Marketing: Page 16


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    Amarin
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    Amarin decides to go it alone in Europe, as uncertainty clouds heart drug's US future

    Chief executive John Thero said the company decided against "multiple proposals" for sales partnerships on Vascepa in Europe. Doing so, however, keeps the pressure on Amarin to deliver.

    By Aug. 4, 2020
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    Getty Images
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    Biogen points to COVID-19 for disappointing drug launch

    Sales of Vumerity, a key new product in Biogen's plan to bolster its multiple sclerosis drug business, have been slow since it launched in December.

    By July 22, 2020
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    Brian Tucker / BioPharma Dive/BioPharma Dive
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    Trendline

    Commercialization

    New drugs for obesity and Alzheimer’s look set to become blockbusters, reshaping pharma marketing strategies just as many current top-sellers near looming patent cliffs.

    By BioPharma Dive staff
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    Rawf8/Getty Images Plus via Getty Images
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    Ohio sues Express Scripts for overcharging state pension fund

    "We want our money back," attorney general Dave Yost said, arguing Express Scripts "egregiously charged for services it didn't deliver." It's the latest action taken by the state against pharmacy benefit managers. 

    By Samantha Liss • July 15, 2020
  • AbbVie's 'drip-feed' of patents shields top cancer drug from competition, group says

    More than seven dozen patents have been granted for Imbruvica in the U.S., helping AbbVie create a legal defense that could protect the drug until 2036. 

    By Kristin Jensen • July 15, 2020
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    Sponsored by Crossix

    4 months with COVID-19: Impact on US health and media behaviors

    To help pharmaceutical companies navigate the volatile industry landscape, Crossix has continued to monitor country-wide health and media behaviors.

    July 14, 2020
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    Courtesy of Stop Medical Distancing
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    Providers, insurers back ad campaign urging patients to stop 'medical distancing'

    Since the pandemic's onset in the United States, health officials have been concerned about the consequences of routine and preventive care being delayed or put off entirely. Providers also fear further revenue loss.

    By Shannon Muchmore • July 8, 2020
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    Novartis
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    Novartis to pay $678M to settle claims over 'sham' doctor events

    The Swiss drugmaker admitted to hosting lavish dinners and events that were intended to convince doctors to prescribe Novartis heart and diabetes drugs.

    By July 2, 2020
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    Permission granted by Gilead Sciences
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    Gilead pricing suggests it will make a business out of COVID-19 drug

    Even at the lower end of its price range, remdesivir could earn Gilead a billion dollars. How well the drug's price is received will be an important test for other companies working on coronavirus treatments.

    By June 30, 2020
  • Britestock vials of investigational remdesivir, photo by Gilead Sciences
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    Permission granted by Gilead Sciences
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    Gilead sets price for COVID-19 drug remdesivir

    A typical course of treatment with remdesivir will cost between $2,340 and $3,120 in the U.S., a price range that likely ensures Gilead earns a profit on sales of the drug.

    By June 29, 2020
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    martin-dm via Getty Images
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    Sponsored by IQVIA

    Promotional deployment during COVID-19: Quarantine and re-entry

    The time is now to shift promotional efforts from live to virtual engagement channels.

    June 25, 2020
  • President Trump listens as FDA Commissioner Stephen Hahn delivers remarks at COVID-19 update briefing on April 24, 2020
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    Dufour, Tia. (2020). "White House Press Briefing" [Photograph]. Retrieved from Flickr.
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    Pandemic pushes FDA to 'accelerate' real-world evidence efforts, Hahn says

    The agency has grappled with how to use real-world data in regulating drugs and medical devices, but is now leaning on it to update emergency use authorizations, FDA chief Stephen Hahn said.

    By Maria Rachal • June 19, 2020
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    ER Productions Limited via Getty Images
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    Sponsored by IQVIA

    Medical Science Liaisons carry the day with key opinion leaders during the COVID-19 pandemic

    Now, more than ever, it's worth investing in Medical Science Liaisons.

