Marketing: Page 12


  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Jacob Bell/BioPharma Dive
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    Incyte secures second approval for targeted cancer drug

    Sold as Pemazyre, the drug, which blocks well-known cancer proteins known as FGFRs, is now also cleared for use in certain patients with very rare and aggressive blood cancers.

    By Aug. 29, 2022
  • Magic Mushrooms in laboratory. Psilocybin science and research. Person examining fungi.
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    Getty Images
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    Sponsored by Worldwide Clinical Trials

    Psychedelic clinical trials: What sponsors should know when designing new protocols

    With regulators and lawmakers seemingly on board, sponsors have more opportunities than ever to pursue clinical research in this high-velocity area.

    Aug. 29, 2022
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Glass vials of Moderna COVID-19 vaccine.
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    Gabriel Kuchta via Getty Images
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    Moderna sues Pfizer, BioNTech over COVID-19 vaccine technology

    The biotech claims its rivals’ vaccine Comirnaty, one of the world’s top-selling pharmaceutical products, infringes on two patents covering its messenger RNA technology.

    By Aug. 26, 2022
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    Jacob Bell
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    Novartis begins plans to spin off generic drug business

    After reviewing multiple options including a possible sale, the Swiss drugmaker said spinning off Sandoz would give the division “greater freedom to operate” and capitalize on newly growing sales.

    By Aug. 25, 2022
  • A sign at Gilead Sciences
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    Permission granted by Gilead Sciences
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    Gilead breaks through with first approval for new HIV drug

    European authorities cleared Gilead’s long-acting shot for patients whose HIV infection is resistant to other drugs. An FDA decision is expected by December.

    By Aug. 22, 2022
  • A child plays EndeavorRx on a tablet. The digital therapeutic intended to improve attention in kids with ADHD.
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    Permission granted by Akili Interactive
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    Digital medicine company Akili gets cold market reception after blank-check merger

    After spiking on news of the merger’s close, shares in the ADHD treatment developer fell sharply in trading.

    By Elise Reuter • Updated Aug. 23, 2022
  • Transmission electron micrograph of a SARS-CoV-2 virus particle, isolated from a patient.
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    National Institute of Allergy and Infectious Diseases. (2020). "Novel Coronavirus SARS-CoV-2" [Image]. Retrieved from Flickr.
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    US plans shift to private market sales of COVID-19 vaccines, drugs

    The federal government will begin the transition as early as this fall, clearing the way for drugmakers to control sales and distribution of their medicines.

    By Aug. 17, 2022
  • Glass vials of Moderna COVID-19 vaccine.
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    Gabriel Kuchta via Getty Images
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    UK approves Moderna’s two-pronged COVID-19 booster

    Britain’s drug regulator is the first public health authority to clear a vaccine designed to fight omicron as well as the original strain of the virus. 

    By Aug. 15, 2022
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    Jeenah Moon via Getty Images
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    Pfizer’s new pneumococcal vaccine meets study goal in children

    Pfizer, which competes with Merck in this market, plans to ask the FDA for an expanded approval of its 20-valent shot later this year.

    By Aug. 12, 2022
  • In this photo illustration, packages and pills of Zantac sit on a table on September 19, 2019 in New York City.
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    Drew Angerer via Getty Images
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    GSK, Pfizer, Sanofi shares drop amid Zantac litigation concerns

    The companies could face liability related to their sales of the heartburn drug, which was withdrawn from the market in the U.S. and other countries after impurities related to a likely carcinogen were detected.

    By Ned Pagliarulo • Updated Aug. 11, 2022
  • A sign for the Food And Drug Administration is seen outside of the headquarters on July 20, 2020, in White Oak, Maryland.
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    Getty Images
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    Coherus wins FDA approval for second Lucentis biosimilar, its third drug

    The biotech company secured a valuable interchangeable designation for the copycat medicine, which it plans to launch later this year.

    By Kristin Jensen • Aug. 3, 2022
  • Roche Pharmaceutical Group's office building in Shanghai, China
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    iStock via Getty Images
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    With new data, Roche takes step toward more convenient cancer immunotherapy

    The pharma claimed Phase 3 study success for a subcutaneous version of its drug Tecentriq, a strategy it and rivals Merck and Bristol Myers could use to extend the market life of their lucrative drugs.

