Marketing: Page 42
-
Mylan, Biocon's biosims back on track in EU after manufacturing snag
In August, Biocon had withdrawn two applications for approval of proposed biosimilars after the EMA said it would need to reinspect a drug facility.
By Suzanne Elvidge • Dec. 7, 2017 -
Lilly's Taltz gains new indication, improving position versus Cosentyx
Both drugs are now approved to treat psoriatic arthritis, which could help Taltz make up some of the ground Novartis' drug gained by being quicker to market.
By Jacob Bell • Dec. 6, 2017 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
Biogen inks outcomes-based contract for MS meds
A deal with Prime Therapeutics will link the cost of several of the biotech's multiple sclerosis drugs to patient adherence and clinical value.
By Ned Pagliarulo • Dec. 6, 2017 -
FDA clears Amgen's Repatha for heart protection
Amgen can now market the PCSK9 inhibitor as an effective treatment to reduce heart attack and stroke, a potential edge to win over reluctant payers.
By Suzanne Elvidge • Dec. 6, 2017 -
Deep Dive
Spark CEO Marrazzo hints at million dollar price tag
As potential approval of the first gene therapy for a rare form of blindness approaches, the problem of pricing still lacks an easy solution.
By Lisa LaMotta • Dec. 4, 2017 -
Mylan wins first US approval of Herceptin biosimilar
Earlier this year, the generics maker reached a settlement with Roche to market the biosimilar, although launch timing in the U.S. remains unclear.
By Ned Pagliarulo • Dec. 4, 2017 -
J&J jumps in on Actelion spinout's hypertension drug
Through a collaboration deal, Idorsia is handing over rights to aprocitentan in exchange for a $230 million milestone payment.
By Jacob Bell • Dec. 4, 2017 -
Dive Awards
Most Impressive Drug Launch: Roche's Ocrevus
The first drug to win approval for primary progressive multiple sclerosis, Ocrevus' strong launch has already put the drug on a blockbuster trajectory.
By Ned Pagliarulo • Dec. 4, 2017 -
Dive Awards
Disruption of the Year: Long-Acting Hemophilia Drugs
Longer-acting treatments and gene therapies are likely to steal away hundreds of millions of dollars worth of revenue from established products in the coming years.
By Jacob Bell • Dec. 4, 2017 -
Senate passes tax bill that repeals individual mandate
Lawmakers will now attempt to work out the differences between the Senate bill and a similar tax bill the House passed last month that preserves the mandate.
By David Lim • Dec. 2, 2017 -
PhRMA, Express Scripts go head to head on drug pricing
The industry group and the PBM are both being blamed for the high price of drugs, but a complex pricing system only muddies the waters more.
By Lisa LaMotta • Nov. 30, 2017 -
Sanofi to propose limits on use of dengue vaccine after safety signal
Recently analyzed clinical data showed the shot could intensify subsequent cases of the disease for individuals who had not previously been infected.
By Ned Pagliarulo • Nov. 30, 2017 -
FDA's generics goals may spell trouble for branded drug-device combos
With an eye to drug pricing, agency head Scott Gottlieb said the FDA is taking "taking new steps" to finalize guidance for generic drug-device combos.
By Jacob Bell • Nov. 29, 2017 -
FDA knocks generic maker for misbranding sleep aid
The warning letter to Magna Pharmaceuticals is only the third such notice issued this year by the FDA office in charge of regulating prescription drug promotion.
By Ned Pagliarulo • Nov. 29, 2017 -
Viagra comes out from behind the counter in the UK
The U.K. is the first country to permit Pfizer's Viagra to be sold in pharmacies without a prescription, a move aimed at curtailing the online black market.
By Suzanne Elvidge • Nov. 29, 2017 -
Biopharma in charts: New drugs and the search for growth
Threatened by competition to top-selling medicines, drugmakers across the industry are turning to new products. BioPharma Dive takes a look at how the efforts of seven biopharmas have fared.
By Ned Pagliarulo • Nov. 28, 2017 -
Deep Dive
How Anthem's new PBM will impact pharma
David Henka, CEO of RxTE Health, sat down with BioPharma Dive to discuss the implications of a new pharmacy benefit manager entering the marketplace.
By Jacob Bell • Nov. 28, 2017 -
J&J eyes broader market for blood cancer med Darzalex
New study results could support approval of Darzalex in combination with three other drugs as a first-line treatment for certain patients with multiple myeloma.
By Ned Pagliarulo • Nov. 22, 2017 -
Concordia faces fine for bad pricing behavior
A U.K. regulator accused the drugmaker of price gouging, citing a near-6,000% increase in the price of a generic thyroid drug over 10 years.
By Suzanne Elvidge • Nov. 22, 2017 -
GSK boosted by US approval of two-drug HIV pill
Combining Tivicay with J&J's Edurant, the new regimen offers patients a less burdensome treatment option than current combos of three or more drugs.
By Ned Pagliarulo • Nov. 22, 2017 -
Optum gets caught up in Express Scripts, Anthem legal fight
The latest legal challenge pulls Optum into an ongoing battle that adds turmoil to a rapidly changing and consolidating space.
By Les Masterson • Nov. 21, 2017 -
Novo Nordisk: Obesity should be considered a chronic disease
Shifting dynamics in the diabetes market are pushing the Danish drugmaker to pursue other therapeutic areas.
By Lisa LaMotta • Nov. 21, 2017 -
FDA pushes for more abuse-deterrent opioid generics
Under new Commissioner Gottlieb, the FDA has been looking to increase competition across markets by ushering more drugs through the system more efficiently.
By Jacob Bell • Nov. 21, 2017 -
Roche's emicizumab wins US approval, threatening shake-up for hemophilia market
Hemlibra, as the drug will be marketed, is OK'd for routine prophylaxis in patients who have hemophilia A with factor VIII inhibitors.
By Jacob Bell • Nov. 16, 2017 -
Novartis sets Cosentyx hopes higher
Already a blockbuster, Cosentyx has been one of Novartis' fastest launches. Even so, the Swiss pharma believes more growth is in the cards.
By Ned Pagliarulo • Nov. 15, 2017