Marketing: Page 22


  • UK testing Netflix-style payments to boost antibiotics development

    Officials hope the model will overcome some of the obstacles that have stifled the commercial prospects for new antibiotics.

    By July 9, 2019
  • BioMarin confirms timeline for hemophilia gene therapy, putting pressure on rivals

    The biotech plans on submitting valrox to U.S. and European regulators in the fourth quarter, which could bring approval decisions by mid-2020.

    By July 8, 2019
  • A stylized illustration of a pill breaking apart into smaller pills. Explore the Trendline
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Novartis
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    Zolgensma set a new drug pricing bar. Insurers show some signs of pushback

    One month after approval, a handful of payers have adopted policies taking a more cautious stance than what the FDA set out in the gene therapy's label.

    By Ned Pagliarulo • Updated July 5, 2019
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    Dollar Photo Club
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    BioPharma Dive's 10 biggest stories of the spring

    Developments in gene therapy, cancer treatments, drug pricing and dealmaking kept the industry in the headlines.

    By July 3, 2019
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    Amarin
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    Amarin to double sales team again as it boosts Vascepa sales forecast

    The drugmaker also plans to start direct-to-consumer advertising in the second quarter of next year, aiming to further grow sales of the fish oil pill.

    By Andrew Dunn • July 2, 2019
  • Sponsored by Micromass

    A spotlight on patient-provider dialogue

    Patient-provider dialogue is a critical part of your brand’s success. Start giving it the attention it deserves.

    July 2, 2019
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    Aiming for price transparency, Civica Rx hits snag with bundled payments

    The payment model, often opaque on specific drug costs, affects many of the medicines the hospital-led group is targeting, according to its commercial chief.

    By June 27, 2019
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    Gilead Sciences Inc.
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    CMS approves Louisiana's 'Netflix model' using Gilead hepatitis C drugs

    The subscription model will go into effect Monday, and a similar plan by Washington state is also expected to start next week.

    By Rebecca Pifer • June 26, 2019
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    Samsung Bioepis
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    Samsung Bioepis CEO urges patience as US biosimilar market lags

    "Market shaping takes time," the head of the Korean drugmaker told BioPharma Dive, as a few experts call to give up on the copycat biologics altogether. 

    By Ned Pagliarulo • June 26, 2019
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    Brian Tucker/BioPharma Dive
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    Column

    Pharmacquired: Is $11B enough to secure Sanofi's spot in hemophilia?

    Gene therapies and other long-acting treatments are threatening to outdate the drugs Sanofi got from its Bioverativ deal.

    By June 19, 2019
  • Upadacitinib a plus for AbbVie in rheumatoid arthritis, doc survey says

    A Piper Jaffray survey of physicians suggests the new drug won't cannibalize Humira, but instead take market share from Olumiant and Xeljanz.

    By June 14, 2019
  • Allergan reportedly hires Spark Foundry as US advertising agency

    The new media agency will come on board as Allergan attempts to mount a turnaround, facing discontent from investors.

    By Kristin Jensen • June 12, 2019
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    Influential task force urges payers to cover PrEP for HIV

    The recommendation from the U.S. Preventive Services Task Force could expand access to Gilead's Truvada, which has come under scrutiny for its cost. 

    By Samantha Liss • June 12, 2019
  • Sponsored by ZS

    How pharma can drive value and embrace change in an evolving marketplace

    Pharma sales organizations need to adapt to today's evolving healthcare marketplace.

    June 11, 2019
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    Novo Nordisk
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    Novo Nordisk goes for broke on semaglutide heart data

    The diabetes giant is asking the FDA for permission to market cardiovascular claims before a long-term outcomes study is complete.

    By June 11, 2019
  • Judge, CVS witness clash on merger settlement, July hearing set

    Federal Judge Richard Leon told lawyers they might want to cancel their summer vacation plans as he voiced concern about the leverage the merged health giant will wield in the marketplace.

    By Dana Elfin • June 6, 2019
  • Mitsubishi pulls EU application for ALS drug, citing 'unwarranted' data request

    Regulators had concerns that data from a key study that has helped Radicava in other markets isn't strong enough to warrant approval in the bloc.

    By May 31, 2019
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    Seniors' out-of-pocket spending on cancer drugs climbs higher

    Despite efforts to limit Medicare Part D beneficiaries' financial exposure to high-cost drugs, price increases have wiped out some of the expected savings.

    By Samantha Liss • May 29, 2019
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    Gilead Sciences Inc.
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    Gilead C-suite shifts again with chief commercial officer appointment

    Bristol-Myers Squibb veteran Johanna Mercier will fill the position in July, while Laura Hamill, who joined Gilead's top ranks last year, will be leaving.

    By May 29, 2019
  • Teva settles for $85M in Oklahoma opioid lawsuit

    Yet a looming question for the Israeli pharmaceutical giant, as well as other drugmakers, is whether more states will follow in suing over the opioid crisis.

    By May 28, 2019
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    Novartis
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    Novartis gene therapy approved, but will come at cost of more than $2M

    Zolgensma is designed to be a cure for spinal muscular atrophy, but its steep price will pose difficulties for a system designed for chronic therapy rather than one-time treatments. 

    By Ned Pagliarulo • Updated May 24, 2019
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    Elizabeth Regan/BioPharma Dive
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    ICER sees current DMD therapies as too pricey, but notes data limitations

    Though evidence supporting Sarepta's eteplirsen and golodirsen and PTC's deflazacort "remains sparse," ICER expects all three drugs wouldn't hit certain cost-effectiveness thresholds.

    By May 23, 2019
  • Private payers cover more than 40% of drug costs

    Patients pay 14% of overall retail drug spend in the U.S. in the form of out-of-pocket costs, according to a new analysis from the Kaiser Family Foundation.

    By Rebecca Pifer • May 21, 2019
  • ICER seeks to make drug price research more accessible

    Pharmas and payers use ICER's work to inform their approach on pricing and coverage, making the group a key voice in the debate over drug value.

    By Ned Pagliarulo • May 20, 2019
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    Kendall Davis/BioPharma Dive
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    The NASH dash runs into some early hurdles

    In a trio of articles, BioPharma Dive explored the key problems the NASH field faces and what's being done to solve them.

    By May 17, 2019