Marketing: Page 72
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House Dems launch drug pricing 'task force,' demand Turing & Valeant CEO subpoenas
And on the same day, a bipartisan U.S. Senate panel launched a probe into the two embattled companies, as well as Retrophin Inc and Rodelis Therapeutics.
By Sy Mukherjee • Nov. 4, 2015 - 
                    
                    
                        
                    
                    
                    
Doctors' 'do-not-see' policies for pharma reps may be declining—here's why
According to a survey from CMS/COMPAS, 39% of physicians are willing to see pharma reps—an increase from past years.
By Nicole Gray • Nov. 4, 2015 - 
    
    
                
                
                    Explore the Trendline➔
                
            
            
            
                
                    Brian Tucker / BioPharma Dive/BioPharma Dive
            TrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff - 
                    
                    
                        
                    
                    
                    
With Philidor out, Valeant lays out new derm program for patients
Instead of relying on the now-defunct specialty pharma, patients will be able to get Valeant's derm drugs through various other pharmacies.
By Nicole Gray • Nov. 4, 2015 - 
                    
                    
                        
                    
                    
                    
Glaxo lays out ambitious plans for 20 new drugs by 2020, market shrugs
The big question is: Will it be enough to offset rapidly declining Advair revenues?
By Nicole Gray • Nov. 4, 2015 - 
                    
                    
                        
                    
                    
                    
Why has uptake of Novartis' expected sales superstar Entresto been so slow?
Sales of the severe chronic heart failure (CHF) med were only $16 million for its first quarter post-approval. But the company expects the dynamic to change in time.
By Nicole Gray • Nov. 3, 2015 - 
                    
                    
                        
                    
                    
                    
Express Scripts to put specialty pharmas under the microscope, focusing on Teva & AbbVie
Valeant severed its relationship with the specialty pharmacy Philidor in the wake of toxic reports about its business practices. But now, other specialty pharmas are drawing payer scrutiny, too.
By Nicole Gray • Nov. 3, 2015 - 
                    
                    
                        
                    
                    
                    
Activist investor Ackman holds marathon call defending embattled Valeant
Among his most blunt points: At the end of the day, Valeant will likely have to do little more than pay a fine if allegations against the company prove actionable.
By Nicole Gray • Nov. 2, 2015 - 
                    
                    
                        
                    
                    
                    
Merck chief Frazier's R&D-based drug price defense a tough sell for pharma
According to the Kaiser Family Foundation, 72% of Americans think drug pricing is out of control. Pharma is going to have a difficult time pushing back on that perception, no matter the defense.
By Nicole Gray • Nov. 2, 2015 - 
                    
                    
                        
                    
                    
                    
Sanofi, Novo forecasts dim prospects for insulin's unchallenged dominance
On Thursday, Sanofi's CEO predicted a slowdown in insulin use as new oral medications become increasingly available.
By Nicole Gray • Oct. 30, 2015 - 
                    
                    
                        
                    
                    
                    
CA residents to vote on major drug price cap referendum in 2016
The Los Angeles-based AIDS Healthcare Foundation collected 550,000 signatures to support a drug pricing referendum on next year's ballot that has drawn Big Pharma into a counter-campaign.
By Nicole Gray • Oct. 30, 2015 - 
                    
                    
                        
                    
                    
                    Deep Dive
Hep C and long-term costs: Why safety is suddenly part of the value equation
We spoke with Brian Overstreet, President of Advera Health Analytics, about AbbVie's Viekira Pak’s safety signals and why safety will increasingly be seen as part of overall medication costs.
By Nicole Gray • Oct. 30, 2015 - 
                    
                    
                        
                    
                    
                    
Merck lowers cost of Remicade in UK as biosimilars enter market
Earlier this year, the National Insitute of Health and Clinical Excellence (NICE) lowered approved biosimilar versions of Remicade (infliximab).
By Nicole Gray • Oct. 29, 2015 - 
                    
                    
                        
                    
                    
                    Deep Dive
Drug shortages & patent expiration: Authorized generics as more than a lifecycle strategy
We spoke with Dr. Cary Yonce, Vice President of General Therapeutics and Life Cycle Management at Sanofi, about the patient demand for generic Arava and the company's response to that demand 10 years after patent expiry.
By Nicole Gray • Oct. 27, 2015 - 
                    
