Marketing: Page 52


  • PhRMA takes shot at payers in drug pricing war

    A new print and digital ad campaign dubbed "Share the Savings" suggests insurers aren't passing along the discounts they receive from drugmakers. 

    By April 6, 2017
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    Sanofi Pastuer
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    Sanofi pays $20M bill to resolve claims of overcharging

    The French pharma's vaccines arm will shell out to resolve claims it overcharged the VA between 2002 and 2011.

    By Suzanne Elvidge • April 5, 2017
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Should the US government license hep C drugs?

    The National Academies of Sciences, Engineering and Medicine is looking at innovative payment models to address ways to treat all patients with hepatitis C, while not depriving pharmaceutical companies of sales. 

    By Suzanne Elvidge • March 31, 2017
  • Drug prices continue to climb, but who's to blame?

    A new report released by the powerful industry trade group PhRMA says payers are failing to pass on savings to consumers from drugmaker discounts. 

    By , Suzanne Elvidge • March 30, 2017
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    Sanofi, Regeneron
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    Legwork leaves Sanofi, Regeneron confident in Dupixent uptake

    The companies are optimistic about the prospects of their eczema drug Dupixent, which has a list price of $37,000 per year, getting on payer formularies. 

    By March 29, 2017
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    Sanofi, Regeneron
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    Sanofi, Regeneron's eczema drug Dupixent gains FDA approval

    The highly-anticipated Dupixent is expected to rake in around $3 billion in peak annual sales, according to some industry followers.

    By March 28, 2017
  • JAMA confirms DTC drove 'Low-T' craze

    A recent report shows the strength of DTC advertising and how it can be abused. 

    By Lisa LaMotta • March 23, 2017
  • J&J, GSK pull ads from YouTube amid display concerns

    A growing list of major corporations have paused advertising on the media channel due to alarm that product marketing may be appearing next to offensive material. 

    By March 23, 2017
  • Newron finally secures US approval for Parkinson's drug

    Xadago has been approved in the EU since early 2015, but troubles with the FDA had kept it off the U.S. market until now. 

    By Suzanne Elvidge • March 22, 2017
  • Lilly offers up drug pricing details amid ongoing scrutiny of industry

    Following criticism over the cost of its insulin drugs, the company gave a glimpse into its pricing decisions in an annual report.

    By March 20, 2017
  • FDA advisory panel votes against Endo's opioid painkiller

    After the panel concluded the risks associated with Opana ER outweigh its benefits, the FDA will now have to decide what reforms to take for the prescription opioid.

    By March 15, 2017
  • OncBioMune, EOC aim to develop gastric cancer drug

    The commercialization deal is part of the Louisiana-based biopharma’s push southward into Mexico, Central America and South America.

    By Judy Packer-Tursman • March 15, 2017
  • Bernie Sanders calls for more broadcast news on drug pricing

    The Vermont senator sent a letter to Fox News, CNN and four other television news networks criticizing their lack of coverage on pharmaceutical pricing.

    By March 15, 2017
  • Acorda taps Amazon's Alexa to build MS awareness

    Say "Alexa, start MS Awareness," and Amazon's voice recognition software will deliver facts and tips about multiple sclerosis from Acorda's app. 

    By Suzanne Elvidge • March 15, 2017
  • Mylan clears way for biosimilar Herceptin launch in US

    The EpiPen manufacturer reached a settlement deal with Roche, granting Mylan a license to commercialize what could be the first Herceptin copy in the U.S. 

    By March 13, 2017
  • Using social to tap into the rare disease market

    The annual Rare Disease Day is designed to connect the rare disease community, build awareness and raise research funds.

    By Judy Packer-Tursman • March 10, 2017
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    Russo Public Relations
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    5 biotech CEOs on payers, investors and big bets

    BioPharma Dive sat down with the top executives from several biotechs at the BIO CEO conference in New York. Here is what they had to say about the challenges they face, dealing with payers and educating investors. 

    By Lisa LaMotta • March 9, 2017
  • Express Scripts challenges Gilead in pricing blame game

    The pharmacy benefit manager fired back at Gilead, calling on the drugmaker to lower the costs of its hepatitis C medicines and reimburse payers. 

    By Lisa LaMotta • March 8, 2017
  • MS drugs too expensive, ICER says

    A new report from the Institute for Clinical and Economic Review found only Sanofi's Lemtrada met its cost-effectiveness benchmark. 

    By March 7, 2017
  • Amgen debuts Repatha ad amid ongoing patent battle

    The 1-minute clip touts the PCSK9 drug's potential as a better cholesterol-lowering option than statin monotherapy.

    By March 7, 2017
  • Pressure builds on Marathon over orphan drug price

    A group of senators sent a letter asking for answers from the drugmaker on how it decided to price its newly approved DMD treatment at $89,000 per year. 

    By March 7, 2017
  • FDA gives go-ahead to Lexicon's rare disease drug

    The company plans to price Xermelo, a drug for carcinoid syndrome diarrhea, similarly to Novartis' leading treatment for the condition.

    By March 1, 2017
  • Napo amps up sales force for AIDS anti-diarrheal

    The San Francisco-based company, which has inked a deal for a shared sales and sampling program, expects Mytesi to generate about $7 million in sales this year.

    By Judy Packer-Tursman • March 1, 2017
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    Ironwood Pharmaceuticals
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    Deep Dive

    How DTC got things moving for Linzess

    The biotech has transitioned through three iterations of its DTC campaign for Linzess in as many years, despite each one being successful. 

    By Lisa LaMotta • March 1, 2017
  • Allergan eyes up dry eye patients

    "Before we had our voice, we had our eyes," reminds the Eyepowerment campaign created to empower patients to look more closely at their dry eyes. 

    By Suzanne Elvidge • March 1, 2017