Marketing: Page 21


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    Deep Dive

    Unblinded: Rebekah Gee's drug pricing experiment in Louisiana

    Louisiana's health secretary negotiated a new payment model with Gilead for one of the poorest states in the country. Could it spread nationwide?

    By Andrew Dunn • Aug. 28, 2019
  • Multiple sclerosis drug costs skyrocketed for Medicare and patients, study finds

    Out-of-pocket spending on MS medications increased by more than 600% in the decade from 2006 to 2016, while the typical list price quadrupled.

    By Andrew Dunn • Aug. 27, 2019
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
  • Pharmacogenetic test makers cheer UnitedHealth coverage. Other payers aren't there yet.

    "I've been concerned that the hype around pharmacogenetics, at least for depression, has gotten out ahead of the data," said one psychiatry expert at Johns Hopkins.

    By Graison Dangor • Aug. 27, 2019
  • Lilly's case for Taltz helped by expanded approval

    By prescription numbers, Taltz trails Novartis' rival drug Cosentyx. An approval for use in ankylosing spondylitis will go some ways to level the playing field.

    By Ned Pagliarulo • Aug. 26, 2019
  • Sponsored by Crossix

    Today's data linkage is tomorrow's privacy breach

    Is your company at risk?

    By Crossix Solutions • Aug. 22, 2019
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    Trump administration not giving up on plan to require prices in TV drug ads

    Amgen, Merck and Eli Lilly successfully blocked the rule from taking effect in July, winning a district court decision that HHS is now appealing. 

    By Ned Pagliarulo • Aug. 21, 2019
  • NHS coverage opens up Hemlibra to thousands more patients

    The decision could help Roche's hemophilia drug make headway in the European market, especially among patients without inhibitors.

    By Aug. 21, 2019
  • Amgen biosimilar debut boosted by UnitedHealthcare coverage switch

    Recently launched Mvasi and Kanjinti, copycat versions of Avastin and Herceptin respectively, will be preferred products for the insurer starting October 1. 

    By Ned Pagliarulo • Updated Aug. 19, 2019
  • Nonprofit under pressure to make new TB drug affordable

    Doctors Without Borders is calling on the TB Alliance to set a low price for the drug, and to put money from a sale of a regulatory fast pass toward patient access.

    By Aug. 15, 2019
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    Gilead's Descovy set for PrEP approval, but not without data, access concerns

    An expert panel recommended the FDA extend approval of Gilead's drug for preventive use, though advisers pushed for further study in cisgender women.

    By Aug. 8, 2019
  • Regulators, Gilead at odds over HIV drug's use in women

    An expert panel today will discuss Gilead's application for Descovy's use as a preventive treatment for HIV.

    By Aug. 5, 2019
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    Congress is going after drug prices. Pharma CEOs aren't panicking, yet

    A Senate Finance bill could emerge as the most palatable option for an industry seeking to limit losses in an election cycle already targeting pricing as an issue.

    By Ned Pagliarulo • Aug. 2, 2019
  • White House backs importing drugs from abroad

    The Trump administration's latest drug price plan features ideas Republicans traditionally oppose and breaks with past claims about the FDA's ability to safely oversee importation.

    By July 31, 2019
  • Sponsored by MicroMass

    Does your brand need behavioral science?

    Does your brand need a behavioral science solution? Find the right solution to meet your needs.

    By Meredith Terry, PhD Lead Behaviorist, Innovation and Practice MicroMass Communications, Inc. • July 31, 2019
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    Sales gap grows between rival Merck, Bristol cancer therapies

    Keytruda posted $2.6 billion in sales during the second quarter, spurring Merck to substantially boost its revenue projections for the year.

    By Ned Pagliarulo • July 30, 2019
  • FTC probing J&J on Remicade, as biosimilar market remains muted

    The anti-inflammation drug has held onto its market share despite years of biosimilar competition. Now, the FTC wants to know how.

    By Andrew Dunn • July 30, 2019
  • European regulators back Bayer, GW drugs, but with caveats

    The CHMP recommended conditional approval of Vitrakvi while also advising Epidiolex be used as adjunctive therapy, an opinion one analyst described as "disappointing."

    By July 26, 2019
  • FDA warns cannabis company for illegal marketing of CBD products

    At issue are "unsubstantiated claims" made by Curaleaf about the health benefit of its cannabidiol products. 

    By Kristin Jensen • July 24, 2019
  • Advocacy group pledges six-figure ad buy to support Trump drug price plan

    Patients for Affordable Drugs relaunched a campaign which supports the Trump administration's proposed International Pricing Index for certain drugs.

    By July 17, 2019
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    Weathering the privacy storm

    How to stay above water in the changing digital marketing landscape.

    July 16, 2019
  • Xarelto falls into the donut hole

    A 19% decline from 2018 sales was a dark cloud in an otherwise mostly positive quarterly earnings for Johnson & Johnson.

    By July 16, 2019
  • ICER unconvinced peanut allergy drugs are better than just avoiding the food

    The influential cost watchdog group argues that treatments from DBV and Aimmune haven't shown long-term benefits — or, more broadly, quality-of-life improvements.

    By July 11, 2019
  • Billion-dollar settlement gets Reckitt out of federal opioid probes

    Company spinout Indivior, however, is still facing criminal charges related to marketing of Suboxone film, an opioid dependence treatment. 

    By July 11, 2019
  • New GSK data raises threat to Gilead's star HIV drug

    Dovato, GSK's two-drug HIV treatment, maintained viral suppression about as well as three-drug regimens with a similar makeup to Gilead's Biktarvy.

    By July 10, 2019
  • In win for pharma, Trump TV drug price rule struck down

    The federal district court sided with drugmakers, which argued the government overstepped its authority in forcing price transparency in advertisements.

    By July 9, 2019