Marketing


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    Novartis reveals cancer cases possibly linked to gene therapy Zolgensma

    The FDA is now investigating the risk of malignancy associated with Zolgensma and is “evaluating whether regulatory action is appropriate.”

    By • Updated Nov. 9, 2026
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    This week in charts

    This week in charts: 3 drug launches Wall Street is watching

    The latest installment in BioPharma Dive’s visualization-focused series features a look at investors’ response to a trio of medicines highlighted in quarterly earnings this week.

    By • Nov. 6, 2026
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
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    Kayla Bartkowski via Getty Images
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    Medicare will cut billions from 340B, expand site-neutral payments in 2027

    Regulators finalized a rule Wednesday that would slash payments for drugs in the controversial 340B program and equalize some payments between care sites. Hospitals railed against the rule.

    By Sydney Halleman • Nov. 5, 2026
  • A photo of the packaging for the pancreatic cancer drug Rasonque
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    Retrieved from Revolution Medicines.
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    Revolution’s Rasonque off to best cancer drug launch ‘in history’

    Wall Street analysts are already resetting projections for Rasonque — but company executives cautioned that it’s too early to draw conclusions about the pancreatic cancer drug’s launch trajectory.

    By Kristin Jensen • Nov. 5, 2026
  • White flags bearing Novo Nordisk's logo are seen against a blue sky.
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    Courtesy of Novo Nordisk
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    Obesity drugs

    Novo gets much-needed lift as Wegovy pill tops Wall Street forecasts

    The drug’s third-quarter sales numbers came in well above consensus estimates, widening Novo’s early edge over Eli Lilly in the latest battleground for weight loss medicines.

    By Kristin Jensen • Nov. 4, 2026
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    CVS to split into two companies in stunning strategic about-face

    The breakup, which will separate Aetna and Caremark from CVS’ retail pharmacies, is an indictment of the dogma that bigger is always better in the healthcare industry.

    By Rebecca Pifer Parduhn • Nov. 4, 2026
  • Boxes of the diabetes drug Ozempic rest on a pharmacy counter on April 17, 2023 in Los Angeles, California.
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    Mario Tama / Getty via Getty Images
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    Obesity drugs

    Lilly’s ‘triple-G’ drug tops Novo’s Ozempic in diabetes trial

    The highest dose of retatrutide beat Ozempic on measures of blood sugar and weight loss, but was also associated with higher side effect rates and treatment discontinuations.

    By • Oct. 28, 2026
  • Two boxes of "Wegovy (semaglutide injection 1mg/.5 ml)" lie on a grey granite countertop.
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    Alamy
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    Obesity drugs

    Court rejects Novo bid to block Lilly obesity drug ads

    Novo failed to prove that Lilly’s campaign — which featured claims of obesity drug superiority — meaningfully harmed the Danish company’s sales, a federal judge ruled.

    By • Oct. 27, 2026
  • Promotional graphic for Season 2 of The Progress Profile: Alzheimer’s Research in Focus, featuring the Pearson and BioPharma Dive logos on a dark blue background with abstract glowing blue wave patterns on the right.
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    Sponsored by Pearson

    [Podcast] (Season 2) The Progress Profile: Alzheimer’s Research in Focus

    This podcast explores how leading Alzheimer’s experts are working to bridge the gap between clinical trial design and frontline care.

    By BioPharma Dive's studioID • Oct. 6, 2026
  • President Donald Trump holds up a chart comparing drug prices and Medicare Part D costs during a healthcare affordability event in the Oval Office.
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    Kevin Dietsch via Getty Images
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    Trump administration

    A hidden tradeoff in Trump’s drug pricing deals

    The government has announced “most-favored-nation” pricing agreements with 26 pharma companies. But the deals could stymie other plans to lower the country’s spending on prescription drugs.

    By Kelly Bilodeau • Sept. 22, 2026
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    Obesity drugs

    Novo talks up drug launches in effort to win back investors

    At a “capital markets day” in London, executives outlined a roadmap to better compete with key rival Eli Lilly and soon bring forth several multibillion-dollar products. 

    By • Sept. 21, 2026
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    Permission granted by Compass Pathways
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    Q&A // Brain drug revival

    How J&J paved the way for Compass’ coming psychedelic drug launch

    In an interview with BioPharma Dive, Compass executives said that, should the FDA approve their treatment, they hope to capitalize on a strategy pioneered by J&J in selling the ketamine spray Spravato.

