Marketing: Page 45


  • Image attribution tooltip
    Elizabeth Regan/BioPharma Dive
    Image attribution tooltip

    Express Scripts: Specialty meds driving up US drug spend

    A new report from the PBM found the number of health plan members whose annual pharmacy bill cost more than $50,000 had spiked by 35% since 2014. 

    By Oct. 2, 2017
  • Ablynx prepares path for lead drug after positive late-stage results

    Caplacizumab met primary and key secondary goals of the HERCULES study, which evaluated the drug in patients with a rare blood disorder.

    By Oct. 2, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
    Image attribution tooltip
    Brian Tucker / BioPharma Dive/BioPharma Dive
    Image attribution tooltip
    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • A building with logo of drugmaker Eli Lilly.
    Image attribution tooltip
    Courtesy of Eli Lilly
    Image attribution tooltip

    Lilly's abema gets FDA OK, setting it up for blockbuster status

    Verzenio comes as the third CDK 4/6 inhibitor to market, facing competition from Pfizer's Ibrance and Novartis' Kisqali, but it could be best in class.

    By Sept. 29, 2017
  • Image attribution tooltip
    Getty
    Image attribution tooltip

    AbbVie, Amgen reach a deal on Humira biosimilar

    Now, a copycat of the mega-blockbuster anti-inflammatory drug likely won't reach the U.S. market until 2023.

    By Sept. 28, 2017
  • Coverage barriers and high co-pays block access to PCSK9 drugs

    Only a third of patients prescribed Repatha or Praluent in the drugs' first year of availability actually ended up receiving therapy, according to a new study. 

    By Suzanne Elvidge • Sept. 28, 2017
  • FDA targets illegal online pharmacies as part of global crackdown

    In a recent enforcement effort, the U.S. regulator sent 13 warning letters to the operators of 401 websites peddling illegal or counterfeit medicines. 

    By Suzanne Elvidge • Sept. 27, 2017
  • AbbVie to keep limits on price hikes next year, denying backtrack

    Pressure ratcheted up on AbbVie after reports suggested the drugmaker was considering returning to double-digit price increases in 2018.

    By Sept. 27, 2017
  • Image attribution tooltip
    Getty Images
    Image attribution tooltip

    J&J, Roche among companies selected for FDA digital health pilot

    The regulator hopes to improve how it reviews digital medical devices, aiming to streamline the path to market for new health tools.

    By Jeff Byers • Sept. 26, 2017
  • What you need to know: The evolving pharma sales force

    BioPharma Dive's latest Spotlight examines how the pressures of shifting markets, patent expirations and industry restructurings have impacted sales forces. 

    By Lisa LaMotta • Sept. 26, 2017
  • Image attribution tooltip
    Novartis AG
    Image attribution tooltip

    Premium price for Novartis' CAR-T sparks pushback from top PBM

    The healthcare system is not equipped to pay for personalized, one-time treatments like Novartis' newly approved Kyrmiah, says Express Scripts.

    By Sept. 25, 2017
  • Judge denies PhRMA, BIO jab at Nevada law

    The trade groups didn't convince Judge James Mahan that a temporary restraining order was warranted for the state's diabetes drug pricing transparency bill.

    By Sept. 20, 2017
  • House members urge Trump to lower cost of opioid overdose antidote

    Prices of new naloxone formulations, such as Kaleo's Evzio, have risen in recent years, drawing scrutiny from lawmakers.

    By Suzanne Elvidge • Sept. 20, 2017
  • Bayer ends sales of Essure implant outside of US

    The drugmaker said the decision was unrelated to the safety or efficacy of the contraceptive, which has been the subject of numerous consumer complaints. 

    By Sept. 19, 2017
  • Split adcomm vote leaves Pfizer's Sutent in limbo

    An FDA advisory panel voted six in favor, six against a new indication for the drugmaker's cancer med.

    By Sept. 19, 2017
  • Deep Dive

    Digital pharma sales technologies soar

    Digital contact with physicians has changed the role of the sales rep and made it easier to track patient data. 

    By Malorye Allison Branca • Sept. 18, 2017
  • Image attribution tooltip
    BioPharma Dive
    Image attribution tooltip
    Deep Dive

    5 Trends shaping the pharma sales force

    Many factors have played a role in shrinking the pharma sales force. But sales reps aren't going away — their role is just changing.

    By Lisa LaMotta • Sept. 18, 2017
  • Image attribution tooltip
    Getty
    Image attribution tooltip
    Deep Dive

    Smaller sales forces get the job done in rare disease

    The shift from primary care to specialty medicines has meant rightsizing sales forces to match markets.

    By Sept. 18, 2017
  • Image attribution tooltip
    Elizabeth Regan/BioPharma Dive
    Image attribution tooltip
    Deep Dive

    How to optimize pharma sales forces in a changing marketplace

    Less time with doctors, an increase in rare disease drugs and higher use of digital tools means it's important to find the right talent and use reps efficiently.

    By Sept. 18, 2017
  • Image attribution tooltip
    Elizabeth Regan/BioPharma Dive
    Image attribution tooltip

    Infographic: Pharma sales force by the numbers

    As sales forces have shrunk across the industry, pharma is looking to new ways to reach physicians. 

    By Jordan Branch , Lisa LaMotta • Sept. 18, 2017
  • Bayer's PI3K inhibitor secures FDA approval

    The regulatory OK was supported by a mid-stage study which showed efficacy in heavily pretreated patients with follicular lymphoma.

    By Sept. 15, 2017
  • Amgen, Allergan win first approval of cancer biosimilar in US

    The drug, which will be marketed as Mvasi, is a biosimilar version of Roche's top-selling biologic Avastin.

    By Sept. 14, 2017
  • New estimate puts cost to develop a cancer drug at $648M

    An analysis published in JAMA found that developing cancer drugs may cost significantly less than previously thought. 

    By Lisa LaMotta • Sept. 13, 2017
  • Image attribution tooltip
    ZS Associates via Shutterstock
    Image attribution tooltip
    Sponsored by ZS Associates

    Taking the long view on pharma's reputation management

    To start chipping away at pharma’s reputation problem, companies should consider tapping their internal brand champions — and equipping them for success. 

    By Pratap Khedkar • Sept. 13, 2017
  • ICER analysis latest salvo in debate over Repatha price

    Amgen's cholesterol drug would need to cost between 85% and 88% less than its current list price to meet the research group's value-based benchmark.

    By Sept. 12, 2017
  • FDA warns drugmaker over misleading marketing of opioid

    The regulator's letter to Cipher Pharmaceuticals is only the second warning issued by the Office of Prescription Drug Promotion this year.

    By Sept. 6, 2017