Marketing: Page 43


  • Boehringer wins EU approval for Humira biosimilar

    Cyltezo won't launch in Europe until October 2018 at the earliest, but that still could be years before it enters the U.S. market due to litigation with AbbVie.

    By Suzanne Elvidge • Nov. 15, 2017
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    AstraZeneca plc
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    AstraZeneca wins US approval for asthma biologic

    The British drugmaker, long a leader in respiratory disease, has turned to biologics like Fasenra to fuel growth over the next decade.

    By Nov. 15, 2017
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Amazon tells regulators it will not sell drugs

    The e-commerce giant reportedly told Indiana and Tennessee regulators it would sell medical supplies from its new healthcare distribution centers.

    By Edwin Lopez • Nov. 15, 2017
  • Digital Abilify pill secures first-of-its-kind FDA approval

    Abilify MyCite embeds a sensor within a pill, and pairs the combo with a wearable patch, in order to help patients stay on regimen.

    By Nov. 14, 2017
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    Hospitals file lawsuit to block 340B drug payment cut

    Plaintiffs including the AHA argue the reimbursement change exceeds the authority of the HHS secretary and is "arbitrary and capricious."

    By Shannon Muchmore • Nov. 14, 2017
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    Novo Nordisk
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    Novo cuts more jobs in commercial restructuring

    Increased competition and higher pricing pressures have hurt the Danish drugmaker in its core diabetes business.

    By Lisa LaMotta • Nov. 13, 2017
  • Anthem reverses course, agrees to cover Sarepta's Duchenne drug

    The insurer had originally decided last October against covering Exondys 51, citing the drug's mixed clinical evidence. 

    By Suzanne Elvidge • Nov. 13, 2017
  • Ocrevus, Mvasi and 8 other drugs get CHMP go-ahead

    The EMA advisory committee's latest approval recommendations included copycat and generic offerings that could sap money from blockbuster franchises.

    By Nov. 10, 2017
  • Analysts fret over MannKind's disappearing cash

    The inhalable insulin maker continues to struggle to commercialize its only product, putting a squeeze on the company's cash holdings. 

    By Lisa LaMotta • Nov. 8, 2017
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    Spark Therapeutics
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    Spark gene therapy for blindness could come at steep cost

    While no price has been set, Spark's CEO suggested the one-time treatment would be worth more than $1 million per patient. 

    By Nov. 8, 2017
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    Alkermes defends promotion of its opioid dependence drug

    In a recent letter, California Senator Kamala Harris demanded the company provide more details on how it promoted the drug to law enforcement agents.

    By Nov. 8, 2017
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    Roche
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    Alecensa vs. Xalkori: New approval pits Roche against Pfizer

    An expanded label for Roche's Alecensa should help the Swiss pharma wrest control of the first-line market for ALK+ lung cancer away from Pfizer's Xalkori.

    By Suzanne Elvidge • Nov. 8, 2017
  • A Regeneron sign in front of a building.
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    Courtesy of Regeneron Pharmaceuticals
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    Regeneron boosted by Eylea strength

    The biotech's future growth, however, will increasingly depend on the performance of the newer biologics Dupixent, Praluent and Kevzara.

    By Nov. 8, 2017
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    Ohio voters knock down drug pricing initiative

    About 80% of voters cast ballots against Issue 2, which would have prevented the state from buying prescription drugs at prices higher than what the Department of Veterans Affairs pays.

    By Nov. 8, 2017
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    Courtesy of Sanofi
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    Diabetes drags on Sanofi, even as Dupixent shines

    Although strong growth from Sanofi's new immunology drug Dupixent was a bright spot, the French drugmaker's diabetes business continued to struggle.   

    By Nov. 2, 2017
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    Fotolia
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    ICER looks to expand watchdog role with new funding

    A nearly $14 million grant will enable the research group to analyze the clinical and cost effectiveness of all new medicines approved in the U.S.

    By Nov. 1, 2017
  • MSF inks deals for lower-cost hep C treatments

    The organization says it can now buy generic versions of Gilead's Sovaldi and Bristol-Myers' Daklinza for $120 per 12-week treatment course. 

    By Nov. 1, 2017
  • Verastem moves closer to US filing for blood cancer drug

    Verastem's bet on duvelisib could pay off if the FDA looks favorably on the company's planned application for approval. 

    By Suzanne Elvidge • Nov. 1, 2017
  • The globalization of the pharma industry

    From China to Brazil, maturing economies and improving regulatory environments will open up opportunities for an industry on the hunt for new growth.

    By Lisa LaMotta • Nov. 1, 2017
  • Allergan draws up battle plans as Restasis, other drugs face patent expiries

    Company CEO Brent Saunders plans to hold back on business development until Restasis' situation becomes clearer. 

    By Nov. 1, 2017
  • Deep Dive

    Barriers remain for a drug industry ready to blossom in Brazil

    A poor patient population, a tricky tax code and turmoil within the government have created obstacles for pharma companies entering the Brazilian market. 

    By Oct. 30, 2017
  • 3 Trends in pharma globalization

    As healthcare becomes a global economy, pharma companies face a slew of challenges as they try to commercialize in multiple markets across the globe. 

    By Lisa LaMotta • Oct. 30, 2017
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    Merck sales slip, even as Keytruda gains ground

    A cyberattack in June resulted in $135 million in lost sales, compounding the financial hit Merck felt from several products losing market exclusivity. 

    By Oct. 27, 2017
  • Amazon reportedly snaps up wholesale pharmacy licenses

    The e-commerce giant has received regulatory approval from 12 states, and analysts have said it's only a matter of time before it dives into the market.

    By Daphne Howland • Oct. 27, 2017
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    Gilead warns hep C sales could fall further

    Investors were spooked by comments from Gilead execs that the company's hepatitis C drugs were likely to come under more pressure in the fourth quarter. 

    By Oct. 26, 2017