle in Trans-Pacific Partnership negotiations
The generics industry worries over the intellectual property provisions of the complex trade agreement.
By Nicole Gray • July 17, 2015 -
ASCO scorecard upgrades rating for Lilly's Alimta
Alimta (pemetrexed) fell short on an initial scorecard, but its score improved when ratings were focused on a more specific form of lung cancer.
By Nicole Gray • July 16, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Allergan faces lost sales as Namenda generics hit market
The drug giant is anticipating a $200 million loss in forecasted sales.
By Nicole Gray • July 16, 2015 -
NHS Scotland approves funding for five new drugs
Patients in Scotland now have access to newly covered drugs for thyroid cancer, pulmonary arterial hypertension, Crohn's disaease and other conditions -- but Lyparza, used to treat ovarian cancer, was rejected for funding.
By Nicole Gray • July 15, 2015 -
Study: Off-label use of antipsychotics growing in teens/young adults
A study published in JAMA Psychiatry reveals that 4.63 million antipsychotic prescriptions for written for teens and young adults in 2010.
By Nicole Gray • July 12, 2015 -
What Glaxo's strategy guru thinks the future holds for HIV markets
David Redfern said that eventually the only improvement left to make in treating HIV will be finding a permanent cure.
By Nicole Gray • July 10, 2015 -
Senior congressman joins chorus calling for heroin antidote price cut
Representative Elijah Cummings wrote to Governor Larry Hogan (R) to request that he cut a deal with Amphastar, which manufactures naloxone.
By Nicole Gray • July 9, 2015 -
Pharma's newest adversaries on CME funding are... Hotel workers?
A 270,000-person strong hotel worker's union is fighting to end what it calls "out-of-control" CME payments by the pharma industry.
By Nicole Gray • July 7, 2015 -
Pharma flings accusations, dire predictions in wake of Greek financial crisis
Some say that a 'Grexit' would severely impact access to medications and their prices, while others are accusing pharma of twisting a crisis to shield its bottom line.
By Nicole Gray • July 7, 2015 -
Big deal for biosims? Major French hospital group opts for Hospira's Remicade copy
Assistance Publique-Hôspitaux de Paris (AP-HP) is buying an infliximab biosimilar from the firm, which was acquired by Pfizer earlier this year, to treat its patients.
By Nicole Gray • July 6, 2015 -
Drug makers warn EU over troubled Greece: Medicine supply 'may be in jeopardy'
The industry is warning that the Greek drug-supply chain may be severely disrupted if Greece leaves the Euro zone.
By Nicole Gray • July 2, 2015 -
New study: Glaxo flu vax linked to increased narcolepsy risk
That's according to a study by Stanford researchers.
By Nicole Gray • July 2, 2015 -
Novo to halt Tresiba sales in Germany over pricing conflict
It's particularly striking given the size of the German market.
By Nicole Gray • July 2, 2015 -
Deep Dive
'Innovation' is everywhere in biopharma—but what does that actually mean?
Innovation has many definitions. But it can’t exist without collaborative partnerships.
By Nicole Gray • July 2, 2015 -
Sanofi/MannKind might be facing a major flop with Afrezza inhaled insulin
Executives from the companies have been urging patience and promising better results down the line. But so far, the numbers are pretty bleak.
By Nicole Gray • July 1, 2015 -
How Novartis' CEO wants to tackle an ever-aging world
Joe Jimenez spoke to McKinsey about his company's focus on serving the needs of an aging population.
By Nicole Gray • June 26, 2015 -
Bristol-Myers calls it quits on any new virology R&D programs
But the company's ongoing programs in virology will remain in place.
By Nicole Gray • June 26, 2015 -
Report: It pays big to focus on diabetes drugs
According to a report from GlobalData, the diabetes medications market grew 5.1% in 2014.
By Nicole Gray • June 25, 2015 -
The early winners and losers in ASCO's highly anticipated cancer drug scorecard
ASCO's drug scorecard is designed to simplify therapeutic decision-making by comparing survival data for different regimens with costs and side effects.
By Nicole Gray • June 24, 2015 -
Pay attention: Adults now main ADHD treatment target
That's according to the CEO of Shire. And he would know.
By Nicole Gray • June 23, 2015 -
More than 1,000 online drug sites under FDA scrutiny
FDA inspectors, along with other authorities, seized illegal drugs and medical devices received through post offices in Chicago, Miami, and New York.
By Nicole Gray • June 19, 2015 -
Report: Global Rx drug sales to reach nearly $1 trillion by 2020
Assuming an annual compounded growth rate of 4.8% over the next five years, sales are expected to hit $987 billion in five years.
By Nicole Gray • June 18, 2015 -
Biotech is booming—but is big pharma waning?
Between 2007 and 2013, biotech employment grew by 5%. But employment in pharma fell by about the same amount.
By Nicole Gray • June 16, 2015 -
How did Axovant raise $315M with one asset and no clinical data?
Avoxant went public based on the potential of a discarded Glaxo Alzheimer's drug—and little else. Is this the penultimate proof of a biotech bubble?
By Nicole Gray • June 15, 2015 -
LA county to finally distribute preventive Truvada
According to clinical data, preventive Truvada (tenofovir/emtricitabane), which is manufactured by Gilead, can reduce the risk of HIV infection by as much as 92% in at-risk men.
By Nicole Gray • June 12, 2015