Marketing: Page 22


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    AdvaMed
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    Public health alert or legal advertising? It can be hard to tell.

    "It's whack-a-mole; it really is," Aviva Wein, J&J's assistant general counsel for product liability, said of the increasing number of ads targeting devices.

    By Dana Elfin • Sept. 24, 2019
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    Getty Images
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    States pull back curtain on drug prices, to uncertain effect

    A newly enacted law in Colorado requires pharma companies inform doctors of list prices, as well as the names of three generics in the same treatment class. 

    By Ned Pagliarulo • Sept. 23, 2019
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • Q&A

    Does disclosure of pharma payments harm patient trust in doctors?

    A counterintuitive finding raises questions about how transparency can be better managed, University of Pennsylvania researcher Genevieve Kanter told BioPharma Dive.

    By Andrew Dunn • Sept. 23, 2019
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    Novo Nordisk
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    Deep Dive

    Is the future of diabetes treatment better drugs or better care?

    Drug manufacturers are trying to push the boundaries of glucose control, but cost concerns could rein in ambitions.

    By Sept. 23, 2019
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    Regulatory barriers limit alternative state drug payment models

    Forced to balance higher costs with public health goals, more states are looking at alternative payment models for prescription drugs in Medicaid.

    By Samantha Liss • Sept. 18, 2019
  • J&J finds competitive edge with latest Erleada approval

    The advantage may be short-lived, however, as a rival prostate cancer drug from Pfizer could notch a similar approval in the fourth quarter.

    By Sept. 18, 2019
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    Ryan McKnight, Vertex Pharmaceuticals Inc.
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    Vertex makes headway in UK reimbursement

    Scotland has agreed to cover two Vertex drugs, Orkambi and Symkevi, which may bode well for resolving a dispute over the company's prices.

    By Sept. 12, 2019
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    Survey suggests Ionis is losing battle against Pfizer and Alnylam

    Physician preferences between the company's respective drugs appear to be emerging in the year since Ionis' Tegsedi won approval. 

    By Sept. 10, 2019
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    Pharma's reputation among Americans sinks to lowest level in decades: poll

    According to Gallup, Americans even view the federal government more favorably than biopharma, which ranks as the most poorly regarded industry.

    By Kristin Jensen • Sept. 4, 2019
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    Spark Therapeutics Inc.
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    Novartis secures NICE nod for Luxturna with discount offer

    The U.K. cost agency recommended Luxturna after reaching a deal with Novartis, which sells the Spark gene therapy outside the U.S.

    By Ned Pagliarulo • Sept. 4, 2019
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    Courtesy of AbbVie
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    Skyrizi looks ready to soar after strong launch

    Dermatologists expect Skyrizi prescriptions to accelerate, according to a new survey that has some analysts now forecasting $300 million in 2019 sales for the psoriasis drug.

    By Sept. 4, 2019
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    Kendall Davis/BioPharma Dive
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    Deep Dive

    Unblinded: Rebekah Gee's drug pricing experiment in Louisiana

    Louisiana's health secretary negotiated a new payment model with Gilead for one of the poorest states in the country. Could it spread nationwide?

    By Andrew Dunn • Aug. 28, 2019
  • Multiple sclerosis drug costs skyrocketed for Medicare and patients, study finds

    Out-of-pocket spending on MS medications increased by more than 600% in the decade from 2006 to 2016, while the typical list price quadrupled.

    By Andrew Dunn • Aug. 27, 2019
  • Pharmacogenetic test makers cheer UnitedHealth coverage. Other payers aren't there yet.

    "I've been concerned that the hype around pharmacogenetics, at least for depression, has gotten out ahead of the data," said one psychiatry expert at Johns Hopkins.

    By Graison Dangor • Aug. 27, 2019
  • Lilly's case for Taltz helped by expanded approval

    By prescription numbers, Taltz trails Novartis' rival drug Cosentyx. An approval for use in ankylosing spondylitis will go some ways to level the playing field.

    By Ned Pagliarulo • Aug. 26, 2019
  • Sponsored by Crossix

    Today's data linkage is tomorrow's privacy breach

    Is your company at risk?

    By Crossix Solutions • Aug. 22, 2019
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    Elizabeth Regan/BioPharma Dive
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    Trump administration not giving up on plan to require prices in TV drug ads

    Amgen, Merck and Eli Lilly successfully blocked the rule from taking effect in July, winning a district court decision that HHS is now appealing. 

    By Ned Pagliarulo • Aug. 21, 2019
  • NHS coverage opens up Hemlibra to thousands more patients

    The decision could help Roche's hemophilia drug make headway in the European market, especially among patients without inhibitors.

    By Aug. 21, 2019
  • Amgen biosimilar debut boosted by UnitedHealthcare coverage switch

    Recently launched Mvasi and Kanjinti, copycat versions of Avastin and Herceptin respectively, will be preferred products for the insurer starting October 1. 

    By Ned Pagliarulo • Updated Aug. 19, 2019
  • Nonprofit under pressure to make new TB drug affordable

    Doctors Without Borders is calling on the TB Alliance to set a low price for the drug, and to put money from a sale of a regulatory fast pass toward patient access.

    By Aug. 15, 2019
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    Jacob Bell/BioPharma Dive
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    Gilead's Descovy set for PrEP approval, but not without data, access concerns

    An expert panel recommended the FDA extend approval of Gilead's drug for preventive use, though advisers pushed for further study in cisgender women.

    By Aug. 8, 2019
  • Regulators, Gilead at odds over HIV drug's use in women

    An expert panel today will discuss Gilead's application for Descovy's use as a preventive treatment for HIV.

    By Aug. 5, 2019
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    Brian Tucker/BioPharma Dive
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    Congress is going after drug prices. Pharma CEOs aren't panicking, yet

    A Senate Finance bill could emerge as the most palatable option for an industry seeking to limit losses in an election cycle already targeting pricing as an issue.

    By Ned Pagliarulo • Aug. 2, 2019
  • White House backs importing drugs from abroad

    The Trump administration's latest drug price plan features ideas Republicans traditionally oppose and breaks with past claims about the FDA's ability to safely oversee importation.

    By July 31, 2019
  • Sponsored by MicroMass

    Does your brand need behavioral science?

    Does your brand need a behavioral science solution? Find the right solution to meet your needs.

    By Meredith Terry, PhD Lead Behaviorist, Innovation and Practice MicroMass Communications, Inc. • July 31, 2019