Marketing: Page 45


  • Anthem leaves Express Scripts behind to roll out its own PBM

    Named IngenioRx, the new pharma middleman is scheduled to debut in 2020.

    By Oct. 18, 2017
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    CVS aims to cut patient drug costs through EHR collaboration

    The PBM will work with electronic health records provider Epic to give prescribers better visibility into lower cost options. 

    By Suzanne Elvidge • Oct. 18, 2017
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    NICHOLAS KAMM/AFP/Getty Images, Edited by: Kendall Davis/Biopharma Dive
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    Trevena cuts workforce 30% to free up cash

    In a "re-positioning" effort, the company is focusing more resources on getting its pain med Olinvo approved and commercialized.

    By Oct. 13, 2017
  • Merck's StayWell nabs mobile app maker MedHelp

    The deal helps to strengthen Merck’s role in diabetes management.

    By Meg Bryant • Oct. 12, 2017
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    BioPharma Dive
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    Long rundowns of side effects can make drugs seem less risky, study finds

    Paradoxically, exhaustively listing risks in DTC ads can dilute consumer perception of the severity of a drug's side effects, according to new research.

    By Ned Pagliarulo • Oct. 11, 2017
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    Lupin expands US presence with $150M Symbiomix deal

    While branded drugs remain a small contributor to Lupin's overall sales, the Indian generics maker hopes acquiring Symbiomix will help build its specialty business.

    By Ned Pagliarulo • Oct. 11, 2017
  • Clovis looks to expand label for PARP inhibitor

    Securing approval to expand use of Rubraca for a broader group of patients will be a key step if Clovis is to catch up with its PARP rivals.

    By Suzanne Elvidge • Oct. 11, 2017
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    Insys calls opioid allegations 'unfair'

    After several states brought lawsuits against the company, Insys responded by noting the steps it has taken to fix past mistakes.

    By Lisa LaMotta • Oct. 9, 2017
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    Flexion secures US approval for osteoarthritis drug

    The biotech is highlighting the drug as a non-opioid, non-surgical option for knee pain associated with the chronic condition. 

    By Ned Pagliarulo • Oct. 9, 2017
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    Report: Amazon near a decision about pharmacy sales

    As the e-commerce giant weighs whether to jump into the volatile space, shares of drug store retailers Walgreens, CVS Health and Rite Aid all fell on Friday.

    By Daphne Howland • Oct. 9, 2017
  • PCSK9 court saga drags on for Sanofi, Regeneron and Amgen

    A court has allowed for the continued sale of Praluent, while the companies continue to battle it out over the flailing market. 

    By Suzanne Elvidge • Oct. 6, 2017
  • Insys hit with lawsuit, fine for opioid marketing

    The latest litigation against Insys comes from the state of New Jersey, which is accusing the company of "titanic greed and corporate irresponsibility."

    By Lisa LaMotta • Oct. 5, 2017
  • Motif delivers more strong data on its antibiotic

    In another late-stage study, the company's iclaprim demonstrated non-inferiority to standard-of-care in treating bacterial skin infections. 

    By Oct. 5, 2017
  • CVS to use prescription labeling from Target designer

    Despite accolades and the popularity of designer Deborah Adler's Target Pharmacy labeling, CVS didn't adopt it when it took over Target's pharmacy business — until now.

    By Daphne Howland • Oct. 5, 2017
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    Allergan
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    Allergan to Congress: The IPR system needs fixing

    In a recently penned letter, CEO Brent Saunders defended his company's decision to protect Restasis patents by working with the Saint Regis Mohawk Tribe.

    By Oct. 4, 2017
  • Generic makers fail to stop drug pricing law

    The Association for Accessible Medicines' lawsuit has failed to halt Maryland's House Bill 631 going into effect this weekend.

    By Suzanne Elvidge • Oct. 4, 2017
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    Elizabeth Regan/BioPharma Dive
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    Express Scripts: Specialty meds driving up US drug spend

    A new report from the PBM found the number of health plan members whose annual pharmacy bill cost more than $50,000 had spiked by 35% since 2014. 

    By Ned Pagliarulo • Oct. 2, 2017
  • Ablynx prepares path for lead drug after positive late-stage results

    Caplacizumab met primary and key secondary goals of the HERCULES study, which evaluated the drug in patients with a rare blood disorder.

    By Oct. 2, 2017
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    Courtesy of Eli Lilly
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    Lilly's abema gets FDA OK, setting it up for blockbuster status

    Verzenio comes as the third CDK 4/6 inhibitor to market, facing competition from Pfizer's Ibrance and Novartis' Kisqali, but it could be best in class.

    By Sept. 29, 2017
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    AbbVie, Amgen reach a deal on Humira biosimilar

    Now, a copycat of the mega-blockbuster anti-inflammatory drug likely won't reach the U.S. market until 2023.

    By Sept. 28, 2017
  • Coverage barriers and high co-pays block access to PCSK9 drugs

    Only a third of patients prescribed Repatha or Praluent in the drugs' first year of availability actually ended up receiving therapy, according to a new study. 

    By Suzanne Elvidge • Sept. 28, 2017
  • FDA targets illegal online pharmacies as part of global crackdown

    In a recent enforcement effort, the U.S. regulator sent 13 warning letters to the operators of 401 websites peddling illegal or counterfeit medicines. 

    By Suzanne Elvidge • Sept. 27, 2017
  • AbbVie to keep limits on price hikes next year, denying backtrack

    Pressure ratcheted up on AbbVie after reports suggested the drugmaker was considering returning to double-digit price increases in 2018.

    By Ned Pagliarulo • Sept. 27, 2017
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    J&J, Roche among companies selected for FDA digital health pilot

    The regulator hopes to improve how it reviews digital medical devices, aiming to streamline the path to market for new health tools.

    By Jeff Byers • Sept. 26, 2017
  • What you need to know: The evolving pharma sales force

    BioPharma Dive's latest Spotlight examines how the pressures of shifting markets, patent expirations and industry restructurings have impacted sales forces. 

    By Lisa LaMotta • Sept. 26, 2017