Marketing: Page 42


  • Mylan, Biocon's biosims back on track in EU after manufacturing snag

    In August, Biocon had withdrawn two applications for approval of proposed biosimilars after the EMA said it would need to reinspect a drug facility.

    By Suzanne Elvidge • Dec. 7, 2017
  • Lilly's Taltz gains new indication, improving position versus Cosentyx

    Both drugs are now approved to treat psoriatic arthritis, which could help Taltz make up some of the ground Novartis' drug gained by being quicker to market.

    By Dec. 6, 2017
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Prime Therapeutics LLC
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    Biogen inks outcomes-based contract for MS meds

    A deal with Prime Therapeutics will link the cost of several of the biotech's multiple sclerosis drugs to patient adherence and clinical value. 

    By Dec. 6, 2017
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    FDA clears Amgen's Repatha for heart protection

    Amgen can now market the PCSK9 inhibitor as an effective treatment to reduce heart attack and stroke, a potential edge to win over reluctant payers.

    By Suzanne Elvidge • Dec. 6, 2017
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    Spark Therapeutics
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    Deep Dive

    Spark CEO Marrazzo hints at million dollar price tag

    As potential approval of the first gene therapy for a rare form of blindness approaches, the problem of pricing still lacks an easy solution.

    By Lisa LaMotta • Dec. 4, 2017
  • Mylan wins first US approval of Herceptin biosimilar

    Earlier this year, the generics maker reached a settlement with Roche to market the biosimilar, although launch timing in the U.S. remains unclear.

    By Dec. 4, 2017
  • J&J jumps in on Actelion spinout's hypertension drug

    Through a collaboration deal, Idorsia is handing over rights to aprocitentan in exchange for a $230 million milestone payment.

    By Dec. 4, 2017
  • Dive Awards

    Most Impressive Drug Launch: Roche's Ocrevus

    The first drug to win approval for primary progressive multiple sclerosis, Ocrevus' strong launch has already put the drug on a blockbuster trajectory. 

    By Dec. 4, 2017
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    Elizabeth Regan/BioPharma Dive
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    Dive Awards

    Disruption of the Year: Long-Acting Hemophilia Drugs

    Longer-acting treatments and gene therapies are likely to steal away hundreds of millions of dollars worth of revenue from established products in the coming years.

    By Dec. 4, 2017
  • Senate passes tax bill that repeals individual mandate

    Lawmakers will now attempt to work out the differences between the Senate bill and a similar tax bill the House passed last month that preserves the mandate.

    By David Lim • Dec. 2, 2017
  • PhRMA, Express Scripts go head to head on drug pricing

    The industry group and the PBM are both being blamed for the high price of drugs, but a complex pricing system only muddies the waters more. 

    By Lisa LaMotta • Nov. 30, 2017
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    Sanofi Pastuer
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    Sanofi to propose limits on use of dengue vaccine after safety signal

    Recently analyzed clinical data showed the shot could intensify subsequent cases of the disease for individuals who had not previously been infected.

    By Nov. 30, 2017
  • FDA's generics goals may spell trouble for branded drug-device combos

    With an eye to drug pricing, agency head Scott Gottlieb said the FDA is taking "taking new steps" to finalize guidance for generic drug-device combos.

    By Nov. 29, 2017
  • FDA knocks generic maker for misbranding sleep aid

    The warning letter to Magna Pharmaceuticals is only the third such notice issued this year by the FDA office in charge of regulating prescription drug promotion.

    By Nov. 29, 2017
  • Viagra comes out from behind the counter in the UK

    The U.K. is the first country to permit Pfizer's Viagra to be sold in pharmacies without a prescription, a move aimed at curtailing the online black market.

    By Suzanne Elvidge • Nov. 29, 2017
  • Biopharma in charts: New drugs and the search for growth

    Threatened by competition to top-selling medicines, drugmakers across the industry are turning to new products. BioPharma Dive takes a look at how the efforts of seven biopharmas have fared. 

    By Nov. 28, 2017
  • Deep Dive

    How Anthem's new PBM will impact pharma

    David Henka, CEO of RxTE Health, sat down with BioPharma Dive to discuss the implications of a new pharmacy benefit manager entering the marketplace. 

    By Nov. 28, 2017
  • J&J eyes broader market for blood cancer med Darzalex

    New study results could support approval of Darzalex in combination with three other drugs as a first-line treatment for certain patients with multiple myeloma.

    By Nov. 22, 2017
  • Concordia faces fine for bad pricing behavior

    A U.K. regulator accused the drugmaker of price gouging, citing a near-6,000% increase in the price of a generic thyroid drug over 10 years.

    By Suzanne Elvidge • Nov. 22, 2017
  • GSK boosted by US approval of two-drug HIV pill

    Combining Tivicay with J&J's Edurant, the new regimen offers patients a less burdensome treatment option than current combos of three or more drugs. 

    By Nov. 22, 2017
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    Fotolia
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    Optum gets caught up in Express Scripts, Anthem legal fight

    The latest legal challenge pulls Optum into an ongoing battle that adds turmoil to a rapidly changing and consolidating space.   

    By Les Masterson • Nov. 21, 2017
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    Novo Nordisk
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    Novo Nordisk: Obesity should be considered a chronic disease

    Shifting dynamics in the diabetes market are pushing the Danish drugmaker to pursue other therapeutic areas. 

    By Lisa LaMotta • Nov. 21, 2017
  • FDA pushes for more abuse-deterrent opioid generics

    Under new Commissioner Gottlieb, the FDA has been looking to increase competition across markets by ushering more drugs through the system more efficiently. 

    By Nov. 21, 2017
  • Roche's emicizumab wins US approval, threatening shake-up for hemophilia market

    Hemlibra, as the drug will be marketed, is OK'd for routine prophylaxis in patients who have hemophilia A with factor VIII inhibitors.

    By Nov. 16, 2017
  • Novartis sets Cosentyx hopes higher

    Already a blockbuster, Cosentyx has been one of Novartis' fastest launches. Even so, the Swiss pharma believes more growth is in the cards.

    By Nov. 15, 2017