Marketing: Page 22


  • J&J paying $20M to settle Ohio opioid suits

    The pharma giant joins Endo, Mallinckrodt and Allergan in reaching a settlement deal with Cuyahoga and Summit counties in Ohio.

    By Ned Pagliarulo • Oct. 2, 2019
  • Sponsored by Crossix

    Look beyond ROI to optimize TV campaigns

    Don’t leave precious dollars on the table.

    By Crossix Solutions • Sept. 30, 2019
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    AstraZeneca
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    AstraZeneca, Merck strengthen lead in PARP drug class

    AbbVie appears back on track with rival veliparib, but until it's approved Lynparza looks set to be a preferred option in first-line ovarian cancer.

    By Sept. 28, 2019
  • Top Pelosi aide to payers: Help us defeat Big Pharma

    Wendell Primus' pitch sparked debate between policy experts and industry representatives Monday at AHIP's annual conference.

    By Samantha Liss • Sept. 24, 2019
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    AdvaMed
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    Public health alert or legal advertising? It can be hard to tell.

    "It's whack-a-mole; it really is," Aviva Wein, J&J's assistant general counsel for product liability, said of the increasing number of ads targeting devices.

    By Dana Elfin • Sept. 24, 2019
  • Q&A

    Does disclosure of pharma payments harm patient trust in doctors?

    A counterintuitive finding raises questions about how transparency can be better managed, University of Pennsylvania researcher Genevieve Kanter told BioPharma Dive.

    By Andrew Dunn • Sept. 23, 2019
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    States pull back curtain on drug prices, to uncertain effect

    A newly enacted law in Colorado requires pharma companies inform doctors of list prices, as well as the names of three generics in the same treatment class. 

    By Ned Pagliarulo • Sept. 23, 2019
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    Novo Nordisk
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    Deep Dive

    Is the future of diabetes treatment better drugs or better care?

    Drug manufacturers are trying to push the boundaries of glucose control, but cost concerns could rein in ambitions.

    By Sept. 23, 2019
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    Regulatory barriers limit alternative state drug payment models

    Forced to balance higher costs with public health goals, more states are looking at alternative payment models for prescription drugs in Medicaid.

    By Samantha Liss • Sept. 18, 2019
  • J&J finds competitive edge with latest Erleada approval

    The advantage may be short-lived, however, as a rival prostate cancer drug from Pfizer could notch a similar approval in the fourth quarter.

    By Sept. 18, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex makes headway in UK reimbursement

    Scotland has agreed to cover two Vertex drugs, Orkambi and Symkevi, which may bode well for resolving a dispute over the company's prices.

    By Sept. 12, 2019
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    Survey suggests Ionis is losing battle against Pfizer and Alnylam

    Physician preferences between the company's respective drugs appear to be emerging in the year since Ionis' Tegsedi won approval. 

    By Sept. 10, 2019
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    Pharma's reputation among Americans sinks to lowest level in decades: poll

    According to Gallup, Americans even view the federal government more favorably than biopharma, which ranks as the most poorly regarded industry.

    By Kristin Jensen • Sept. 4, 2019
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    Spark Therapeutics Inc.
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    Novartis secures NICE nod for Luxturna with discount offer

    The U.K. cost agency recommended Luxturna after reaching a deal with Novartis, which sells the Spark gene therapy outside the U.S.

    By Ned Pagliarulo • Sept. 4, 2019
  • A photo of AbbVie's U.S. headquarters.
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    Courtesy of AbbVie
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    Skyrizi looks ready to soar after strong launch

    Dermatologists expect Skyrizi prescriptions to accelerate, according to a new survey that has some analysts now forecasting $300 million in 2019 sales for the psoriasis drug.

    By Sept. 4, 2019
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    Kendall Davis/BioPharma Dive
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    Deep Dive

    Unblinded: Rebekah Gee's drug pricing experiment in Louisiana

    Louisiana's health secretary negotiated a new payment model with Gilead for one of the poorest states in the country. Could it spread nationwide?

    By Andrew Dunn • Aug. 28, 2019
  • Multiple sclerosis drug costs skyrocketed for Medicare and patients, study finds

    Out-of-pocket spending on MS medications increased by more than 600% in the decade from 2006 to 2016, while the typical list price quadrupled.

    By Andrew Dunn • Aug. 27, 2019
  • Pharmacogenetic test makers cheer UnitedHealth coverage. Other payers aren't there yet.

    "I've been concerned that the hype around pharmacogenetics, at least for depression, has gotten out ahead of the data," said one psychiatry expert at Johns Hopkins.

    By Graison Dangor • Aug. 27, 2019
  • Lilly's case for Taltz helped by expanded approval

    By prescription numbers, Taltz trails Novartis' rival drug Cosentyx. An approval for use in ankylosing spondylitis will go some ways to level the playing field.

    By Ned Pagliarulo • Aug. 26, 2019
  • Sponsored by Crossix

    Today's data linkage is tomorrow's privacy breach

    Is your company at risk?

    By Crossix Solutions • Aug. 22, 2019
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    Elizabeth Regan/BioPharma Dive
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    Trump administration not giving up on plan to require prices in TV drug ads

    Amgen, Merck and Eli Lilly successfully blocked the rule from taking effect in July, winning a district court decision that HHS is now appealing. 

    By Ned Pagliarulo • Aug. 21, 2019
  • NHS coverage opens up Hemlibra to thousands more patients

    The decision could help Roche's hemophilia drug make headway in the European market, especially among patients without inhibitors.

    By Aug. 21, 2019
  • Amgen biosimilar debut boosted by UnitedHealthcare coverage switch

    Recently launched Mvasi and Kanjinti, copycat versions of Avastin and Herceptin respectively, will be preferred products for the insurer starting October 1. 

    By Ned Pagliarulo • Updated Aug. 19, 2019
  • Nonprofit under pressure to make new TB drug affordable

    Doctors Without Borders is calling on the TB Alliance to set a low price for the drug, and to put money from a sale of a regulatory fast pass toward patient access.

    By Aug. 15, 2019
  • The FDA logo on a glass pane at the agency's campus in Silver Spring, Maryland.
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    Jacob Bell/BioPharma Dive
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    Gilead's Descovy set for PrEP approval, but not without data, access concerns

    An expert panel recommended the FDA extend approval of Gilead's drug for preventive use, though advisers pushed for further study in cisgender women.

    By Aug. 8, 2019