Marketing: Page 73
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Study: Cancer drugs in US cost up to 6,000% of production cost
Patients in the U.S. pay more than twice as much for tyrosine kinase inhibitors (TKIs), used to treat cancer, than their European counterparts.
By Nicole Gray • Sept. 23, 2015 -
UPDATE: Shkreli backtracks on 5,000% price hike after outrage, doesn't specify new cost
Hedge fund manager-turned-pharma chief Martin Shkreli said the move was justified and necessary to fund R&D. Now, after outrage on social media and from politicians, he says Turing will bring the price down.
By Nicole Gray • Sept. 22, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Clinton calls out Turing & Shkreli on wild price hike, releases pharma cost cap plan
When the Democratic presidential front-runner tweeted her plans to release a drug price-control plan on Monday, the Nasdaq Biotech Index dropped nearly 5%.
By Nicole Gray • Sept. 22, 2015 -
Report: Glaxo withheld critical data on antidepressant Seroxat
The British Medical Journal has criticized the pharma giant for withholding clinical trial data showing that Seroxat (paroxetine) is neither safe nor effective in adolescents.
By Nicole Gray • Sept. 17, 2015 -
Deep Dive
An update on first-ever US biosim Zarxio 2 weeks after its debut
We spoke with the senior director of biosimilars research at Decision Resources Group to get her assessment of the historic (by U.S. standards) Neupogen biosim—and to ask why it's not as discounted as some had expected.
By Nicole Gray • Sept. 17, 2015 -
Deep Dive
Reputation matters: Why the rift between pharma and patients is ballooning
"The level of antagonism toward pharma in the U.S. is a surprise, especially considering how deep it goes." - Dr. Alex Wyke, CEO and founder of PatientView
By Nicole Gray • Sept. 15, 2015 -
ICER: Novartis' expected heart failure mega-blockbuster overpriced just 17%
That's a far cry from the massive slashes the group recently recommended for pricey new PCSK9 meds. And a 17% reduction could easily be achieved via discounts to payers.
By Sy Mukherjee • Sept. 15, 2015 -
Federal task force narrows aspirin use guidelines, suggests cancer benefit
According to new guidelines, low-dose aspirin use in the target group can help prevent heart attacks and stroke, while also reducing colon cancer risk.
By Nicole Gray • Sept. 15, 2015 -
A tale of two painkillers: Collegium gets FDA panel rec that eludes Purdue
Concerns over dosing compliance led the panel to overwhelmingly reject Purdue's pain pill despite abuse-deterring properties.
By Nicole Gray • Sept. 14, 2015 -
2 new studies show Gilead's Truvada extremely effective for HIV prevention
According to data used by Gilead to obtain the drug's indication, PrEP prevents HIV infection in 92% of at-risk individuals who take it. Now there is new data confirming those findings.
By Nicole Gray • Sept. 14, 2015 -
Express Scripts CEO Paz to retire next May, leaving legacy of price pushbacks
Drug prices only rose 0.7% in Q2 2015, compared with 4.4% in Q2 2014—in large part due to a push for lower drug prices by Express Scripts, CVS, and other payers.
By Nicole Gray • Sept. 11, 2015 -
Pfizer loses major Lyrica patent case in UK, leaving door for generics wide open
Allergan's and Mylan's Lyrica generics will continue to be sold unabated in the U.K. market.
By Nicole Gray • Sept. 11, 2015 -
Africa's largest generic drug maker is on the hunt for acquisitions
Aspen Pharmacare's sales have ballooned 22% in the first half of 2015.
By Nicole Gray • Sept. 10, 2015 -
ICER report says $14,000 PCSK9 meds should actually cost 70% less
That's according to a cost-benefit analysis from the organization. Could the report influence payers' negotiating tactics?
By Nicole Gray • Sept. 10, 2015 -
PayPal co-founder Peter Thiel pours $200M into cancer stem cell biotech
Stemcentrx, a biotech company focused on combatting cancer by vanquishing "bad" stem cells, has drawn major Silicon Valley investor interest. But can it follow up the hype with results?
By Nicole Gray • Sept. 9, 2015 -
Roche CEO slams 'stupid,' 'arbitrary' UK decision to cut 17 cancer meds' funding
"It's stupid from a cost point of view," said Roche CEO Severin Schwan of the decision. "How the hell can you ignore all these [drugs'] benefits?"
By Nicole Gray • Sept. 9, 2015 -
More than half of doctors have 'no access' policies for reps
According to an AccessMonitor report from ZS Associates, 53% of physicians' practices implemented tight restrictions on pharmaceutical sales reps.
By Nicole Gray • Sept. 4, 2015 -
Moody's upgrades financial outlook for biopharma industry
The ratings firm shifted the sector from "stable" to "positive" based on success of new products.
By Nicole Gray • Sept. 4, 2015 -
The key facts to know about the FDA's new 340B drug discount guidance
The Health Resources and Services Administration (HRSA) has released updated proposed guidance outlining six criteria a patient must meet to receive discounted drugs.
By Nicole Gray • Sept. 3, 2015 -
Amgen launching PCSK9 med Repatha in Europe at steep discount to US price
It will cost anywhere from 38% less to more than 50% less than the topline U.S. market price.
By Nicole Gray • Sept. 2, 2015 -
Pharma takes major offense to French law promoting off-label Avastin use
France allows off-label use of Roche's Avastin (bevacizumab) for age-related macular degeneration (AMD), and the industry doesn't like it.
By Nicole Gray • Sept. 2, 2015 -
2 major insurers draw lines in the sand for pricey PCSK9 coverage
Aetna and United Healthcare are the first major payers to show exactly how they'll push back on the expensive new cholesterol treatment class.
By Nicole Gray • Sept. 2, 2015 -
Oncologists question Lilly lung cancer hopeful's pricing in growing trend
The question is whether or not necitumumab only increases life expectancy enough to warrant a huge tab.
By Nicole Gray • Aug. 31, 2015 -
Pricing & dosing controversies: What to expect after Amgen's new PCSK9 approval
The biotech just won the second FDA approval in this likely blockbuster new class of cholesterol-lowering drugs, and payer pushback is guaranteed. But another big question is: Will Amgen's gambit on just one available dosing regimen pay off?
By Sy Mukherjee • Aug. 28, 2015 -
Deep Dive
Macro-level innovation: A Q&A with Bain & Company's healthcare guru
We spoke with Bain's head of healthcare about major changes in the way care is delivered in the U.S.—and what it means for biopharma companies specifically.
By Nicole Gray • Aug. 28, 2015