Marketing: Page
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First Neulasta biosimilar headed to US market
The FDA has approved Mylan and Biocon's copycat pegfilgrastim, putting even more pressure on the already weakening Amgen franchise.
By Jacob Bell • June 6, 2018 -
FDA puts illegal opioid websites on notice, issues warning letters
Commissioner Scott Gottlieb said the effort is one piece of a broader effort to crack down on opioids sold online and shipped by mail.
By David Lim • June 6, 2018 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma Dive
TrendlineCommercialization
New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.
By BioPharma Dive staff -
Dova reveals $9K to $13.5K Doptelet price, stock sags
After keeping quiet at approval, the company disclosed a steeper-than-expected price for the thrombocytopenia treatment. At least one analyst is worried it could hurt uptake.
By Suzanne Elvidge • June 1, 2018 -
PhRMA criticizes ICER in latest skirmish over valuing drugs
The drug lobby sponsored an analysis that found ICER's cost-effectiveness methods would force seniors to switch treatments if ever adopted in Medicare Part B.
By Ned Pagliarulo • May 31, 2018 -
Allergan to sell off women's health, anti-infective businesses
CEO Brent Saunders, who has been under pressure over Allergan's sliding share price, emphasized the move does not signal a "fire sale" at the pharma.
By Ned Pagliarulo • May 30, 2018 -
TherapeuticsMD garners FDA OK for Imvexxy
After a prior rejection, the women's health company gets the go-ahead for its estrogen capsule for pain during sex.
By Lisa LaMotta • May 30, 2018 -
Half of orphan drug sales to come from cancer, Evaluate finds
Global orphan drug sales will hit $262 billion by 2024, the firm estimates, with oncology treatments representing a larger slice of that pie.
By Jacob Bell • May 30, 2018 -
EU refines IP rules to boost biosimilars and generics
The European Commission is loosening an IP law to improve the competitiveness of EU drugmakers in the global generic and biosimilar market.
By Suzanne Elvidge • May 29, 2018 -
Senators call for list prices in DTC ads
Pfizer, Bristol-Myers and Novartis are just a few of the companies lawmakers asked to voluntarily disclose wholesale acquisition costs in ad campaigns.
By Jacob Bell • May 23, 2018 -
Trump pricing plan could lead to higher patient costs, Avalere suggests
The consultancy says parts of the administration's blueprint could end up costing cancer patients more out of pocket.
By Lisa LaMotta • May 23, 2018 -
Teva says CGRP drug could gain approval by mid-September
Manufacturing issues have delayed the Israeli company's migraine drug, putting it at a disadvantage to competitors.
By Jacob Bell • May 23, 2018 -
FDA approves first TPO agonist for chronic liver disease
Dova's Doptelet, available in June, will be the first oral option for liver disease patients with thrombocytopenia.
By Suzanne Elvidge • May 22, 2018 -
Deep Dive
3 market-busting hurdles to NASH commercialization
With the first NASH drugs expected to win approval over the next two to three years, drugmakers will face several major barriers to market entry.
By Lisa LaMotta • May 21, 2018 -
AstraZeneca finally gets US Lokelma approval
The third time is the charm for AstraZeneca and its hyperkalemia drug, which gained an FDA thumbs-up last week.
By Suzanne Elvidge • May 21, 2018 -
Amgen, Novartis' closely watched migraine drug approved
Aimovig heads to the U.S. market with a $6,900 annual price tag — which analysts say falls below expectations and bodes well for payer pickup.
By Jacob Bell • May 18, 2018 -
CMS weighing National Coverage Decision for CAR-T
The agency is considering whether there is enough evidence to support national Medicare coverage of the pricey cancer therapies.
By Lisa LaMotta • May 17, 2018 -
FDA clears new tool in fight against opioid epidemic
Regulators approved US WorldMeds' Lucemyra, the first non-opioid for easing the withdrawal process.
By Jacob Bell • May 17, 2018 -
To shame drugmakers, CMS publicizes price hikes
The agency updated an existing Medicare spending dashboard, singling out annual price increases for select drugs such as Sanofi's Lantus.
By Ned Pagliarulo • May 16, 2018 -
Deep Dive
Oncology boom spurs DTC advertising, and with it controversy
As the debate for and against direct-to-consumer advertising rages on, cancer drugmakers look poised to pump massive amounts of money into the practice.
By Jacob Bell • May 16, 2018 -
Pfizer's Epogen biosimilar finally gets FDA go-ahead
On the third try, Retacrit becomes the first epoetin alfa copycat to secure U.S. approval.
By Suzanne Elvidge • May 16, 2018 -
FDA to call out branded drugmakers for blocking generics
The effort, which will be published online, seeks to highlight pharmaceutical companies abusing the system to stall generic competition.
By David Lim • May 15, 2018 -
Adcomm support removes one hurdle for Ionis, Akcea drug, but many remain
The committee voted 12-8 in favor of approving Waylivra. Yet even if the FDA follows suit, the drug would come to market weighed down by safety baggage.
By Jacob Bell • May 11, 2018 -
IPR protocol would change under new PTO proposal
If passed, the new rule would make standards for inter partes review and other legal actions more aligned with those used in federal courts.
By Jacob Bell • May 10, 2018 -
Ironwood confronts gout stigma in new Duzallo ads
Marketers had to take a different approach to reach gout patients, who often blame themselves for the disease.
By Lisa LaMotta • May 9, 2018 -
Walmart to limit opioid prescriptions to 7-day supply
Federal regulators and state governments have also turned toward restrictions on dispensing as another tool to combat opioid abuse in the U.S.
By Ned Pagliarulo • May 9, 2018