Marketing: Page 90
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Protein Sciences boosts influenza vaccine availability, distribution
In response to healthcare professionals who want access to Flublok ahead of the 2014-15 flu season, the company will make its recombinant vaccine available as early as September.
By Nicole Gray • June 13, 2014 -
Lilly's Cyramza fails in phase III liver cancer trials, but sees a way forward
Although the drug failed to show statistical results for survival advantage in patients with advanced liver cancer, there were some meaningful results.
By Nicole Gray • June 13, 2014 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
AstraZeneca breathes new life into its respiratory portfolio
The company has acquired rights to a drug developed by Synairgen and is reporting positive phase II results on its psoriatric arthritis drug.
By Nicole Gray • June 13, 2014 -
New statins being developed to reduce side effects
The fact that using statins to significantly decrease the risk of CVD can increase the risk of diabetes is counterintuitive, but it is real.
By Nicole Gray • June 12, 2014 -
FDA delays review date for Orexigen's obesity drug
With almost 10,000 study subjects, Orexigen is responding to the federal agency's request for rigorous evidence to support their resubmitted NDA.
By Nicole Gray • June 12, 2014 -
Researchers uncover protein that drives resistance to cancer treatment
A drug that has been approved for the treatment of myelogenous leukemia may help block resistance in Tarceva-treated lung cancer patients and extend lifespan.
By Nicole Gray • June 12, 2014 -
New Italian law allowing reimbursement for off-label prescribing causes concern
Opponents are concerned the law raises significant safety issues.
By Nicole Gray • June 12, 2014 -
British agency, doctors spar over aggressive statin guidance
In a letter, the physicians question the draft guidance, which could add millions of people to the number taking the cholesterol treatment.
By Nicole Gray • June 12, 2014 -
Dendreon faces large debt payment as CEO departs
For the company, the combination of low Provenge sales and high debt has been challenging, leading to speculation about its future.
By Nicole Gray • June 11, 2014 -
MS advocates fight back against NICE access policies
Once again, the British agency has rejected a multiple sclerosis drug, citing a high cost-to-utility ratio. MS advocates are fighting back.
By Nicole Gray • June 11, 2014 -
Edison Pharma gets another orphan drug designation for vatiquinone
Same molecule, different indication, additional orphan drug designation: That is the strategy that Edison Pharma is pursuing.
By Nicole Gray • June 10, 2014 -
Teva wins expanded indication for Parkinson's drug
The approval of Azilect for one more treatment combination is a positive step forward for the company's position in the Parkinson's disease category.
By Nicole Gray • June 10, 2014 -
Pharma leaders at Biovision discuss high costs of innovation
Executives from Sanofi and Johnson & Johnson discussed the underlying reasons that the cost of drug development, and by extension drug prices, seem high.
By Nicole Gray • June 10, 2014 -
GelStat gets medical marijuana foothold with Mastix Medica acquisition
The acquisition will bolster Gelstat's weight-loss chewing gum product line and allow the company to move into the high CBD/low THC market.
By Nicole Gray • June 10, 2014 -
South-Korea based Cho-A Pharma partners with Manchester United
Given the soccer team's fan base throughout Korea and Vietnam, this partnership represents a path to increase interest in Cho-A Pharm's nutritional and OTC products.
By Nicole Gray • June 10, 2014 -
Merck bets big on hepatitis C market with Idenix purchase
The products being developed by the two firms are different types of drugs, with different mechanisms of action, but they all are oral and interferon-free.
By Nicole Gray • June 10, 2014 -
Pfenex uses R&D prowess to develop AMD alternative to Lucentis
The company has brought its AMD candidate into clinical trials in just two years---and based on its high-throughput screening technology, there are many more candidate-concepts ready to be hatched.
By Nicole Gray • June 9, 2014 -
Pradaxa faces challenges in U.S., moves forward in EU with approval
Boehringer Ingelheim is developing a strategy to reverse excess bleeding in Pradaxa-treated patients . The company continues to pursue regulatory milestones.
By Nicole Gray • June 9, 2014 -
Deep Dive
AstraZeneca ties its future to a promising drug pipeline
The firm predicts a nearly $20 billion increase in revenues by 2023, as it continues to develop small-molecule and biologics-based therapies for the treatment of various cancers.
By Nicole Gray • June 8, 2014 -
FDA approves Biogen Idea's Eloctate for Hemophilia A
Patients with hemophilia are benefiting from the availability of better treatment options -- including Eloctate -- that require fewer injections than previous treatments.
By Nicole Gray • June 7, 2014 -
GW Pharma's orphan drug gains fast-track status
The drug, Epidiolex, is used to treat Dravet syndrome, a rare form of childhood epilepsy.
By Nicole Gray • June 6, 2014 -
Larger trial helps make the case for adjuvant chemo in bladder cancer patients
Getting reliable trial data from large-scale trials has been difficult for researchers studying bladder cancer. A new European trial is offering a breakthrough.
By Nicole Gray • June 6, 2014 -
GSK to pay $105 million to settle suit over illegal marketing claims
As part of the settlement, the company has pledged to take a series of steps designed to prevent future violations.
By Nicole Gray • June 6, 2014 -
Major advisory panel redefines multiple sclerosis
For almost 20 years, researchers and clinicians have relied on an understanding of multiple sclerosis outlined in 1996. Using a treasure trove of new data and technology, the International Advisory Committee on Clinical Trials is refining that paradigm.
By Nicole Gray • June 5, 2014 -
Zytiga shows benefit in men with non-metastatic prostate cancer
Men with non-metastatic cancer may benefit from treatments for more aggressive cancer, based on a series of studies. The latest from JNJ highlights Zytiga's efficacy in reducing PSA levels significantly.
By Nicole Gray • June 5, 2014