Marketing: Page 23


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    Jacob Bell/BioPharma Dive
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    Sales gap grows between rival Merck, Bristol cancer therapies

    Keytruda posted $2.6 billion in sales during the second quarter, spurring Merck to substantially boost its revenue projections for the year.

    By Ned Pagliarulo • July 30, 2019
  • FTC probing J&J on Remicade, as biosimilar market remains muted

    The anti-inflammation drug has held onto its market share despite years of biosimilar competition. Now, the FTC wants to know how.

    By Andrew Dunn • July 30, 2019
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    Trendline

    Commercialization

    New drugs for obesity are becoming blockbusters, while Trump administration pressure is reshaping pharma marketing strategies ahead of looming patent cliffs.

    By BioPharma Dive staff
  • European regulators back Bayer, GW drugs, but with caveats

    The CHMP recommended conditional approval of Vitrakvi while also advising Epidiolex be used as adjunctive therapy, an opinion one analyst described as "disappointing."

    By July 26, 2019
  • FDA warns cannabis company for illegal marketing of CBD products

    At issue are "unsubstantiated claims" made by Curaleaf about the health benefit of its cannabidiol products. 

    By Kristin Jensen • July 24, 2019
  • Advocacy group pledges six-figure ad buy to support Trump drug price plan

    Patients for Affordable Drugs relaunched a campaign which supports the Trump administration's proposed International Pricing Index for certain drugs.

    By July 17, 2019
  • Sponsored by Crossix

    Weathering the privacy storm

    How to stay above water in the changing digital marketing landscape.

    July 16, 2019
  • Xarelto falls into the donut hole

    A 19% decline from 2018 sales was a dark cloud in an otherwise mostly positive quarterly earnings for Johnson & Johnson.

    By July 16, 2019
  • ICER unconvinced peanut allergy drugs are better than just avoiding the food

    The influential cost watchdog group argues that treatments from DBV and Aimmune haven't shown long-term benefits — or, more broadly, quality-of-life improvements.

    By July 11, 2019
  • Billion-dollar settlement gets Reckitt out of federal opioid probes

    Company spinout Indivior, however, is still facing criminal charges related to marketing of Suboxone film, an opioid dependence treatment. 

    By July 11, 2019
  • New GSK data raises threat to Gilead's star HIV drug

    Dovato, GSK's two-drug HIV treatment, maintained viral suppression about as well as three-drug regimens with a similar makeup to Gilead's Biktarvy.

    By July 10, 2019
  • In win for pharma, Trump TV drug price rule struck down

    The federal district court sided with drugmakers, which argued the government overstepped its authority in forcing price transparency in advertisements.

    By July 9, 2019
  • UK testing Netflix-style payments to boost antibiotics development

    Officials hope the model will overcome some of the obstacles that have stifled the commercial prospects for new antibiotics.

    By July 9, 2019
  • BioMarin confirms timeline for hemophilia gene therapy, putting pressure on rivals

    The biotech plans on submitting valrox to U.S. and European regulators in the fourth quarter, which could bring approval decisions by mid-2020.

    By July 8, 2019
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    Novartis
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    Zolgensma set a new drug pricing bar. Insurers show some signs of pushback

    One month after approval, a handful of payers have adopted policies taking a more cautious stance than what the FDA set out in the gene therapy's label.

    By Ned Pagliarulo • Updated July 5, 2019
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    Dollar Photo Club
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    BioPharma Dive's 10 biggest stories of the spring

    Developments in gene therapy, cancer treatments, drug pricing and dealmaking kept the industry in the headlines.

    By July 3, 2019
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    Amarin
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    Amarin to double sales team again as it boosts Vascepa sales forecast

    The drugmaker also plans to start direct-to-consumer advertising in the second quarter of next year, aiming to further grow sales of the fish oil pill.

    By Andrew Dunn • July 2, 2019
  • Sponsored by Micromass

    A spotlight on patient-provider dialogue

    Patient-provider dialogue is a critical part of your brand’s success. Start giving it the attention it deserves.

    July 2, 2019
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    Aiming for price transparency, Civica Rx hits snag with bundled payments

    The payment model, often opaque on specific drug costs, affects many of the medicines the hospital-led group is targeting, according to its commercial chief.

    By June 27, 2019
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    Gilead Sciences Inc.
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    CMS approves Louisiana's 'Netflix model' using Gilead hepatitis C drugs

    The subscription model will go into effect Monday, and a similar plan by Washington state is also expected to start next week.

    By Rebecca Pifer Parduhn • June 26, 2019
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    Samsung Bioepis
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    Samsung Bioepis CEO urges patience as US biosimilar market lags

    "Market shaping takes time," the head of the Korean drugmaker told BioPharma Dive, as a few experts call to give up on the copycat biologics altogether. 

    By Ned Pagliarulo • June 26, 2019
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    Brian Tucker/BioPharma Dive
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    Column

    Pharmacquired: Is $11B enough to secure Sanofi's spot in hemophilia?

    Gene therapies and other long-acting treatments are threatening to outdate the drugs Sanofi got from its Bioverativ deal.

    By June 19, 2019
  • Upadacitinib a plus for AbbVie in rheumatoid arthritis, doc survey says

    A Piper Jaffray survey of physicians suggests the new drug won't cannibalize Humira, but instead take market share from Olumiant and Xeljanz.

    By June 14, 2019
  • Allergan reportedly hires Spark Foundry as US advertising agency

    The new media agency will come on board as Allergan attempts to mount a turnaround, facing discontent from investors.

    By Kristin Jensen • June 12, 2019
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    Influential task force urges payers to cover PrEP for HIV

    The recommendation from the U.S. Preventive Services Task Force could expand access to Gilead's Truvada, which has come under scrutiny for its cost. 

    By Samantha Liss • June 12, 2019
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    How pharma can drive value and embrace change in an evolving marketplace

    Pharma sales organizations need to adapt to today's evolving healthcare marketplace.

    June 11, 2019