Marketing: Page 38


  • Lawmakers demand details on 1,400% price hike for cancer drug

    While NextSource's lomustine is no longer under patent protection, the company is currently the only manufacturer of the drug.

    By Randi Hernandez • April 4, 2018
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    Sanofi, Regeneron
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    NICE's first impression of Dupixent: It's not cost-effective

    Sanofi and Regeneron's potential blockbuster doesn't meet the requirements to be "an acceptable use of NHS resources," the U.K. body found.

    By April 4, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Fotolia
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    Amgen's money-back offer on Repatha isn't all that meaningful, researchers find

    A new study suggests Amgen's outcomes-based payment scheme would only marginally improve the cost-effectiveness of the PCSK9 drug.

    By Ned Pagliarulo • April 4, 2018
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    Getty
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    Pharma turns to new pain options amid opioid crisis

    In its latest spotlight, BioPharma Dive explores the drug industry's efforts to develop novel approaches to treat pain and deter abuse.

    By Lisa LaMotta • April 4, 2018
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    Elizabeth Regan/BioPharma Dive
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    PhRMA argues early notice of price hikes won't benefit patients

    Letting insurers, distributors and PBMs know when a drug's price is about to increase, as some state laws aim to do, could encourage drug stockpiling and shortages, the trade group said.

    By April 2, 2018
  • Walmart reportedly in early talks to acquire Humana

    The companies already partner on Medicare Part D drug plans. But a deal could boost Humana's group market offerings to compete with other insurers, suggests one analyst.

    By David Lim • April 2, 2018
  • Teva's 'skinny label' generic didn't cause infringement of GSK's patent, judge finds

    The decision means Teva doesn't have to fork over $235 million in lost profits and royalties to its pharma rival, as a jury previously ruled.

    By March 29, 2018
  • Teva launches generic version of Shire's top-selling internal medicine

    Lialda sales are already waning due to competition from other copycats, and will likely fall further as this latest rollout takes its toll.

    By March 28, 2018
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    PhRMA
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    PhRMA goes after drug 'middlemen' in new ad attack

    The trade group accused insurers and PBMs of preventing patients from reaching their deductibles by changing how copay coupons are processed. 

    By Ned Pagliarulo • March 28, 2018
  • Sanofi aims to lower copay costs with higher-capacity Toujeo pen

    The French drugmaker said the new delivery device for the long-acting insulin could potentially help reduce refills and patient copays.

    By Randi Hernandez • March 28, 2018
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    Montgomery County Planning Commission
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    Aetna to offer point of sale pharmacy rebates to 3M customers

    The insurer has opposed an idea from CMS to mandate Part D sponsors pass on a percentage of rebates to customers at the point of sale.

    By David Lim • March 27, 2018
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    Alkermes
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    Opioid antagonists vs. agonists: A battle to fight addiction

    With no end in sight to the opioid crisis, treatments to help people suffering from addiction are taking center stage but still face stigma.

    By Lisa LaMotta • March 26, 2018
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    Kendall Davis/BioPharma Dive
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    Deep Dive

    Abuse deterrents still finding their niche in the pain space

    Hard-to-abuse opioids haven't been on the market for very long, and whether they have staying power amid a public health crisis remains an open question.

    By March 26, 2018
  • EMA clears biosimilars for Herceptin, Remicade

    Friday's recommendations also included approval of GSK's Juluca, moving the once-daily, single-tablet maintenance therapy for HIV nearer to the market.

    By Suzanne Elvidge • March 26, 2018
  • What's more prescribed than opioids? Weirdly, a thyroid drug

    A new GoodRx report finds the most popular drug in 26 states is levothyroxine, which breached 100 million prescriptions annually from 2012 to 2016. 

    By March 23, 2018
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    Amgen taps Omnicom's Hearts & Science for media job

    The California biotech has placed its media spend in the hands of an Omnicom agency after 14 years with another group. 

    By Suzanne Elvidge • March 23, 2018
  • Roche's Hemlibra to be biggest blockbuster of next 5 years, report says

    A dozen drugs approved in 2017 should reach blockbuster status over the five-year period, with many exceeding $2 billion in annual sales, according to a report from Clarivate Analytics.

    By Lisa LaMotta • March 22, 2018
  • Sun Pharma breaks into biologics with Ilumya

    Though it's an important milestone, some analysts noted the generics giant and its new psoriasis drug will face an uphill battle in the fight for market share.

    By March 22, 2018
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    FDA to study how drug promotion affects doctors' decisions

    Drugmakers spend billions of dollars trying to get their products in front of prescribers, and the FDA wants to know how influential that practice has become.

    By March 21, 2018
  • Broad pharmacy availability set to boost GSK's Shingrix

    CVS and Walgreens now stock GSK's shingles vaccine at pharmacies nationwide, which will help the pharma steal market share from Merck.

    By Randi Hernandez • March 21, 2018
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    Celltrion Healthcare
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    Mundipharma inks third biosimilar deal with Celltrion

    The European conglomerate will commercialize the South Korean company's copycat version of Herceptin.

    By Lisa LaMotta • March 20, 2018
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    Adobe Stock
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    Docs more likely to prescribe opioids after pharma pay, study finds

    Opioid manufacturers paid physicians more than $43 million over a two-year period, according to CareDash.

    By Meg Bryant • March 16, 2018
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    Federal panel calls for 'urgent action' on cancer drug prices

    Rising drug costs have sparked concerns over patient access while also luring greater investment by drugmakers. 

    By Ned Pagliarulo • March 14, 2018
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    Copay exceeds drug cost in 23% of claims: JAMA research

    Due to limits on what a pharmacist can say, patients are often not aware if their copay is more than what the insurer paid the pharmacy for a drug.

    By Randi Hernandez • March 14, 2018
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    Administrative, drug costs drive US health spending far above other nations

    A study published in JAMA found the U.S. pays roughly twice as much for healthcare than other high-income countries, despite similar utilization rates.

    By Les Masterson • March 13, 2018