Marketing: Page


  • Deep Dive

    How Bristol-Myers and Pfizer are using real-world data to unseat warfarin

    Eliquis, the pharmas' blood thinner, is now a blockbuster. Yet the companies see more growth ahead, tapping real-world data to convince doctors and payers.

    By Ned Pagliarulo • Jan. 29, 2018
  • Deep Dive

    When real-world evidence becomes a real headache

    After devoting considerable time and resources to find out how a product works in everyday life, drugmakers can be left with more questions than answers.

    By Jan. 29, 2018
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Elizabeth Regan/BioPharma Dive
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    Deep Dive

    Payers wade into real-world evidence, but tread lightly

    Insurers and pharmacy benefit managers are wary about the quality of data underlying real-world evidence.

    By David Lim • Jan. 29, 2018
  • ICER: High-priced Hemlibra could reduce hemophilia costs

    Even though the drug's price is high, once-weekly Hemlibra could save costs for the U.S. healthcare system.

    By Suzanne Elvidge • Jan. 29, 2018
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    Novartis
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    US in 'desperate need' of biosimilars: Novartis' Narasimhan

    Incoming CEO Vas Narasimhan expects significant uptake of biosimilars in the future, despite a sluggish start in the U.S. for the copycat biologics.  

    By Ned Pagliarulo • Jan. 24, 2018
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    Courtesy of Genmab A/S
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    Novartis pulls Arzerra outside US markets amid rising CLL competition

    In all markets except the U.S., the leukemia drug will only be available on a compassionate use basis. 

    By Ned Pagliarulo • Jan. 24, 2018
  • NYC seeks $500M in suit aimed at opioid manufacturers

    The Big Apple joins a chorus of cities, states and counties seeking retribution from prescription painkiller developers, including J&J and Purdue Pharma.

    By Jan. 24, 2018
  • Novartis predicts growth pick-up on back of Cosentyx, Entresto

    Incoming CEO Vas Narasimhan will soon step into the role, as the Swiss pharma looks to rebound from several years of declining operating profits.

    By Ned Pagliarulo • Jan. 24, 2018
  • Drug price hikes drive health spending up

    The Health Care Cost Institute found healthcare spending grew 4.6% last year.

    By Jeff Byers • Jan. 23, 2018
  • J&J signals new tax laws won't change its M&A strategy

    Despite a more favorable tax rate, J&J leadership said the company is still focused largely on early-stage acquisitions after a busy year of dealmaking.

    By Jan. 23, 2018
  • FDA to speed public notification of product recalls

    The move is part of the FDA's efforts to strengthen its enforcement of potentially unsafe food and medical products.

    By Ned Pagliarulo • Jan. 19, 2018
  • Pharma, payers clash over CMS Part D drug rebate plan

    The drug, PBM and insurance industries differ on a CMS proposal to require Part D sponsors to pass on a percentage of rebates to consumers.

    By David Lim • Jan. 18, 2018
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    Shire
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    Shire's latest approval won't save it from Hemlibra

    The EC thumbs up for Adynovi should bolster Shire's hemophilia business, yet Roche's new drug still threatens bottom lines. 

    By Jan. 17, 2018
  • Novartis aims for US approval of Humira biosimilar

    If OK'd by the FDA, the Swiss pharma's drug would be the third copycat version of the top-selling biologic product in the U.S.

    By Suzanne Elvidge • Jan. 17, 2018
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    Elizabeth Regan/BioPharma Dive
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    Price for Spark gene therapy too high, ICER says

    Even considering indirect societal benefits, the group found Luxturna's $850,000 price tag would need to be cut in half to meet its cost-effectiveness thresholds.

    By Ned Pagliarulo • Jan. 16, 2018
  • Novartis goes 2-0 against J&J in psoriasis

    Fresh data support Cosentyx's superiority to Stelara in treating plaque psoriasis.

    By Jan. 16, 2018
  • AstraZeneca's PARP inhibitor gains market edge with breast cancer approval

    Lynparza, already one of AstraZeneca's fastest growing products, now holds a new indication over rival therapies from Clovis and Tesaro.

    By Jan. 12, 2018
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    Elizabeth Regan/BioPharma Dive
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    BioPharma Dive's 3 predictions for 2018 and beyond

    What trends will shape the biopharma industry in 2018? BioPharma Dive's editors took a stab at predicting how the year may unfold for AI, oncology and neuroscience.

    By Ned Pagliarulo • Jan. 12, 2018
  • Drug charity group bites back at HHS

    Patient Services Inc. filed a lawsuit claiming recent guidance from the department violated the organization's First Amendment rights.

    By Jan. 10, 2018
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    Getty Images
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    FDA slaps down Amneal bid to stop Forteo generics

    The agency has rejected a citizen petition from the copycat drugmaker.

    By Jan. 10, 2018
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    Elizabeth Regan/BioPharma Dive
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    Deep Dive

    Price competition to hit oncology next: BioPharma Dive's 2018 predictions

    Cancer drugs routinely command a premium price. A crowded pipeline of me-too rivals could change that. 

    By Ned Pagliarulo • Jan. 10, 2018
  • JPM18: Allergan says no Restasis generic before second quarter

    Allergan has fought hard against generic competitors to its blockbuster eye drug.

    By Suzanne Elvidge • Jan. 10, 2018
  • Azar talks list prices, mandatory Medicare pilots

    The HHS nominee identified high drug prices and shifting payment models to reward health outcomes as top priorities.

    By David Lim • Jan. 9, 2018
  • FDA rejects Allergan's latest bid to block Restasis copies

    Allergan could face generic competition to Restasis as soon as this year, bringing with it a potential blow to the company's bottom line.

    By Ned Pagliarulo • Jan. 5, 2018
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    Getty Images
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    Deep Dive

    Drug approvals surged in 2017. What does that mean for pharma?

    The FDA approved more novel medicines in 2017 than in any year since 1996.

    By Ned Pagliarulo • Jan. 3, 2018