Marketing: Page 72
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Deep Dive
Breast Cancer Awareness Month: A look at recent innovations in breast cancer
This month marks the 30th year of Breast Cancer Awareness Month (BCAM). In recognition of the milestone, here is a brief look at recent innovations in diagnosis, surgery, and medical treatment for the disease.
By Nicole Gray • Oct. 16, 2015 -
J&J bullish that its own SGLT2 diabetes med will show Jardiance-like CV benefit
Now that Jardiance (empagliflozin) from Lilly/Boehringer Ingelheim has been clinically proven to reduce cardiovascular (CV) events and related deaths, Johnson & Johnson expects the same for Invokana (canagliflozin).
By Nicole Gray • Oct. 15, 2015 -
Explore the Trendline➔
Brian Tucker / BioPharma Dive/BioPharma DiveTrendlineCommercialization
New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.
By BioPharma Dive staff -
September DTC TV ad spending for pharma hits $231 million
AbbVie, Merck, and Johnson & Johnson led DTC TV spending last month, promoting Humira (adalimumab), Belsomra (suvorexant) ,and Invokana (cangliflozin), respectively.
By Nicole Gray • Oct. 15, 2015 -
Deep Dive
Diabetes therapeutics: A hotbed of innovation and reservoir of pharma progress
The recent CV data on Jardiance is the latest breakthrough in diabetes therapeutics. We spoke with Boehringer Ingelheim's Dr. Thomas Seck; a treating physician; and a marketing specialist about what comes next.
By Nicole Gray • Oct. 14, 2015 -
Big pharmas to meet police chief who published CEOs' numbers over opioid crisis
As co-founder of the Police Assisted Addiction Recovery Initiative (PAARI), Leonard Campanello, the police chief in Gloucester, MA, has pushed pharma companies to help address the opioid epidemic.
By Nicole Gray • Oct. 13, 2015 -
Reuters: Prices for top drugs in US 3 times higher than in UK
The main difference between the U.S. and the rest of the world is a relative lack of government intervention in pricing in the U.S.
By Nicole Gray • Oct. 13, 2015 -
Controversy erupts over pediatric OxyContin guidance
Critics say the FDA's decision to expand the painkiller's use to children as young as 11 could fuel an addiction crisis.
By Nicole Gray • Oct. 13, 2015 -
Could 'pay-for-performance' be coming to a prescription drug near you?
Payers are starting to look for guarantees that high-cost medications work in real-world settings.
By Nicole Gray • Oct. 9, 2015 -
Allergan, Valeant rethink 'acquire-and-hike' pricing strategy amid Shkreli-driven anger
Since Hillary Clinton took to Twitter with her outrage over Turing's Daraprim price hike, the Nasdaq Biotech Index has lost $130 billion in value.
By Nicole Gray • Oct. 9, 2015 -
Deep Dive
An innovation challenge: Using pharma R&D as a tool for social change
We spoke with Dr. Seth Lederman, CEO of Tonix Pharmaceuticals, about how a new way of understanding certain diseases could not only treat symptoms, but quell stigma and help many patients sleep better.
By Nicole Gray • Oct. 8, 2015 -
Express Scripts to cover both Sanofi/Regeneron's & Amgen's PCSK9 meds
The pharmacy benefits giant won't be pulling a Viekira Pak-over-Sovaldi move on the pricey new cholesterol therapies. But its cost and savings projections for the drugs are raising some eyebrows.
By Sy Mukherjee • Oct. 7, 2015 -
The bubble burst cometh? Biotech stocks down 21% since July
Both Greatbatch and Illumina lowered their sales forecasts for the year, sending shares into freefall. And that's adding to a toxic onslaught of negative media attention on biopharma's pricing practices.
By Nicole Gray • Oct. 6, 2015 -
Almost half of UK doctors have negative view of pharma industry
According to a survey conducted by Binley's, a healthcare analysis firm, U.K.-based physicians feel that pharma is too focused on sales and marketing.
By Nicole Gray • Oct. 5, 2015 -
TPP trade talks stuck in the mud over US drug exclusivity demands
Members of the 12 Trans-Pacific Partnership (TPP) countries are currently meeting in Atlanta.
By Nicole Gray • Oct. 2, 2015 -
Teva exec: Pharma needs to face its pricing demons head-on
But does the company follow that very advice?
By Nicole Gray • Oct. 1, 2015 -
Deep Dive
10 top trends driving the biopharma industry today
From pricing controversies to the continued deluge of M&As, to put-up-or-shut-up moments for hotly anticipated drug candidates, here are 10 of the most important industry trends that biopharma professionals need to understand.
By Sy Mukherjee • Oct. 1, 2015 -
Allergan riding high with 10% increase in branded product revenues
The firm is projecting more than $8 billion in revenues for the second half of the year.
By Nicole Gray • Sept. 29, 2015 -
Novartis backs graphic novel featuring a teen with a rare disease—and his dog
Scott, who has tuberous sclerosis complex (TSC), is an awareness-raising hero in this DC Comics publication.
By Nicole Gray • Sept. 29, 2015 -
Lilly settles Sanofi dispute, plans 2016 launch for biosim Lantus
Eli Lilly will launch Basaglar, a biosimilar version of Sanofi's Lantus SoloSTAR, in December 2016.
By Nicole Gray • Sept. 29, 2015 -
House Dems demand Valeant CEO testify on price hikes with Shkreli, stock plunges
Democrats on the House Oversight Committee want Chairman Rep. Jason Chaffetz (R-UT) to issue a subpoena to Valeant demanding documents related to February price increases for Isuprel and Nitropress. And they want CEO Michael Pearson to testify alongside biopharma's current PR nightmare: Martin Shkreli.
By Nicole Gray • Sept. 29, 2015 -
Top US cardiologists push to limit PCSK9 drug patient pool
During a panel at the Harvard T.H. Chan School of Public Health, physicans' views synced with those of some health insurers.
By Nicole Gray • Sept. 24, 2015 -
Are the EU's steep biosim discounts the ghost of US biosimilars' future?
The first approved U.S. biosimilar only comes with a 15% discount. The rate cuts are far more dramatic in Europe.
By Nicole Gray • Sept. 24, 2015 -
Deep Dive
Has the era of the super successful pharma sales rep really come to an end?
We spoke with James Crowley, author of the Accenture report “The Rebirth of the Pharmaceutical Sales Force,” to gain insights into why some pharma sales reps are actually doing better than ever.
By Nicole Gray • Sept. 23, 2015 -
Deep Dive
Is Martin Shkreli biopharma's unwitting whistleblower?
The outspoken Turing Pharma CEO's tactics haven't won him much love. But exorbitant price hikes aren't exactly rare in the contemporary life sciences sector—and now, those practices are in the public limelight.
By Sy Mukherjee • Sept. 23, 2015 -
A 'reverse Turing?' Nonprofit reacquires TB drug, rolls back massive price hike
The cost of a 30-day supply of the drug initially increased from $500 to $10,800.
By Nicole Gray • Sept. 23, 2015