                    
                        
                    
                    
                    
Walgreens puts expansion of Theranos presence on hold
Currently, the pharmacy giant has 41 Theranos Wellness Centers in stores in Arizona and California.
By Nicole Gray • Oct. 26, 2015 - 
                    
                    
                        
                    
                    
                    
ICER: US drug prices should align with value
According to the Institute for Clinical and Economic Review (ICER), Americans cannot determine when they are getting value and when they are overpaying for drugs.
By Nicole Gray • Oct. 25, 2015 - 
                    
                    
                        
                    
                    
                    
San Diego-based compounder to offer $1 alternative to Turing's Daraprim
The market responds to Martin Shkreli and Turing Pharma's 5,000% price hike on the drug.
By Nicole Gray • Oct. 22, 2015 - 
                    
                    
                        
                    
                    
                    
REPORT: American man in India illegally exported execution drugs to Nebraska, other states
Chris Harris set up an office in India from which he offered sodium thiopental to states, which wanted to stock execution drugs, according to an investigative report by BuzzFeed. The sales date back to 2010.
By Nicole Gray • Oct. 21, 2015 - 
                    
                    
                        
                    
                    
                    
Lilly's unconventional launch for Trulicity's consumer campaign
After Trulicity was approved for treatment of type 2 diabetes, Lilly took the uncommon step of going to payers first.
By Nicole Gray • Oct. 20, 2015 - 
                    
                    
                        
                    
                    
                    
Bristol-Myers, Novartis score big in major blood cancer drug cost-benefit analysis
The National Comprehensive Cancer Network (NCCN) has completed an "Evidence Block" for multiple myeloma and chronic myelogenous leukemia (CML)—the first in a series of such analyses for cancer medications.
By Nicole Gray • Oct. 19, 2015 - 
                    
                    
                        
                    
                    
                    
Pfizer chief Read: Lackluster insurance driving pharma's pricing woes
As Ian Read sees it, either insurers pay for a drug, the cost is passed on to companies and consumers, or patients don't get the drug at all.
By Nicole Gray • Oct. 16, 2015 - 
                    
                    
                        
                    
                    
                    Deep Dive
Breast Cancer Awareness Month: A look at recent innovations in breast cancer
This month marks the 30th year of Breast Cancer Awareness Month (BCAM). In recognition of the milestone, here is a brief look at recent innovations in diagnosis, surgery, and medical treatment for the disease.
By Nicole Gray • Oct. 16, 2015 - 
                    
                    
                        
                    
                    
                    
J&J bullish that its own SGLT2 diabetes med will show Jardiance-like CV benefit
Now that Jardiance (empagliflozin) from Lilly/Boehringer Ingelheim has been clinically proven to reduce cardiovascular (CV) events and related deaths, Johnson & Johnson expects the same for Invokana (canagliflozin).
By Nicole Gray • Oct. 15, 2015 - 
                    
                    
                        
                    
                    
                    
September DTC TV ad spending for pharma hits $231 million
AbbVie, Merck, and Johnson & Johnson led DTC TV spending last month, promoting Humira (adalimumab), Belsomra (suvorexant) ,and Invokana (cangliflozin), respectively.
By Nicole Gray • Oct. 15, 2015 - 
                    
                    
                        
                    
                    
                    Deep Dive
Diabetes therapeutics: A hotbed of innovation and reservoir of pharma progress
The recent CV data on Jardiance is the latest breakthrough in diabetes therapeutics. We spoke with Boehringer Ingelheim's Dr. Thomas Seck; a treating physician; and a marketing specialist about what comes next.
By Nicole Gray • Oct. 14, 2015 - 
                    
                    
                        
                    
                    
                    
Big pharmas to meet police chief who published CEOs' numbers over opioid crisis
As co-founder of the Police Assisted Addiction Recovery Initiative (PAARI), Leonard Campanello, the police chief in Gloucester, MA, has pushed pharma companies to help address the opioid epidemic.
By Nicole Gray • Oct. 13, 2015