    By • Sept. 21, 2026
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    Trump administration

    Mid-cap biotechs join Trump’s latest round of drug pricing deals

    Focused on Medicaid, the new pacts now involve more than just large pharmaceutical companies, but still aren’t expected to meaningfully impact drugmaker profits.

    By • Sept. 1, 2026
  • A photo of the packaging for the pancreatic cancer drug Rasonque
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    Retrieved from Revolution Medicines.
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    Revolution pancreatic cancer drug should quickly become a blockbuster, analysts say

    Rasonque’s $39,800 monthly list price surpassed Wall Street forecasts and led to rosier sales projections ahead of what one analyst described as a “historic” launch.

    By Kristin Jensen • Aug. 27, 2026
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    New Jazz cancer drug approval could drive blockbuster sales

    Ziihera can now be used as an initial treatment for all HER2-positive gastroesophageal adenocarcinomas, dramatically expanding the drug’s market potential.

    By • Aug. 25, 2026
  • Illustration of GLP-1 weight loss drugs with an injection pen, vial, syringe and cost and weight-management icons.
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    Obesity drugs

    How cost and perception could reshape the GLP-1 market

    As Eli Lilly and Novo Nordisk race for share, surveys show affordability and prescribing preferences may help decide the winners.

    By Kelly Bilodeau • Aug. 21, 2026
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    Regeneron to challenge Ipsen as FDA clears bone disease drug

    Pasatru’s approval sets up a market battle in a rare indication where the only available treatment has generated disappointing sales.

    By • Aug. 20, 2026
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    Vaccines

    FDA nod is just the first hurdle for Moderna’s potential blockbuster flu vax

    Strain selection timing and mRNA skepticism could limit the impact of Moderna’s game-changing mRNA flu shot.

    By Alexandra Pecci • Aug. 17, 2026
  • A photo depicting a vial of Eli Lilly's obesity drug retatrutide and a syringe.
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    Obesity drugs

    Lilly files six lawsuits in bid to shut down ‘black market’ for retatrutide

    Ahead of an approval filing, the drugmaker is amping up a fight against sellers who claim to offer versions of its highly anticipated “triple-G” weight loss medicine.

    By Kristin Jensen • Aug. 12, 2026
  • Sponsored by Premier Research

    Regulatory operations: The overlooked half of submission readiness

    Submission readiness extends beyond content. Early regulatory operations planning supports a compliant, high-quality application.

    Aug. 10, 2026
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    Finn Gomez / Staff via Getty Images
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    Vaccines

    Erica Schwartz confirmed as next CDC director

    Schwartz will step into an agency that has been without a permanent leader for almost a year amid RFK Jr.’s tumultuous tenure as HHS chief. 

    By Kristin Jensen • Aug. 6, 2026
  • Glucagon-like peptide 1 (GLP1, 7-36) molecule The glucagon like peptide-1 receptor has a strong effect on the management of type 2 diabetes mellitus.
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    Obesity drugs

    Lilly climbs, Novo falls as obesity drug battle intensifies

    A research disappointment and a miss on Wegovy pill sales hurt Novo, while Lilly’s injectable franchise once again surpassed analyst expectations.

    By Kristin Jensen • Aug. 5, 2026
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    Earnings roundup: Gilead’s ‘uncertain’ future, Pfizer’s crossroads and Merck’s PCSK9 launch

    Some analysts see warning signs in crucial drug launches from Gilead and Merck, while an important trial readout could change Pfizer’s growth trajectory.

    By , • Aug. 5, 2026
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    FTC sues Hims & Hers over alleged privacy violations, deceptive billing practices

    Regulators say the telehealth company illegally shared patients’ health data with advertisers and misled its customers. Hims & Hers hit back, calling the claims “baseless.”

    By Jill Hughes • July 30, 2026
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    Earnings roundup: Biogen’s ‘resiliency,’ AstraZeneca’s growth pitch and GSK’s oncology push

    Better-than-expected sales helped Biogen regain the support of investors, while AstraZeneca and GSK worked to convince Wall Street that they can hit ambitious revenue targets.

    By BioPharma Dive staff • July 29, 2026