Marketing


  • A pill bottle for Eli Lilly's oral weight loss medication Foundayo
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    Courtesy of Eli Lilly
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    FDA asks Lilly to evaluate obesity pill’s liver risk

    The request, which is part of a just-released approval letter for Foundayo, comes amid an intensifying marketing battle between Lilly and Novo.

    By April 15, 2026
  • Signs for Johnson & Johnson are seen on company offices in California.
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    Mario Tama via Getty Images
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    J&J leans on Tremfya, cancer drugs to overcome Stelara losses

    A growing multiple myeloma franchise helped the pharmaceutical giant top Wall Street’s expectations and surpass $15 billion in first-quarter drug sales.

    By April 14, 2026
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • A pill bottle for Eli Lilly's oral weight loss medication Foundayo
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    Courtesy of Eli Lilly
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    Obesity drugs

    Lilly launches GLP-1 pill, kicking off showdown with Novo Nordisk

    After winning the battle for injectable obesity medicines, Lilly hopes Foundayo can help it catch up in the oral market, where Novo has a three-month lead.

    By Kristin Jensen • April 9, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    Hims & Hers says limited data stolen in social engineering attack

    The telehealth provider said hackers gained access to a third-party customer service platform, but medical records remained secure.

    By David Jones • April 6, 2026
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Obesity drugs

    FDA approves Lilly obesity pill, triggering battle with Novo Nordisk

    Foundayo could erase the Wegovy pill’s four-month head start as the two drugmakers clash on a debate of efficacy and convenience.

    By April 1, 2026
  • Makary FDA
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    Andrew Harnik via Getty Images
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    New FDA guidance could elevate pharma’s biosimilar market

    Biologic copycats have had a limited impact on U.S. drug prices so far, but loosening regulatory restrictions could help accelerate their progress. 

    By Michael Gibney • March 13, 2026
  • A sign with Eli Lilly's logo sits outside of the company's headquarters on March 17, 2024 in Indianapolis.
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    Scott Olson via Getty Images
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    Obesity drugs

    Lilly warns GLP-1 knockoffs may be ‘dangerous,’ escalating war with compounders

    Lilly asked the FDA to step in after claiming that testing it’s done suggests copycat versions of Zepbound may carry “unknown risks.”

    By March 12, 2026
  • A sign for the Food And Drug Administration is seen outside of the headquarters on July 20, 2020 in White Oak, Maryland.
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    Sarah Silbiger via Getty Images
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    Trump administration

    FDA clears repurposed GSK drug for ultra-rare brain disease instead of autism

    Months after promising help for “hundreds of thousands of kids,” the FDA approved the decades-old medicine for a disease documented in less than 50 people.

    By Kristin Jensen • March 11, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    Obesity drugs

    Novo, Hims reach deal to sell GLP-1 drugs together

    The agreement ends a messy dispute that began when the telehealth firm attempted to sell a compounded form of Novo’s Wegovy pill at a cheaper price. 

    By March 9, 2026
  • An illustration of immune system T cells attacking cancer cells.
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    Getty Images
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    FDA issues speedy approval to J&J’s Tecvayli-Darzalex combo

    The regimen’s clearance in early multiple myeloma was the third approval under the agency’s controversial “national priority” voucher program and issued only 55 days after the review began.

    By March 6, 2026
  • A white sign with the word Lilly written in red stands outside of an office.
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    Scott Olson via Getty Images
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    Obesity drugs

    Lilly targets employers in new bid to broaden access to obesity drugs

    A service tailored to people with workplace-based insurance coverage represents a new way for Lilly to bypass insurers and expand use of its popular obesity shot. 

    By March 5, 2026
  • A Lilly sign is seen on the side of a building viewed through pine trees
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    Getty Images
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    Obesity drugs

    Lilly’s GLP-1 pill tops Novo’s Rybelsus in head-to-head trial

    Orforglipron, which could be approved for obesity next quarter, proved superior at cutting blood sugar and body weight — but at the expense of higher side effect rates. 

    By Feb. 26, 2026
  • A sign bearing the logo for the Centers for Disease Control and Prevention stands outside of an office building.
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    Elijah Nouvelage via Getty Images
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    Vaccines

    15 states sue HHS over changes to childhood vaccine schedule

    The lawsuit seeks to reverse the abrupt overhaul of the U.S. immunization schedule as well as the federal government’s allegedly “unlawful” reformation of a key vaccine panel.

    By Feb. 25, 2026
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    Permission granted by Vertex
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    Vertex’s CRISPR therapy rebounds in latest earnings

    Sales of Casgevy, a gene-edited treatment developed with CRISPR Therapeutics, more than tripled compared to the third quarter, a performance analysts saw as a bright spot in Vertex's report.

