Marketing: Page 43


  • Senate passes tax bill that repeals individual mandate

    Lawmakers will now attempt to work out the differences between the Senate bill and a similar tax bill the House passed last month that preserves the mandate.

    By David Lim • Dec. 2, 2017
  • PhRMA, Express Scripts go head to head on drug pricing

    The industry group and the PBM are both being blamed for the high price of drugs, but a complex pricing system only muddies the waters more. 

    By Lisa LaMotta • Nov. 30, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
    Image attribution tooltip
    Brian Tucker / BioPharma Dive/BioPharma Dive
    Image attribution tooltip
    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Image attribution tooltip
    Sanofi Pastuer
    Image attribution tooltip

    Sanofi to propose limits on use of dengue vaccine after safety signal

    Recently analyzed clinical data showed the shot could intensify subsequent cases of the disease for individuals who had not previously been infected.

    By Ned Pagliarulo • Nov. 30, 2017
  • FDA's generics goals may spell trouble for branded drug-device combos

    With an eye to drug pricing, agency head Scott Gottlieb said the FDA is taking "taking new steps" to finalize guidance for generic drug-device combos.

    By Nov. 29, 2017
  • FDA knocks generic maker for misbranding sleep aid

    The warning letter to Magna Pharmaceuticals is only the third such notice issued this year by the FDA office in charge of regulating prescription drug promotion.

    By Ned Pagliarulo • Nov. 29, 2017
  • Viagra comes out from behind the counter in the UK

    The U.K. is the first country to permit Pfizer's Viagra to be sold in pharmacies without a prescription, a move aimed at curtailing the online black market.

    By Suzanne Elvidge • Nov. 29, 2017
  • Biopharma in charts: New drugs and the search for growth

    Threatened by competition to top-selling medicines, drugmakers across the industry are turning to new products. BioPharma Dive takes a look at how the efforts of seven biopharmas have fared. 

    By Ned Pagliarulo • Nov. 28, 2017
  • Deep Dive

    How Anthem's new PBM will impact pharma

    David Henka, CEO of RxTE Health, sat down with BioPharma Dive to discuss the implications of a new pharmacy benefit manager entering the marketplace. 

    By Nov. 28, 2017
  • J&J eyes broader market for blood cancer med Darzalex

    New study results could support approval of Darzalex in combination with three other drugs as a first-line treatment for certain patients with multiple myeloma.

    By Ned Pagliarulo • Nov. 22, 2017
  • Concordia faces fine for bad pricing behavior

    A U.K. regulator accused the drugmaker of price gouging, citing a near-6,000% increase in the price of a generic thyroid drug over 10 years.

    By Suzanne Elvidge • Nov. 22, 2017
  • GSK boosted by US approval of two-drug HIV pill

    Combining Tivicay with J&J's Edurant, the new regimen offers patients a less burdensome treatment option than current combos of three or more drugs. 

    By Ned Pagliarulo • Nov. 22, 2017
  • Image attribution tooltip
    Fotolia
    Image attribution tooltip

    Optum gets caught up in Express Scripts, Anthem legal fight

    The latest legal challenge pulls Optum into an ongoing battle that adds turmoil to a rapidly changing and consolidating space.   

    By Les Masterson • Nov. 21, 2017
  • Image attribution tooltip
    Novo Nordisk
    Image attribution tooltip

    Novo Nordisk: Obesity should be considered a chronic disease

    Shifting dynamics in the diabetes market are pushing the Danish drugmaker to pursue other therapeutic areas. 

    By Lisa LaMotta • Nov. 21, 2017
  • FDA pushes for more abuse-deterrent opioid generics

    Under new Commissioner Gottlieb, the FDA has been looking to increase competition across markets by ushering more drugs through the system more efficiently. 

    By Nov. 21, 2017
  • Roche's emicizumab wins US approval, threatening shake-up for hemophilia market

    Hemlibra, as the drug will be marketed, is OK'd for routine prophylaxis in patients who have hemophilia A with factor VIII inhibitors.

    By Nov. 16, 2017
  • Novartis sets Cosentyx hopes higher

    Already a blockbuster, Cosentyx has been one of Novartis' fastest launches. Even so, the Swiss pharma believes more growth is in the cards.

    By Ned Pagliarulo • Nov. 15, 2017
  • Boehringer wins EU approval for Humira biosimilar

    Cyltezo won't launch in Europe until October 2018 at the earliest, but that still could be years before it enters the U.S. market due to litigation with AbbVie.

    By Suzanne Elvidge • Nov. 15, 2017
  • Image attribution tooltip
    AstraZeneca plc
    Image attribution tooltip

    AstraZeneca wins US approval for asthma biologic

    The British drugmaker, long a leader in respiratory disease, has turned to biologics like Fasenra to fuel growth over the next decade.

    By Ned Pagliarulo • Nov. 15, 2017
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Amazon tells regulators it will not sell drugs

    The e-commerce giant reportedly told Indiana and Tennessee regulators it would sell medical supplies from its new healthcare distribution centers.

    By Edwin Lopez • Nov. 15, 2017
  • Digital Abilify pill secures first-of-its-kind FDA approval

    Abilify MyCite embeds a sensor within a pill, and pairs the combo with a wearable patch, in order to help patients stay on regimen.

    By Nov. 14, 2017
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    Hospitals file lawsuit to block 340B drug payment cut

    Plaintiffs including the AHA argue the reimbursement change exceeds the authority of the HHS secretary and is "arbitrary and capricious."

    By Shannon Muchmore • Nov. 14, 2017
  • Image attribution tooltip
    Novo Nordisk
    Image attribution tooltip

    Novo cuts more jobs in commercial restructuring

    Increased competition and higher pricing pressures have hurt the Danish drugmaker in its core diabetes business.

    By Lisa LaMotta • Nov. 13, 2017
  • Anthem reverses course, agrees to cover Sarepta's Duchenne drug

    The insurer had originally decided last October against covering Exondys 51, citing the drug's mixed clinical evidence. 

    By Suzanne Elvidge • Nov. 13, 2017
  • Ocrevus, Mvasi and 8 other drugs get CHMP go-ahead

    The EMA advisory committee's latest approval recommendations included copycat and generic offerings that could sap money from blockbuster franchises.

    By Nov. 10, 2017
  • Analysts fret over MannKind's disappearing cash

    The inhalable insulin maker continues to struggle to commercialize its only product, putting a squeeze on the company's cash holdings. 

    By Lisa LaMotta • Nov. 8, 2017