Marketing: Page 38


  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Jacob Bell/BioPharma Dive
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    Adcomm support removes one hurdle for Ionis, Akcea drug, but many remain

    The committee voted 12-8 in favor of approving Waylivra. Yet even if the FDA follows suit, the drug would come to market weighed down by safety baggage.

    By May 11, 2018
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    Wikipedia user Coolcaesar / edited by Industry Dive
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    IPR protocol would change under new PTO proposal

    If passed, the new rule would make standards for inter partes review and other legal actions more aligned with those used in federal courts.

    By May 10, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Ironwood confronts gout stigma in new Duzallo ads

    Marketers had to take a different approach to reach gout patients, who often blame themselves for the disease. 

    By Lisa LaMotta • May 9, 2018
  • Walmart to limit opioid prescriptions to 7-day supply

    Federal regulators and state governments have also turned toward restrictions on dispensing as another tool to combat opioid abuse in the U.S.

    By Ned Pagliarulo • May 9, 2018
  • China's global investment push opens doors for domestic biotechs

    The sweeping Belt and Road project launched five years ago could give homegrown Chinese biotechs a leg up investing in emerging markets. 

    By Wang Fangqing • May 8, 2018
  • Outlook for Ionis, Akcea drug marred by safety concerns

    With a looming advisory panel meeting, it appears volanesorsen's affect on blood platelet levels will be top of mind for regulators.

    By May 8, 2018
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    Elizabeth Regan/BioPharma Dive
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    AbbVie's elagolix could put pressure on budgets, ICER estimates

    ICER's draft report did, however, find the experimental endometriosis drug would meet cost-effectiveness thresholds using an estimated price.

    By Suzanne Elvidge • May 8, 2018
  • ICER: Vertex's CF drugs too expensive

    A new report concluded the list prices of Kalydeco, Orkambi and Symdeko would have to come down 71% to 77% to meet cost-effectiveness thresholds.

    By May 7, 2018
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    FDA approves Andexxa in major boost to Portola

    Shares in Portola jumped on the news, reflecting investor relief the FDA did not require additional clinical study before okaying the reversal agent.

    By Ned Pagliarulo • May 4, 2018
  • A preparation of Gilead Sciences' CAR-T therapy Yescarta is readied in a manufacturing laboratory.
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    Courtesy of Gilead Sciences
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    New approval sets up CAR-T showdown for Gilead, Novartis

    Both Yescarta and Kymriah now carry an indication for diffuse large B cell lymphoma, spurring interest as to which will come out on top in that market.

    By May 2, 2018
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    Express Scripts Holding Co.
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    Regeneron, Sanofi drop PCSK9 price in deal with Express Scripts

    In return, the major PBM will exclusively list Praluent on its national preferred formulary beginning in July.

    By Ned Pagliarulo • May 2, 2018
  • Allergan defends ubrogepant's marketability

    While data supports the efficacy of Allergan's CGRP drug, some safety signals could limit its ability to compete in the marketplace.

    By April 27, 2018
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    Getty and BioPharma Dive
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    A metabolite will make or break Celgene's ozanimod

    Analysts speculate this metabolite, and lack of information about it, were the probable cause of a Refuse to File letter issued for ozanimod earlier this year.

    By April 26, 2018
  • Supreme Court upholds constitutionality of IPR

    The decision is sure to have lasting effects for the pharmaceutical industry, which sees the patent-challenging process as both a help and a hindrance.

    By April 25, 2018
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    Biogen to increase stake in biosimilar developer Samsung Bioepis

    Anticipating faster sales of the copycat biologics, Biogen plans to exercise a soon-to-expire option to increase its ownership of the Korean drugmaker.

    By Ned Pagliarulo • April 25, 2018
  • GSK new drug success eclipsed by currency, Advair slump

    In a positive sign for GSK, however, sales of the British drugmaker's important new shingles vaccine widely beat market expectations.

    By Ned Pagliarulo • April 25, 2018
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    Deep Dive

    Lilly's JAK woes set the stage for AbbVie, Gilead to jump ahead

    An adcomm's iffy stance on baricitinib could mean one less thing to worry about for rivals looking to break into the fairly open JAK inhibitor market.

    By April 24, 2018
  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Jacob Bell/BioPharma Dive
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    Lilly's baricitinib wins FDA panel nod, but still dogged by safety issues

    Lilly entered the Food and Drug Administration committee meeting on Monday with a fuzzy outlook for its potentially billion-dollar arthritis drug. It left in much the same fashion.

    By April 23, 2018
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    Elizabeth Regan/BioPharma Dive
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    Out-of-pocket drug costs still murky, report underscores

    A recent look by Iqvia at patient drug costs suggests they have, on average, fallen. Whether that's partially because of discounts and rebates remains unclear.

    By April 20, 2018
  • Tagrisso wins first-line lung cancer approval, boosting AstraZeneca

    Securing the FDA OK is a key step in AstraZeneca's plan to turn Tagrisso into a multi-billion dollar drug franchise.

    By Suzanne Elvidge • April 20, 2018
  • A building with logo of drugmaker Eli Lilly.
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    Courtesy of Eli Lilly
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    Lilly's baricitinib to face tough questions at AdComm

    FDA staff reviewers raised doubts about the safety of the once-rejected rheumatoid arthritis drug ahead of an advisory committee meeting Monday.

    By Lisa LaMotta • April 19, 2018
  • Cosentyx jitters weigh on Novartis

    Worries over a slowdown in the immunology drug's sales and a sharp decline in the Swiss pharma's U.S. generics business overshadowed otherwise strong quarterly growth.

    By Ned Pagliarulo • April 19, 2018
  • Pushing 'value,' Harvard Pilgrim tests outcomes deals

    An agreement with AstraZeneca for the pharma's lung drug Symbicort is the ninth value-based contract publicly announced by the regional insurer.

    By Ned Pagliarulo • April 18, 2018
  • Rigel secures FDA approval for rare disease drug

    News of the OK helped shares in the biotech recover from the effect of a clinical setback earlier this month. 

    By Randi Hernandez • April 18, 2018
  • In win for generics makers, court knocks back Maryland price gouging law

    Wording was a key concern for the court of appeals, as the law's text would have allowed it to unconstitutionally regulate interstate commerce.

    By April 18, 2018