    By Feb. 13, 2026
  • A sign at Gilead Sciences
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    Permission granted by Gilead Sciences
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    Gilead dips as ‘strong’ earnings outweighed by high expectations for new HIV drug

    Shares fell as much as 6% in after-hours trading, a decline one analyst guessed may be because Yeztugo’s trajectory isn’t matching investors’ sky-high hopes.

    By Feb. 10, 2026
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    Spencer Platt via Getty Images
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    News roundup

    Earnings roundup: AbbVie angst, a bifurcated vaccine market and Bristol Myers’ waiting game

    Vaccine makers are seeing sales declines in the U.S. and upswings in Europe. Elsewhere, investors fretted over an AbbVie franchise and Bristol Myers pointed to a trio of narrative-changing trials.

    By BioPharma Dive staff • Feb. 5, 2026
  • Hims & Hers Super Bowl ad header
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    Courtesy of Hims & Hers
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    Obesity drugs

    Novo, Lilly sputter as Hims launches knockoff GLP-1 pill

    Novo is threatening litigation in response, while FDA head Martin Makary, without naming specific companies, said the agency would take “swift action” against those “mass-marketing illegal copycat drugs.”  

    By Updated Feb. 6, 2026
  • The Federal Trade Commission entrance is seen in 2025 in Washington, DC.
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    Leigh Vogel via Getty Images
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    Express Scripts reaches ‘landmark’ settlement with FTC in insulin suit

    The agreement announced Wednesday includes sweeping changes to the Cigna PBM’s business practices, including no longer preferring expensive drugs over cheaper equivalents on standard formularies and reshoring its controversial rebate aggregator.

    By Rebecca Pifer Parduhn • Updated Feb. 4, 2026
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    Win McNamee via Getty Images
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    Trump signs funding bill with PBM reforms, hospital-at-home and telehealth extensions

    The funding package ends a partial government shutdown and enacts several healthcare policies, including preserving telehealth flexibilities in Medicare through 2027.

    By Emily Olsen • Feb. 4, 2026
  • Mike Doustdar
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    Permission granted by Novo Nordisk
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    Novo shares tumble by double digits on grim sales outlook

    In contrast to Lilly’s optimistic forecasts, Novo cited pricing constraints and competitive pressure in predicting up to a 13% decline in 2026 profits. 

    By Feb. 4, 2026
  • A white sign with the word Lilly written in red stands outside of an office.
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    Scott Olson via Getty Images
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    Obesity drugs

    Lilly soars again as fast-selling weight loss drugs top Wall Street projections

    Despite some angst over pricing pressure for GLP-1 drugs, Lilly’s bullish projections surpassed consensus estimates, while combined 2025 sales of Zepbound and Mounjaro eclipsed $36 billion.

    By Kristin Jensen • Feb. 4, 2026
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    Getty Images
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    News roundup

    Earnings roundup: Amgen vs. FDA, Pfizer’s defense and Merck’s $70B-in-sales plan

    Amgen is refusing U.S. regulators’ request to withdraw an inflammatory disease drug. Elsewhere, Pfizer battled skepticism on new obesity drug data, and Merck laid out its post-Keytruda future.

    By BioPharma Dive staff • Feb. 4, 2026
  • A piece of paper with the word "Medicare" emblazoned on a blue background
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    Getty Images
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    Trump administration

    Drugs for cancer, arthritis and HIV on Medicare’s list for 2028 price cuts

    Still, the medications in the latest round of negotiations — which now includes “Part B” drugs given in doctors offices — draw very limited revenue from Medicare, an analyst pointed out.

    By Jan. 28, 2026
  • David Ricks, CEO of Eli Lilly, speaks alongside U.S. President Donald Trump, administration officials and fellow pharmaceutical executives on November 06, 2025 in Washington, DC.
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    Andrew Harnik via Getty Images
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    Obesity drugs

    Lilly, chasing Novo, expects second-quarter FDA decision on obesity pill

    Speaking at the J.P. Morgan conference, CEO David Ricks said he anticipates a “rapid review” for orforglipron that's currently speeding along “at pace.” 

    By Jan. 14, 2026
  • Plant, sustainability and environment with hands of business people.
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    ShutterStock/PeopleImages

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    Sponsored by Cryopak Inc.

    Building more sustainable cold chain packaging through innovation

    Working towards the future of cold chain packaging: sustainable packaging without performance tradeoffs.

    By Cryopak • Jan. 12, 2026