Marketing: Page 79
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How Novo Nordisk plans to keep its eyes on the diabetes prize
Kaare Schultz, widely expected to be Novo's next CEO, says diabetes will most likely account for 80% to 90% of sales in the next 10 years.
By Nicole Gray • March 18, 2015 -
Study: AZ's Brilinta shows promise, but comes with risks
Some experts believe the benefits of the drug will outweigh the risk of bleeding.
By Nicole Gray • March 16, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Deep Dive
Will Pradaxa reversibility be the final death knell for warfarin?
Since 2010, warfarin has lost 25% market share to the new class of oral anticoagulants. So what's next for warfarin? And what's next for Pradaxa?
By Nicole Gray • March 12, 2015 -
Apple's new ResearchKit raises hopes, questions for medical studies
Will data received through the platform come from a wide enough pool of participants?
By Nicole Gray • March 11, 2015 -
Novartis CEO: Watch out for more cost-cutting on the horizon
Joe Jimenez is continuing to cut costs by trimming the company's back-office staff and consolidating business units.
By Nicole Gray • March 10, 2015 -
Bangladeshi pharma launches $10 version of Sovaldi
Incepta Pharma's mega-cheap (and unauthorized) version of the $1,000 pill reportedly launched last month.
By Nicole Gray • March 9, 2015 -
UPDATE: Shire's Boston move involves 'mass layoff' of up to 600 employees
The company is trimming its Chesterbrook, PA workforce by 600, and it's unclear how many of those employees will get to keep their jobs after the move to Boston.
By Nicole Gray • March 6, 2015 -
AstraZeneca to spin off antibiotics R&D for $40 million
The decision to spin off the Waltham, MA-based antibiotics division will allow AZ to focus on key pipelines.
By Nicole Gray • March 5, 2015 -
Genentech denies knowledge of distribution-related problems
In response to a provocative survey finding that the company's distribution changes led to delays in cancer patients' treatment.
By Nicole Gray • March 5, 2015 -
AZ board to CEO Soriot: Want that big bonus? Show us the money
After successfully staving off a Pfizer takeover last year, the AZ CEO promised revenues of $45 billion by 2023. But sales are down, and now Soriot's bonus is at stake.
By Nicole Gray • March 3, 2015 -
US lawmakers push Amphastar for answers on naloxone prices
Sen. Bernie Sanders (D-VT) and Rep. Elijah Cummings (D-MD) have sent the company a letter to inquire about pricing habits.
By Nicole Gray • March 3, 2015 -
Survey: New Genentech distribution policy delaying cancer patients' care
The company's new distribution policy relies on specialty distributors instead of wholesalers and has increased the price of Avastin, Rituxan, and Herceptin.
By Nicole Gray • March 3, 2015 -
A booming Bayer projects 10% pharma-driven growth in 2015
Bayer is projecting a major increase in sales of its top five drugs to roughly $4.6 billion for 2015.
By Nicole Gray • Feb. 27, 2015 -
GSK's CEO faces another pay cut—and it's a big one
Andrew Witty is facing a net pay cut of 46%.
By Nicole Gray • Feb. 27, 2015 -
Shire puts binge-eating disorder on the medical map
With celebrity endorsements, advocacy-group buy-in, and aggressive DTP and DTC advertising, Shire is helping patients define a newly recognized disorder.
By Nicole Gray • Feb. 26, 2015 -
Federal judge strikes down Maine's controversial prescription drug import law
PhRMA wins the first round of this legal battle. It's unclear if Maine will appeal the ruling.
By Nicole Gray • Feb. 26, 2015 -
It's been a good year: Juno's top management nabs big bonuses
Juno's CEO Hans Bishop received a $450,000 bonus, while CFO Steve Harr received $200,000.
By Nicole Gray • Feb. 26, 2015 -
CA lawmaker to pharma: Show us, with numbers, why drugs cost so much
Assemblymember David Chiu (D) has proposed a bill that would require full transparency regarding operational costs for any drug costing $10,000 or more.
By Nicole Gray • Feb. 26, 2015 -
Game time: Remicade biosims from Celltrion, Hospira launch in big EU markets
And Pfizer, which recently struck a deal to acquire Hospira, is sure to be watching closely.
By Sy Mukherjee • Feb. 25, 2015 -
French government slams Sanofi over new CEO's pay
One government spokesperson called Olivier Brandicourt's pay package, which includes a $4.5 million entry bonus, "incomprehensible."
By Nicole Gray • Feb. 25, 2015 -
Public Citizen requests FDA ban on certain antifungal meds
Advocates say that Ketoconazole pills' risks outweigh their benefits.
By Nicole Gray • Feb. 25, 2015 -
Toronto Star retracts piece suggesting injuries linked to Merck's Gardasil
On February 5, the Toronto Star published a controversial investigative report suggesting that several young women may have become sick because of Merck's HPV vaccine Gardasil.
By Nicole Gray • Feb. 24, 2015 -
BMS strengthens oncology pipeline with two big deals worth $1.6B
That includes a $1.25 billion acquisition and a $339 million research agreement.
By Nicole Gray • Feb. 24, 2015 -
Deep Dive
Is there still a place for the mighty pharmaceutical sales force?
Despite multiple challenges, pharma sales reps are holding their own, and some of the largest pharma companies are embracing them as a critical part of the 21st century sales model.
By Nicole Gray • Feb. 23, 2015 -
Ohio seeks its own deal with Amphastar for heroin antidote
Following in the footsteps of New York officials, Ohio state authorities have requested price rebates from Amphastar, which makes naloxone—the go-to heroin antidote.
By Nicole Gray • Feb. 20, 2015