Marketing: Page 79
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Mark your calendars: FDA will hold public meeting on off-label use this summer
A coalition of pharma companies is advocating for looser rules around off-label advertising.
By Nicole Gray • May 8, 2015 -
Glaxo hoping for the best, prepping for the worst on Advair generics
The company says generics of the asthma and COPD best-seller are more than a year away, but has factored generics into its five-year forecast.
By Nicole Gray • May 7, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
IMS: Global cancer drug spending soared past $100 billion in 2014
And the U.S. accounted for more than 40% of the spending.
By Nicole Gray • May 6, 2015 -
The new Medicare Part D drug spending report only tells part of the story
According to newly released CMS data, providing Nexium to seniors cost Medicare $2.5 billion in 2013—but that doesn't factor in rebates.
By Nicole Gray • May 5, 2015 -
Viagra bucks global slowdown trend in China, sales soar 47%
Overall global sales of the Pfizer mainstay plunged 24%.
By Nicole Gray • May 4, 2015 -
Gilead dazzles, profits double in Q1 on strong hep C sales
The biotech's shares jumped about 4% in Friday morning trading on the news.
By Nicole Gray • May 1, 2015 -
Deep Dive
The 10 brand name drugs that cost Medicare Part D the most money in 2013
Generics cost the insurance program for the elderly the most money overall. But among branded meds, Part D spent the most money on drugs like Nexium and Advair.
By Sy Mukherjee • April 30, 2015 -
Merck antibiotic combo Zerbaxa shows efficacy in complicated infections
Zerbaxa is intended for use in treating complicated urinary tract infections and complicated intra-abdominal infections.
By Nicole Gray • April 30, 2015 -
Valeant CFO to resign; company beats expectations for quarter
The resignation announcement comes months after Valeant's failed bid to acquire Allergan.
By Nicole Gray • April 30, 2015 -
Snap up a rival, then hike its drugs' prices—is this pharma's new normal?
Just one example: Valeant bought the rights to Nitropress and Isuprel—both CVD drugs—and increased prices by 525% and 212%, respectively.
By Nicole Gray • April 28, 2015 -
Report: Multiple sclerosis drug prices skyrocketing—even for older meds
A new study in Neurology shows that drug prices for older multiple sclerosis (MS) drug continued to increase even when new drugs were introduced.
By Nicole Gray • April 27, 2015 -
Are steady generic drug price hikes coming to an end?
Or at the very least, a slowdown?
By Nicole Gray • April 23, 2015 -
Inside Gilead's ambitious new hep C elimination project in Georgia
Gilead will provide free hepatitis C drugs to infected residents of the Eurasian nation in an effort to create a hep C-free zone.
By Nicole Gray • April 23, 2015 -
Benefits manager warns Vertex's cystic fibrosis Kalydeco combo too pricey
Prime Therapeutics has estimated that the new combo treatment would cost the healthcare system $4.5 billion.
By Nicole Gray • April 17, 2015 -
Why did Rx drug spending in the US reach an all-time high in 2014?
Prescription drug sales increased 13% year over year, to $374 billion. Many onlookers are asking why.
By Nicole Gray • April 15, 2015 -
Glaxo to tweak unique US sales rep compensation plan amid complaints
Glaxo launched the Patient First program four years ago in an effort to discourage purely volume-based prescriptions. But it hasn't exactly been smooth sailing for reps.
By Nicole Gray • April 14, 2015 -
Angelina Jolie-driven surge in pricey genetic test requests has payers on edge
Medical researchers have dubbed the increased demand for genetic testing the "Angelina effect."
By Nicole Gray • April 13, 2015 -
Sanofi digs in heels, won't discount Lantus insulin successor Toujeo
The decision may make it more difficult for the company to win over skeptics unsure of how much of an improvement the products is over the blockbuster Lantus.
By Sy Mukherjee • April 13, 2015 -
Billionaire Fidelity CEO betting big on cancer companies with personal money
Abigail Johnson, a billionaire, has invested personal money in Coherus Biosciences, Adaptimmune Therapeutics, ViewRay, and Blueprint Medicines Corp.
By Nicole Gray • April 10, 2015 -
3rd largest Medicaid program didn't spend a dime on Sovaldi due to high cost
Public and private payers alike say they've been struggling with the pricey hep C cure, and Texas' Medicaid program is no exception.
By Sy Mukherjee • April 9, 2015 -
Amgen CEO scores big pay package on record profits
Robert Bradway earned $14 million last year.
By Nicole Gray • April 7, 2015 -
Pfizer to immediately cease vaccine sales in China over licensing spat
The Chinese government did not renew an import license for the pneumococcal vaccine Prevenar.
By Sy Mukherjee • April 2, 2015 -
Amgen loses Neupogen biosimilar battle—again
The request was intended to delay the introduction of biosimilar Neupogen (filgrastim).
By Nicole Gray • April 1, 2015 -
Provocative: Analyst says hot new PD-1 cancer drugs are massively overrated
Analyst Amit Roy says that drugs' global market will only be about $10 billion annually—a mere fraction of more optimistic estimates.
By Nicole Gray • April 1, 2015 -
Glaxo settles J&J suit over allergy med advertisement claims
Johnson & Johnson accused GSK of making false claims about its OTC allergy therapy, Flonase, at the expense of J&J's Benadryl and Zyrtec.
By Nicole Gray • March 31, 2015