Marketing: Page 52
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Diabetes decline hangs over Sanofi's growth in specialty care, immunology
Strong growth from Sanofi's Genzyme unit and launch of Dupixent has the French drugmaker touting its new potential, but worsening diabetes performance could dampen some of that enthusiasm.
By Ned Pagliarulo • April 28, 2017 - 
                    
                    
                        
                    
                    
                    
BioMarin's Batten disease drug gets a yes at a cost of $702K
Brineura, BioMarin's drug for the ultra-rare CLN2 pediatric brain disorder, could have a price tag of almost half a million dollars a year, even after discounts.
By Suzanne Elvidge • April 28, 2017 - 
    
    
                
                
                    Explore the Trendline➔
                
            
            
            
                
                    Brian Tucker / BioPharma Dive/BioPharma Dive
            TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff - 
                    
                    
                        
                    
                    
                    
AbbVie: We have more cash than we need
The specialty pharma reported strong earnings for Humira and discussed the options those strong sales open up from a business development standpoint.
By Lisa LaMotta • April 27, 2017 - 
                    
                    
                        
                    
                    
                    
Amgen optimistic despite sales saying otherwise
Disappointing sales for its flagship Enbrel and blockbuster-hopeful Repatha underscored the lack of promising new therapies coming out of the big biotech.
By Lisa LaMotta • April 27, 2017 - 
                    
                    
                        
                    
                    
                    
Amid sales growth, Roche plans defense from biosimilar threats
Positive results from APHINITY give Roche confidence it can manage incoming competition to its HER2 franchise while newer drugs like Ocrevus come on line.
By Ned Pagliarulo • April 27, 2017 - 
                    
                    
                        
                    
                    
                    
Sanofi missed out on EpiPen and it's not happy
The French pharma has filed suit against Mylan for anti-competitive practices in the epinephrine space, despite it dropping the product.
By Lisa LaMotta • April 26, 2017 - 
                    
                    
                        
                    
                    
                    
Q1 Earnings Preview: AbbVie, AstraZeneca, BMS, Celgene, Roche, Sanofi
Immuno-oncology will be in the spotlight over the next few days as AstraZeneca, Bristol-Myers and Roche are set to present new details on their competing drugs.
By Ned Pagliarulo , Lisa LaMotta , Jacob Bell • April 26, 2017 - 
                    
                    
                        
                    
                    
                    
FDA busts 14 companies for selling bogus cancer cures
The regulator sent warning letters to all 14 firms demanding removal of the mostly digital ads and videos that fraudulently touted miraculous new treatments.
By Ned Pagliarulo • April 25, 2017 - 
                    
                    
                        
                    
                    
                    
Biogen underscores Ocrevus' threat to MS revenues
The company pointed to warehousing of multiple sclerosis patients for lukewarm sales in the first quarter, and Roche's treatment may be one reason why.
By Jacob Bell • April 25, 2017 - 
                    
                    
                        
                    
                    
                    
Valeant prices psoriasis drug at $42K per year
The drugmaker, which has a controversial history with the pricing of its products, claimed Siliq is the "lowest injectable biologic psoriasis treatment currently on the market."
By Jacob Bell • April 21, 2017 - 
                    
                    
                        
                    
                    
                    
Market forces push uniQure to abandon Glybera
The biotech has finally given up on its pricey gene therapy after the drug failed to gain traction in the EU.
By Lisa LaMotta • April 20, 2017 - 
                    
                    
                        
                    
                    
                    Sponsored by MicroMass
Improving outcomes start before drug launch
Patient-centered pre-launch communications and evidence-based approaches to marketing are key to successfully preparing healthcare providers to obtain better outcomes.
By By Rob Peters, EVP, Strategy, MicroMass Communications, Inc. • April 18, 2017 - 
                    
                    
                        
                    
                    
                    
Biotech calls on 'Poop Troop' to drive constipation awareness
Synergy Pharmaceuticals launched a set of 14 downloadable poop emojis aimed at encouraging conversation around the sensitive topic.
By Ned Pagliarulo • April 12, 2017 - 
                    
                    
                        
                    
                    
                    
Gilead works on lifecycle management for Sovaldi as Hep C franchise wanes
The FDA's approval of Harvoni and Sovaldi in patients 12 and older is the latest example.
By Jacob Bell • April 12, 2017 - 
                    
                    
                        
                    
                    
                    
Neurocrine's Ingrezza secures FDA approval
The company's stock jumped more than 20% after the FDA approved the tardive dyskinesia drug — Neurocrine's first product cleared for market.
By Jacob Bell • April 12, 2017 - 
                    
                    
                        
                    
                    
                    Sponsored by ZS Associates
What pharma needs to know about local healthcare markets
Aligning customer engagement teams to local healthcare markets could enable pharmaceutical reps and account managers to deliver better value to patients.
By Paul Darling • April 11, 2017 - 
                    
                    
                        
                    
                    
                    
In familiar routine, ICER finds rheumatoid arthritis drugs overpriced
The research group has come under fire from the industry for its cost-effectiveness calculations, which have found many top brands to be too expensive.
By Ned Pagliarulo • April 10, 2017 - 
                    
                    
                        
                    
                    
                    Deep Dive
The orphan drug dilemma: How to price for a tiny market
Despite small patient populations and historically high prices, the pricing model for rare disease drugs has reached a turning point, prompting companies and insurers to push for new innovative models.
By Lisa LaMotta • April 10, 2017 - 
                    
                    
                        
                    
                    
                    
Novartis licenses bite-sized biotech's dry eye drug
The deal with Lubris Biotech adds another candidate to Novartis ophthalmology pipeline, which may help the company's struggling eye care business down the line.
By Jacob Bell • April 7, 2017 - 
                    
                    
                        
                    
                    
                    
PhRMA takes shot at payers in drug pricing war
A new print and digital ad campaign dubbed "Share the Savings" suggests insurers aren't passing along the discounts they receive from drugmakers.
By Ned Pagliarulo • April 6, 2017 - 
                    
                    
                        
                    
                    
                    
Sanofi pays $20M bill to resolve claims of overcharging
The French pharma's vaccines arm will shell out to resolve claims it overcharged the VA between 2002 and 2011.
By Suzanne Elvidge • April 5, 2017 - 
                    
                    
                        
                    
                    
                    
Should the US government license hep C drugs?
The National Academies of Sciences, Engineering and Medicine is looking at innovative payment models to address ways to treat all patients with hepatitis C, while not depriving pharmaceutical companies of sales.
By Suzanne Elvidge • March 31, 2017 - 
                    
                    
                        
                    
                    
                    
Drug prices continue to climb, but who's to blame?
A new report released by the powerful industry trade group PhRMA says payers are failing to pass on savings to consumers from drugmaker discounts.
By Ned Pagliarulo , Suzanne Elvidge • March 30, 2017 - 
                    
                    
                        
                    
                    
                    
Legwork leaves Sanofi, Regeneron confident in Dupixent uptake
The companies are optimistic about the prospects of their eczema drug Dupixent, which has a list price of $37,000 per year, getting on payer formularies.
By Jacob Bell • March 29, 2017 - 
                    
                    
                        
                    
                    
                    
Sanofi, Regeneron's eczema drug Dupixent gains FDA approval
The highly-anticipated Dupixent is expected to rake in around $3 billion in peak annual sales, according to some industry followers.
By Jacob Bell • March 28, 2017