    By Tonya Broyles and Dave (William) Dawson • June 19, 2020
  • Akili Interactive EndeavorRx video game
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    Retrieved from Akili Interactive/Businesswire on June 15, 2020
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    In FDA 1st, game-based therapeutic gets marketing approval

    Digital therapeutics developer Akili won authorization from the agency for a treatment meant to improve attention in children with ADHD.

    By Maria Rachal • June 16, 2020
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    Pressure on generic drugmakers increases with new price fixing lawsuit

    The case claims that companies, including Pfizer, Mylan and Novartis, divided the market up into a "fair share" arrangement that allowed them all to raise prices without fearing competition.

    By June 10, 2020
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    Jacob Bell/BioPharma Dive
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    Ex-FDA official slams 'chaos' caused by agency's hands-off approach to antibody tests

    Jesse Goodman said the agency's decision to allow developers to self-validate COVID-19 blood assays led to widespread marketing of low-quality tests.

    By Nick Paul Taylor • June 10, 2020
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    10,000 Hours via Getty Images
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    Sponsored by IQVIA

    Access teams deserve a fresh look during the COVID-19 pandemic

    Now, more than ever, it's a good time to rethink your access-staffing model.

    By Lisa Blanton, Senior Director, Offering Development, Contract Sales and Medical Solutions, IQVIA • June 8, 2020
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    Jacob Bell
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    Novartis multiple sclerosis drug review delayed by FDA

    The Swiss drugmaker now expects a decision on approval by September of ofatumumab, an important drug in its plans to compete with rival Roche. 

    By Kristin Jensen • June 3, 2020
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    Getty Images
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    CVS sued by Blue Cross plans alleging they were overcharged on generic drugs

    BCBS plans in six states contend CVS Health concealed true cash prices for more than a decade. The plans seek to recoup millions of dollars.

    By Samantha Liss • May 28, 2020
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    Intermountain Healthcare
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    Medicare telehealth use surged as regulations eased in early weeks of pandemic

    CMS is weighing whether to extend telehealth waivers past the scope of the COVID-19 national emergency, agency head Seema Verma has said.

    By Rebecca Pifer • May 27, 2020
  • Trump administration touts plan to limit insulin costs for seniors

    Drugmakers Eli Lilly, Novo Nordisk and Sanofi will participate in the voluntary program, which the president rolled out Tuesday in a Rose Garden address.

    By Rebecca Pifer • May 26, 2020
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    Ariel Skelley via Getty Images
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    Sponsored by IQVIA

    Patient engagement in the time of COVID-19

    Now, more than ever, it's important to reach patients with information, encouragement, and support.

    By Robyn Stoy, Director, Patient Engagement, Contract Sales and Medical Solutions, IQVIA • May 25, 2020
  • Hospitals, device industry set ground rules for sales reps' return

    The guidance expands on advice for resuming elective surgery that a group of medical societies and the American Hospital Association released in April.

    By Susan Kelly • May 20, 2020
  • CMS Administrator Seema Verma, Medicaid, HHS
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    Brian Tucker/BioPharma Dive
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    Hospitals balk as CMS doubles down on price transparency

    The draft rule released by CMS Monday would also create a new billing code for CAR-T cancer therapies, which hospitals often lose money on. 

    By Shannon Muchmore • May 12, 2020
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    Getty Images
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    Pharmas boosted by drug stockpiling, but warn of COVID-19 impact

    Patients and wholesalers stocked up on medicines early in 2020, lifting first-quarter sales for many pharmas. But that boost is likely fleeting, disguising the substantial effects the pandemic is having on their businesses.

    By April 28, 2020
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    Getty Images
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    Launch for Neurocrine Parkinson's drug put on hold because of coronavirus

    CEO Kevin Gorman told BioPharma Dive it's an inappropriate time to be pitching the drug to neurology doctors, many of who are devoting time to hospitals grappling with COVID-19 cases.

    By Updated April 27, 2020