Marketing: Page 20


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    Gilead launches ad campaign for key HIV drug

    The drugmaker is working to expand PrEP use of Descovy as its older option Truvada loses patent protection later this year. 

    By Kristen Jensen • Feb. 12, 2020
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    Brian Tucker/BioPharma Dive
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    Are Novartis and Regeneron seeing the same thing?

    Both companies are touting the success of their competing eye drugs. But as the market crowds, it's likely they'll bump into problems.

    By Feb. 7, 2020
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    AbbVie
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    AbbVie's plan to replace Humira is ahead of schedule

    Sales of Skyrizi and Rinvoq, AbbVie's two new immunology drugs, jumped higher in the fourth quarter, leading the pharma to raise its 2020 forecasts for them by more than two-thirds. 

    By Ned Pagliarulo • Feb. 7, 2020
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    Biogen boosted as Mylan patent challenge fails

    A patent court determined all 20 claims in a key Tecfidera patent are patentable, providing some near-term relief to Biogen and its top-seller. 

    By Feb. 5, 2020
  • FDA approves Aimmune drug as first treatment for peanut allergy

    Aimmune's next challenge will be securing insurance coverage as people allergic to peanuts still have to avoid exposure to the food.

    By Jan. 31, 2020
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    Roche
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    Amgen, Pfizer biosimilar sales pressure top drugs

    Competition is heating up for copycats to Roche's top-selling cancer drugs, as the U.S. biosimilar market shows some modest signs of shifting.

    By Jan. 31, 2020
  • Novartis gives up on Advair generic, leaving Mylan as sole competitor

    Development delays and an uncertain path forward led Novartis to discontinue further work on its knockoff version of the GlaxoSmithKline lung drug.

    By Ned Pagliarulo • Jan. 29, 2020
  • Pfizer hits its biosimilar stride

    The big pharma, which has criticized other companies for stifling the U.S. biosimilars market, is now poised to launch three of these copycat biologics in as many months.

    By Jan. 27, 2020
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    Google's call for change and what it means for advertisers

    Last week, Google Chrome announced a vision for a future without third-party cookies. How will upcoming changes impact health marketers?

    Jan. 23, 2020
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    Alternate sites of care: The changing face of healthcare delivery

    As the care setting evolves and diversifies, stakeholders throughout the healthcare ecosystem have to evolve in kind.

    By Parijat Sharma & Matt Ruple • Jan. 21, 2020
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    Danielle Ternes/BioPharma Dive
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    Orchard isn't for the picking, Biohaven's Allergan headache, and who's on Vascepa?

    Amarin CEO John Thero had one question for investors eager to hear about his company's plans for its heart pill, while Orchard made a case for independence.

    By Jan. 16, 2020
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    Courtesy of Eli Lilly
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    Lilly expands half-price insulin offerings

    Like rivals Novo and Sanofi, Lilly has introduced lower cost insulin alternatives to head off criticism of list price increases it's taken on its branded versions.

    By Ned Pagliarulo • Jan. 15, 2020
  • Nektar quickly drops opioid drug after FDA panel rejection

    After a decade of research, the biotech said it will withdraw its application for oxycodegol and make no further investment in the drug.

    By Kristin Jensen • Jan. 15, 2020
  • Amag CEO to step down as troubled pharma looks to sell 2 drugs

    Emerging from an activist investor fight, Amag announced a restructuring plan and 2020 sales estimates that fell short of Wall Street expectations.

    By Andrew Dunn • Jan. 9, 2020
  • GSK's plan to take over the HIV drug market hasn't worked out

    An FDA rejection and modest sales for two marketed products are challenging GSK's argument that two-drug treatments are a better way to treat HIV.

    By Jan. 6, 2020
  • Pfizer, AbbVie and Gilead among drugmakers boosting prices to start 2020

    List prices rose on some of the top-selling medicines in the U.S., including Humira, Opdivo, Prevnar 13 and Biktarvy.

    By Andrew Dunn • Jan. 2, 2020
  • Ultragenyx sells European royalty stake in rare disease drug for $320M

    Royalty Pharma will add another stake to its expansive collection, while the California biotech gets an immediate injection of cash.

    By Andrew Dunn • Dec. 18, 2019
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    Data alone can't make health improvements happen

    Big tech could soon be playing the role of big brother in monitoring our health-related behaviors, with or without consumers' explicit buy-in.

    By Pratap Khedkar • Dec. 3, 2019
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    Yujin Kim / MedTech Dive, original photo courtesy of U.S. Food and Drug Administration

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    Before 2019 closes, the FDA has 3 key approval decisions to make

    The agency has been on an approval tear lately, and more may come as reviews for drugs from Amarin, Allergan and Intra-Cellular wrap up.

    By Nov. 27, 2019
  • FDA's rapid review pace nets an early approval for Alnylam's second drug

    Givosiran, which will be sold as Givlaari, is the second RNAi therapeutic cleared by the agency after Alnylam's Onpattro.

    By Nov. 20, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    France clears way for wide use of Vertex's Orkambi

    By agreeing to reimburse the drug beyond compassionate use, France opens up access to one of the largest cystic fibrosis populations outside the U.S.

    By Nov. 20, 2019
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    Nascent digital therapeutics group lays out best practices, ethics

    The two-year-old group is looking to differentiate higher-risk products that claim to treat disease from more general digital health and wellness apps.

    By Susan Kelly • Nov. 13, 2019
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    Sage's new drug starts slow, as Wall Street waits for depression data

    Few expected Sage's postpartum depression drug Zulresso to start fast. Sales of $1.5 million in its first full quarter on market confirmed those expectations.

    By Ned Pagliarulo • Nov. 13, 2019
  • Walgreens reportedly mulling massive private equity buyout

    The drugstore retailer is exploring a possible go-private deal, which would be the largest leveraged buyout in history, according to multiple media reports. 

    By Ben Unglesbee • Nov. 6, 2019
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    AstraZeneca
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    AstraZeneca's China ambitions grow with new R&D investments

    Already a leader in China, the British pharma is doubling down with plans to open two new centers and launch a $1 billion biotech investment fund.

    By Nov. 6, 2019