    By Aug. 2, 2022
  • A general view of AstraZeneca is seen during Prime Minister Scott Morrison's visit on August 19, 2020 in Sydney, Australia.
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    Lisa Maree Williams via Getty Images
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    AbbVie cancer drug sales fall as AstraZeneca competitor gains ground

    Imbruvica, long one of AbbVie’s top-selling medicines, has ceded market share in treating chronic lymphocytic leukemia to AstraZeneca’s Calquence.

    By Ned Pagliarulo • July 29, 2022
  • A general view of the Pfizer Headquarters sign on November 10, 2020 in Tadworth, England.
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    Dan Kitwood via Getty Images
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    Pfizer sales of COVID-19 vaccine, pill beat forecasts as company prepares for future waves

    The company plans to ready a booster shot by the fall that targets the BA.4 and BA.5 strains that are currently most prevalent in the U.S. and other countries.

    By Updated July 28, 2022
  • A building showing a logo of Teva Pharmaceutical
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    Courtesy of Teva Pharmaceutical
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    Teva reaches deal in principle to settle opioid lawsuits for over $4B

    The generics maker joins other pharmaceutical companies attempting to resolve litigation over their alleged contributions to the opioid epidemic.

    By Kristin Jensen • July 27, 2022
  • Amazon will see you now: reading between the lines of the One Medical acquisition

    The deal’s near-term effects might not be large, but Amazon’s acquisition still threaten’s One Medical’s primary care competitors and others seeking a greater slice of the market, experts said.

    By Rebecca Pifer Parduhn • July 25, 2022
  • The World Health Organization emblem of a snake symbol for medicine coiling around UN symbol.
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    Sean Gallup via Getty Images
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    EU speeds approval of monkeypox vaccine as WHO declares public health emergency

    Vaccine maker Bavarian Nordic said it is meeting demand for its shot with production capacity of 30 million doses a year.

    By July 25, 2022
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    Depositphotos_40325215_originalamazon
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    Amazon to buy One Medical for $3.9B

    The all-cash deal for the San Francisco-based company follows months of speculation about a potential acquisition, but Amazon as the buyer comes as a surprise.

    By Rebecca Pifer Parduhn • July 21, 2022
  • A CDC sign on the agency's exterior building
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    Jessica McGowan/Getty Images via Getty Images
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    CDC backs Novavax's protein-based vaccine for COVID-19

    Health officials argue a new type of shot could help to persuade unvaccinated people, although some surveys suggest that might not be the case. 

    By July 20, 2022
  • Group of people working in a modern board room with augmented reality interface, all objects in the scene are 3D.
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    Getty Images
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    Ultragenyx sells rare disease drug royalties to Canadian pension fund

    In exchange for $500 million, the fund, called OMERS, will get a 30% royalty on future sales of Ultragenyx’s drug Crysvita in the U.S. and Canada, where it’s approved to treat two rare conditions.

    By July 15, 2022
  • A 3D illustration of human lungs.
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    Getty Images
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    Royalty Pharma buys rights to top-selling GSK drug in pair of deals

    The prolific biopharma dealmaker is paying Theravance $1.1 billion and Innoviva $282 million to acquire rights to royalties on GSK’s asthma and COPD drug Trelegy Ellipta.

    By Kristin Jensen • July 14, 2022
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    Getty / Edited by BioPharma Dive
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    BioMarin's hemophilia gene therapy recommended for approval in Europe

    The decision brings what could be the first approved hemophilia gene therapy, Roctavian, closer to market, after a series of regulatory setbacks that have delayed its arrival. 

    By June 24, 2022
  • A 3D rendered image of a neuron cell network on black background.
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    Getty Images
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    Amylyx's ALS drug gets approved in Canada

    The Massachusetts-based biotech is awaiting a decision in the U.S., where the FDA recently extended its review after agency advisers narrowly voted against the treatment.

    By June 13, 2022
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    Permission granted by Fizkes, OM1
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    Sponsored by OM1

    Real-world data: A health equity lens for research

    Arising from the circumstances in which people grow, live, work and age, and the systems put in place to deal with illness, these health inequities are avoidable. 

    By Jessica Paulus, ScD, Senior Director, Epidemiology, OM1 • June 13, 2022
  • FTC
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    Carol Highsmith. (2005). "Apex Bldg." [Photo]. Retrieved from Wikimedia Commons.
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    FTC to investigate CVS Caremark, others in probe of PBM business practices

    The decision to launch an inquiry reversed a vote earlier this year, when FTC commissioners had deadlocked over whether to look into the drug pricing middlemen.

    By Rebecca Pifer Parduhn • June 7, 2022