Marketing
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                    FDA, aiming to lower drug costs, moves to speed approval of biosimilarsThe agency will no longer require studies comparing copycat biologics to their branded counterparts, which could help developers bring them to market more quickly and cheaply. By Jonathan Gardner • Oct. 29, 2025
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                    Obesity drugsLilly aligns with Walmart in bid to broaden access to discounted ZepboundThe deal, which enables patients to pick up orders placed through Lilly’s online channel at Walmart pharmacies, is the latest move by the company to expand its direct-to-consumer services. By Jonathan Gardner • Oct. 29, 2025
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     Explore the Trendline➔ Explore the Trendline➔ Brian Tucker / BioPharma Dive/BioPharma Dive Brian Tucker / BioPharma Dive/BioPharma Dive Trendline TrendlineCommercializationNew drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs. By BioPharma Dive staff
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                    News roundupIambic partners with Jazz; Merck breaks ground on $3B plantThe biotechs will assess a combination of two drugs against HER2-positive breast cancer. Elsewhere, Merck unveiled the latest piece of its more than $70 billion domestic manufacturing investment. By BioPharma Dive staff • Oct. 21, 2025
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                    Novo’s main shareholder pushes out more than half of company’s boardThe Novo Foundation chair said the current board of the Wegovy maker, which is already dealing with layoffs and a CEO change, was too slow to react to obesity market shifts. By Jonathan Gardner • Oct. 21, 2025
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                    Mark Cuban says Cost Plus Drugs will partner with TrumpRxCost Plus Drugs is sharing pricing data with TrumpRx, the administration’s new direct-to-consumer prescription drug website set to launch next year. By Susanna Vogel • Oct. 20, 2025
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                    J&J claims success in study testing earlier Tecvayli use in multiple myelomaThe result marks a potential advance for dual-targeting antibody drugs like Tecvayli, which are currently relegated to later-line settings for the persistent blood cancer. By Jonathan Gardner • Oct. 16, 2025
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                    Deep DiveAI could transform healthcare. Can safety-net providers keep up?Implementing artificial intelligence requires significant human labor and technical expertise, threatening to create a digital divide between highly resourced health systems and safety-net providers. By Emily Olsen • Oct. 3, 2025
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                    Amgen claims ‘landmark’ study result that could widen heart drug’s useIn a first-of-its-kind finding, Amgen’s PCSK9 drug protected heart health when tested as a “primary prevention” therapy, which could pave the way for access to a much broader population. By Jonathan Gardner • Oct. 2, 2025
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                    Pharma reshoringKey exemptions could limit impact of Trump’s pharmaceutical tariffsCarve-outs for generics, European exports and companies onshoring drug production will likely shield most branded drugs from the 100% levies Trump announced Thursday. By Jonathan Gardner • Sept. 26, 2025
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                    Deep DiveDisparity in vaccine access between states roils patients, providersRecent changes to federal guidance on COVID vaccinations have providers worried about what’s to come. “We have opened a door to not using science to guide care,” one physician said. By Susanna Vogel • Sept. 23, 2025
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                    VaccinesCDC panel, recast by RFK Jr., softens COVID vaccine recommendationsAfter a tumultuous two-day meeting marked by confusion and missteps, an advisory committee endorsed guidelines that would urge people to discuss vaccination's benefits and risks with their physician. By Delilah Alvarado , Jonathan Gardner • Sept. 19, 2025
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                    VaccinesCDC advisers postpone vote to delay some newborns’ hepatitis B shotMembers of ACIP voted to table a planned vote on withholding some infants’ first hepatitis B vaccine dose, adding more confusion to an already muddied meeting. By Delilah Alvarado • Sept. 19, 2025
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                    VaccinesFired CDC director says RFK Jr. aims to change childhood vaccine scheduleSusan Monarez told Senators at a hearing Wednesday that Robert F. Kennedy Jr. pushed her out for refusing to rubber-stamp changes. By Delilah Alvarado • Sept. 17, 2025
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                    VaccinesA key CDC panel meets today to discuss vaccines. Here’s what to know.The remade ACIP panel is set to vote today on recommendations for use of vaccines for measles and hepatitis B. They’ll meet again tomorrow to discuss COVID shots. By Delilah Alvarado • Updated Sept. 15, 2025
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                    FDA clears J&J’s drug-device combo for bladder cancerJ&J executives have said they expect the therapy, Inlexzo, to become a future blockbuster and generate sales that significantly outstrip Wall Street forecasts. By Jonathan Gardner • Sept. 10, 2025
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                    Trump administrationAt Senate hearing, lawmakers express dissatisfaction with RFK Jr.’s vaccine movesRobert F. Kennedy Jr. faced criticism Thursday even from Republicans over changes to federal vaccine policy as well as a leadership crisis at the CDC. By Delilah Alvarado , Jonathan Gardner • Sept. 4, 2025
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                    Biohaven’s rare disease drug is ‘ready to ship on Day 1’ following FDA approvalCEO Vlad Coric said the company has a patient hub, payer managers and a small sales force set up to ensure a successful launch of Vyglxia, a brain medicine that could be approved this year. By Jacob Bell • Updated Sept. 4, 2025
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                    Ionis looks to expand use of lipid-lowering drug after trial hits goalTryngolza, the first wholly owned drug Ionis has launched, helped people with high triglyceride levels that aren’t genetically driven. By Jonathan Gardner • Sept. 2, 2025
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                    VaccinesCDC panel to discuss COVID, hepatitis B shots in meeting next monthA federal register notice confirmed dates for the anticipated advisory meeting, which will follow an FDA decision to narrow COVID boosters' approval and comes as CDC leadership is in turmoil. By Delilah Alvarado • Aug. 28, 2025
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                    MAHA may take aim at pharma DTC adsRFK Jr. has his sights set on increasing oversight and enforcement against drugmakers that run afoul of advertising laws. By Amy Baxter • Aug. 20, 2025
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                    VaccinesHHS revives defunct task force on childhood vaccine safetyThe panel’s reinstatement is one of a series of controversial moves made by Robert F. Kennedy Jr. to put vaccines under new scrutiny. By Delilah Alvarado • Aug. 15, 2025
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                    VaccinesBioNTech ends patent fight with mRNA rival CureVac ahead of buyout dealThe complex settlement, which hands payouts and royalties to CureVac and partner GSK, comes as BioNTech is inching toward an acquisition of its one-time COVID-19 vaccine competitor. By Jonathan Gardner • Aug. 8, 2025
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                    Obesity drugsNovo pushes back against obesity drug compounders as competition intensifiesThe company hopes an important CVS deal and broader legal action against the makers of knockoff Wegovy can solidify its slipping position in the lucrative market for weight loss drugs. By Jonathan Gardner • Aug. 6, 2025
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                    VaccinesExperts ousted from CDC panel warn of damage to US vaccine policyThe 17 advisers fired in June by Robert F. Kennedy Jr. urged alternatives to ACIP be organized to limit further degradation in vaccine guidelines. By Delilah Alvarado • July 31, 2025
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                    Alnylam reaches new highs on strong sales of closely watched rare disease drugDespite battling drugs from BridgeBio and Pfizer, Amvuttra beat Wall Street expectations with results Alnylam’s CEO claimed were “not a flash in the pan.” By Ben Fidler • July 31, 2025
 
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
     
    
        
    